Sr Marketing Specialist
Exelon Corporation, Newark, DE, United States
Who We Are
We're powering a cleaner, brighter future. Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient. We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 20,000 colleagues strong serving more than 10.7 million customers at six energy companies – Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco). We're committed to creating an environment where every person can thrive. Our employee experience is grounded in four tenets that guide how we support our people: purposeful careers, growth opportunities, community impact, and support to thrive. In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career. Are you in?
Primary Purpose Develop, manage and implement strategic advertising campaigns and sponsorships for Atlantic City Electric, Delmarva Power, and PECO, focusing on key topics such as bill support programs, reliability, electric & gas safety, storm preparedness, and community engagement. This position leverages market research to create data‑driven communications that effectively inform, engage, and educate customers and communities. Position may be required to work extended hours for coverage during storms or other energy delivery emergencies.
Note: This is a hybrid position (in‑office with remote flexibility). Employees are required to be in office at least three days per week (Tuesday, Wednesday, and Thursday).
This role is open to our office within Delaware.
You must be able to commute within our service area to be considered.
Primary Duties
Develop, manage and implement multiple customer educational and promotional advertising campaigns and sponsorships targeting residential customers, business customers and/or stakeholders. (40%)
Manage creative and media buying agencies that support the advertising strategy and tactics. (40%)
Manage advertising budgets including budget development, invoice processing, accruals and forecasting. (10%)
Help develop and leverage market research to achieve advertising objectives. (10%)
Job Scope
Position reports to the Communications Manager
Position is full‑time and based in Newark, DE.
Position will work across multiple departments, company executives and external stakeholders to manage multiple marketing plans.
Requires ability to travel.
Requires ability to work extended hours in evening and/or weekend.
Minimum Qualifications
Bachelor’s degree in Marketing or other relevant field
4–7 years relevant experience or equivalent
Strong oral and written communication skills
Strong leadership and project management skills
In lieu of a degree, 6–9 years of relevant experience
Preferred Qualifications
Advanced degree
Familiarity with cross‑channel marketing
Experience with vendor management
Strong business acumen
Benefits
Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $84,000.00/Yr. – $115,500.00/Yr.
Annual Bonus for eligible positions: 15%
401(k) match and annual company contribution
Medical, dental and vision insurance
Life and disability insurance
Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
Employee Assistance Program and resources for mental and emotional support
Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
Referral bonus program
And much more
Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.
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Primary Purpose Develop, manage and implement strategic advertising campaigns and sponsorships for Atlantic City Electric, Delmarva Power, and PECO, focusing on key topics such as bill support programs, reliability, electric & gas safety, storm preparedness, and community engagement. This position leverages market research to create data‑driven communications that effectively inform, engage, and educate customers and communities. Position may be required to work extended hours for coverage during storms or other energy delivery emergencies.
Note: This is a hybrid position (in‑office with remote flexibility). Employees are required to be in office at least three days per week (Tuesday, Wednesday, and Thursday).
This role is open to our office within Delaware.
You must be able to commute within our service area to be considered.
Primary Duties
Develop, manage and implement multiple customer educational and promotional advertising campaigns and sponsorships targeting residential customers, business customers and/or stakeholders. (40%)
Manage creative and media buying agencies that support the advertising strategy and tactics. (40%)
Manage advertising budgets including budget development, invoice processing, accruals and forecasting. (10%)
Help develop and leverage market research to achieve advertising objectives. (10%)
Job Scope
Position reports to the Communications Manager
Position is full‑time and based in Newark, DE.
Position will work across multiple departments, company executives and external stakeholders to manage multiple marketing plans.
Requires ability to travel.
Requires ability to work extended hours in evening and/or weekend.
Minimum Qualifications
Bachelor’s degree in Marketing or other relevant field
4–7 years relevant experience or equivalent
Strong oral and written communication skills
Strong leadership and project management skills
In lieu of a degree, 6–9 years of relevant experience
Preferred Qualifications
Advanced degree
Familiarity with cross‑channel marketing
Experience with vendor management
Strong business acumen
Benefits
Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $84,000.00/Yr. – $115,500.00/Yr.
Annual Bonus for eligible positions: 15%
401(k) match and annual company contribution
Medical, dental and vision insurance
Life and disability insurance
Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
Employee Assistance Program and resources for mental and emotional support
Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
Referral bonus program
And much more
Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.
#J-18808-Ljbffr