Freelance Designer (Shopify & DTC E-commerce)
SCALIS, New York, NY, United States
Freelance Digital Designer
Barrel partners with CPG brands to elevate their online presence and drive growth through e‑commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer‑centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.
Role: We’re seeking a Freelance Digital Designer with strong expertise in Shopify and DTC e‑commerce UX/UI design. This is a freelance, project‑based role (not full‑time). You’ll collaborate closely with our team to design and strategise e‑commerce experiences, expand digital style guides, and apply UX best practices across all deliverables.
Key Responsibilities
Concept and design engaging e‑commerce experiences for Shopify DTC brands
Create key UX deliverables including strategy decks, sitemaps, and wireframes
Translate briefs into high‑quality, functional designs aligned with client goals and audiences
Lead or support client meetings and workshops when needed
Advise clients on e‑commerce and UX best practices
Collaborate with creative, development, and project management teams throughout the process
Create detailed annotations and responsive designs for handoff
Build and maintain comprehensive Figma style guides and component libraries
Qualifications
4+ years of agency or freelance experience in digital design
Experience with CPG brands (food & beverage, skincare & beauty, supplements)
Experience with Shopify Themes is a plus
Proficient in Figma (including prototyping and component systems)
Deep understanding of UX/UI best practices for e‑commerce
Strong communication skills and ability to clearly present design decisions
Self‑managed and proactive, with strong organization and attention to detail
Comfortable working asynchronously in a remote‑first environment
Preferred Skills
Agency Experience
Digital Design
Attention to Detail
Product Design
Experience managing cross‑functional website projects
Third Party Applications
CSM or PMP certification
Director of Strategy Barrel partners with CPG brands to elevate their online presence and drive growth through e‑commerce, website optimisation, email, SEO, and content strategy. This role will oversee a team of specialists spanning CRO, retention marketing, SEO, and GEO, ensuring that strategic recommendations are cohesive, data‑informed, and deeply connected to the broader business goals of the brands we serve.
Key Responsibilities
Lead and mentor a team of strategists across CRO, retention, SEO, and GEO disciplines, providing guidance, feedback, and professional development support
Establish and maintain strategic standards and frameworks that ensure consistency and quality across all client engagements
Partner with account and project teams to translate client business objectives into actionable strategic roadmaps
Conduct strategic reviews of ongoing work to identify opportunities for optimisation, cross‑channel integration, and improved performance
Stay current on industry trends, platform changes, and emerging best practices in e‑commerce, CPG, and omnichannel retail
Contribute to new business efforts by shaping strategic approaches for pitches and proposals
Skills
Deep understanding of e‑commerce retention strategies, including email and SMS lifecycle marketing, loyalty programmes, and subscription models
Familiarity with omnichannel dynamics for CPG brands and how DTC, retail, wholesale, and marketplace channels interact and influence each other
Ability to connect dots across channels and disciplines to see the bigger picture
Strong communication skills with the ability to present strategic recommendations to senior client stakeholders
Bias towards action and iteration over perfection, with the ability to move quickly while maintaining quality
Natural inclination toward developing people and helping team members level up under your guidance
Experience
7+ years in digital strategy, e‑commerce, or performance marketing, with at least 3 years in a leadership or management role
Experience overseeing or collaborating closely with specialists in CRO, SEO, paid media, or analytics
Direct experience working with CPG brands or other e‑commerce verticals showing the full complexity of the customer journey across channels (a plus)
Track record of managing ongoing client relationships that have led to measurable results (e.g., retained accounts, expanded scopes)
Project Manager – Shopify Ecommerce Barrel partners with CPG brands to elevate their online presence and drive growth through e‑commerce, website optimisation, email, SEO, and content strategy. This role will lead Shopify e‑commerce projects from inception to launch, ensuring seamless execution across design, development, and integration phases.
Key Responsibilities
Define and document clear project plans, timelines, and milestones for Shopify builds and integrations
Work closely with software engineers and QA to establish an execution strategy, ensuring the right technical solutions are chosen
Ensure all project requirements—features, integrations, theme customisations—are clearly defined and documented
Maintain a detailed understanding of effort estimation, resource allocation, and technical feasibility for each project
Proactively manage scope, ensuring out‑of‑scope requests are either reined in or processed via formal change orders
Act as the primary liaison between clients, developers, designers, and stakeholders, providing proactive communication of status, priorities, next steps, and risks
Ensure detailed and organised documentation in project management tools, tickets, and client communications
Surface and escalates risks early to prevent delays or budget overruns
Monitor project progress and course‑correct as needed to maintain schedules and budgets
Ensure a defect‑free launch process, coordinating testing, bug tracking, and resolution efforts
Skills
Working knowledge of the Shopify ecosystem, including platform features, apps, and integrations
Analytical mindset, intellectual curiosity to seek context and insight behind numbers, strong business acumen
Thrives in a fast‑paced environment with multiple clients and projects, balancing competing priorities effectively
Excellent communication skills (verbal, written, presentation, interpersonal)
Self‑motivated, detail‑oriented, level‑headed and positive under pressure
Proficiency in project management tools such as Google Suite, Slack, Basecamp, JIRA, Harvest, and Forecast
Experience
3‑5 years in an e‑commerce environment, ideally as a Project Manager, e‑commerce Manager, or similar
Agency experience a plus
Bachelor’s degree in Advertising, Marketing or a related field
Freelance Designer – Digital Projects Barrel partners with CPG brands to elevate their online presence and drive growth through e‑commerce, website optimisation, email, SEO, and content strategy. The role is on a retainer basis, focusing on e‑commerce experiences, web/mobile apps, extending visual guidelines, and researching and applying e‑commerce best practices across all designs.
Key Responsibilities
Ideate and execute on creative concepts
Create conceptual and practical designs that map back to the client’s business goals, audience, and verticals
Maintain high standards among the team and ensure only the best work is shared with the client
Confidently lead client meetings and workshops as requested
Delegate tasks and support junior team members
Challenge clients on their requirements and advise on best practices
Take briefs from the account team into execution and contribute to the process with internal and client teams
Provide scoping estimates for new and ongoing client work as requested
Experiment with new tools, technologies, and prototypes with existing ones, encouraging the same in the team
Provide thoughtful and constructive feedback during presentations and critiques of junior team members’ work
Skills Required
At least 4+ years of agency experience preferred, with expertise in digital design (product design experience is a bonus)
Solid knowledge of industry tools and understanding of designing intuitive, responsive user experiences
Strong digital and web vocabulary; can speak confidently to clients about web platforms, design functionality, and implementation
Work efficiently under pressure and tight deadlines, always aware of budgets and time spent
Strong project management and organisational skills, confidently communicating with external teams and clients
Clear and concise verbal and written communication
Meticulous attention to detail in all deliverables
Foresight to anticipate challenges and proactively plan ahead to meet deadlines
Preferred Skills
Agency Experience
Digital Design
Attention to Detail
Product Design
Experience managing cross‑functional website projects
Third Party Applications
CSM or PMP certification
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Role: We’re seeking a Freelance Digital Designer with strong expertise in Shopify and DTC e‑commerce UX/UI design. This is a freelance, project‑based role (not full‑time). You’ll collaborate closely with our team to design and strategise e‑commerce experiences, expand digital style guides, and apply UX best practices across all deliverables.
Key Responsibilities
Concept and design engaging e‑commerce experiences for Shopify DTC brands
Create key UX deliverables including strategy decks, sitemaps, and wireframes
Translate briefs into high‑quality, functional designs aligned with client goals and audiences
Lead or support client meetings and workshops when needed
Advise clients on e‑commerce and UX best practices
Collaborate with creative, development, and project management teams throughout the process
Create detailed annotations and responsive designs for handoff
Build and maintain comprehensive Figma style guides and component libraries
Qualifications
4+ years of agency or freelance experience in digital design
Experience with CPG brands (food & beverage, skincare & beauty, supplements)
Experience with Shopify Themes is a plus
Proficient in Figma (including prototyping and component systems)
Deep understanding of UX/UI best practices for e‑commerce
Strong communication skills and ability to clearly present design decisions
Self‑managed and proactive, with strong organization and attention to detail
Comfortable working asynchronously in a remote‑first environment
Preferred Skills
Agency Experience
Digital Design
Attention to Detail
Product Design
Experience managing cross‑functional website projects
Third Party Applications
CSM or PMP certification
Director of Strategy Barrel partners with CPG brands to elevate their online presence and drive growth through e‑commerce, website optimisation, email, SEO, and content strategy. This role will oversee a team of specialists spanning CRO, retention marketing, SEO, and GEO, ensuring that strategic recommendations are cohesive, data‑informed, and deeply connected to the broader business goals of the brands we serve.
Key Responsibilities
Lead and mentor a team of strategists across CRO, retention, SEO, and GEO disciplines, providing guidance, feedback, and professional development support
Establish and maintain strategic standards and frameworks that ensure consistency and quality across all client engagements
Partner with account and project teams to translate client business objectives into actionable strategic roadmaps
Conduct strategic reviews of ongoing work to identify opportunities for optimisation, cross‑channel integration, and improved performance
Stay current on industry trends, platform changes, and emerging best practices in e‑commerce, CPG, and omnichannel retail
Contribute to new business efforts by shaping strategic approaches for pitches and proposals
Skills
Deep understanding of e‑commerce retention strategies, including email and SMS lifecycle marketing, loyalty programmes, and subscription models
Familiarity with omnichannel dynamics for CPG brands and how DTC, retail, wholesale, and marketplace channels interact and influence each other
Ability to connect dots across channels and disciplines to see the bigger picture
Strong communication skills with the ability to present strategic recommendations to senior client stakeholders
Bias towards action and iteration over perfection, with the ability to move quickly while maintaining quality
Natural inclination toward developing people and helping team members level up under your guidance
Experience
7+ years in digital strategy, e‑commerce, or performance marketing, with at least 3 years in a leadership or management role
Experience overseeing or collaborating closely with specialists in CRO, SEO, paid media, or analytics
Direct experience working with CPG brands or other e‑commerce verticals showing the full complexity of the customer journey across channels (a plus)
Track record of managing ongoing client relationships that have led to measurable results (e.g., retained accounts, expanded scopes)
Project Manager – Shopify Ecommerce Barrel partners with CPG brands to elevate their online presence and drive growth through e‑commerce, website optimisation, email, SEO, and content strategy. This role will lead Shopify e‑commerce projects from inception to launch, ensuring seamless execution across design, development, and integration phases.
Key Responsibilities
Define and document clear project plans, timelines, and milestones for Shopify builds and integrations
Work closely with software engineers and QA to establish an execution strategy, ensuring the right technical solutions are chosen
Ensure all project requirements—features, integrations, theme customisations—are clearly defined and documented
Maintain a detailed understanding of effort estimation, resource allocation, and technical feasibility for each project
Proactively manage scope, ensuring out‑of‑scope requests are either reined in or processed via formal change orders
Act as the primary liaison between clients, developers, designers, and stakeholders, providing proactive communication of status, priorities, next steps, and risks
Ensure detailed and organised documentation in project management tools, tickets, and client communications
Surface and escalates risks early to prevent delays or budget overruns
Monitor project progress and course‑correct as needed to maintain schedules and budgets
Ensure a defect‑free launch process, coordinating testing, bug tracking, and resolution efforts
Skills
Working knowledge of the Shopify ecosystem, including platform features, apps, and integrations
Analytical mindset, intellectual curiosity to seek context and insight behind numbers, strong business acumen
Thrives in a fast‑paced environment with multiple clients and projects, balancing competing priorities effectively
Excellent communication skills (verbal, written, presentation, interpersonal)
Self‑motivated, detail‑oriented, level‑headed and positive under pressure
Proficiency in project management tools such as Google Suite, Slack, Basecamp, JIRA, Harvest, and Forecast
Experience
3‑5 years in an e‑commerce environment, ideally as a Project Manager, e‑commerce Manager, or similar
Agency experience a plus
Bachelor’s degree in Advertising, Marketing or a related field
Freelance Designer – Digital Projects Barrel partners with CPG brands to elevate their online presence and drive growth through e‑commerce, website optimisation, email, SEO, and content strategy. The role is on a retainer basis, focusing on e‑commerce experiences, web/mobile apps, extending visual guidelines, and researching and applying e‑commerce best practices across all designs.
Key Responsibilities
Ideate and execute on creative concepts
Create conceptual and practical designs that map back to the client’s business goals, audience, and verticals
Maintain high standards among the team and ensure only the best work is shared with the client
Confidently lead client meetings and workshops as requested
Delegate tasks and support junior team members
Challenge clients on their requirements and advise on best practices
Take briefs from the account team into execution and contribute to the process with internal and client teams
Provide scoping estimates for new and ongoing client work as requested
Experiment with new tools, technologies, and prototypes with existing ones, encouraging the same in the team
Provide thoughtful and constructive feedback during presentations and critiques of junior team members’ work
Skills Required
At least 4+ years of agency experience preferred, with expertise in digital design (product design experience is a bonus)
Solid knowledge of industry tools and understanding of designing intuitive, responsive user experiences
Strong digital and web vocabulary; can speak confidently to clients about web platforms, design functionality, and implementation
Work efficiently under pressure and tight deadlines, always aware of budgets and time spent
Strong project management and organisational skills, confidently communicating with external teams and clients
Clear and concise verbal and written communication
Meticulous attention to detail in all deliverables
Foresight to anticipate challenges and proactively plan ahead to meet deadlines
Preferred Skills
Agency Experience
Digital Design
Attention to Detail
Product Design
Experience managing cross‑functional website projects
Third Party Applications
CSM or PMP certification
#J-18808-Ljbffr