Head of DTC

At Swiss Madison, we are Elevating the Standard of Home Living . From bathroom fixtures to the broader home, our vision is to become a household name by delivering elevated design, guaranteed quality, and affordability. With bold growth ambitions and a clear vision for the future, we’re assembling a team of driven, high-impact leaders who are passionate about building something lasting—transforming our brand into a household name and setting a new standard for home living.

We operate based off of the Entrepreneurial Operating System (EOS) to bring structure, focus, and accountability to our entire organization. EOS provides us with a shared language, a common set of tools, and a results-driven cadence that empowers leaders to take ownership and execute with clarity. This hire will be expected to thrive within this framework, bringing strong capabilities and a commitment to living our core values: Ownership, Growth Mindset, Agility, Resourcefulness , and Clarity.

About the Role

The DTC Growth Manager will own the growth engine for SwissMadison.com — driving profitable revenue growth through acquisition, conversion rate optimization, merchandising strategy, and retention. This is a hands-on, high-impact role for someone who thrives in a build phase and can create structure, systems, and repeatable performance.

You’ll work cross-functionally with Marketplace leadership and internal teams, but your primary accountability is DTC P&L and performance.

Location: Edison, NJ (Hybrid: 4 days onsite, 1 day WFH)

Essential functions

• Own and grow the SwissMadison.com P&L
• Drive profitable growth through a disciplined test-and-learn approach
• Build/maintain dashboards and reporting cadence tied to core KPIs

Acquisition & Performance Marketing

• Lead strategy across paid channels (in-house and/or agency), with ROI discipline
• Build a framework for testing, creative iteration, and landing page performance
• Partner with brand/creative to ensure conversion-oriented creative development
• Improve site conversion through CRO roadmap, UX enhancements, and shopping journey optimization
• Own merchandising strategy: category storytelling, promotions, bundles, AOV levers
• Ensure smooth execution of product launches on DTC

Retention & Lifecycle

• Build/optimize email/SMS strategy to improve repeat purchase, LTV, and retention
• Improve customer journey, post-purchase flows, and loyalty levers

Analytics & Cross-Functional Leadership

• Implement clear attribution and measurement that informs budget allocation
• Partner with Operations and Product teams to ensure growth initiatives are supported operationally
• Operate EOS-style: clear goals, scorecards, and accountability

Key Outcomes (First 12 Months)

• Significant DTC revenue growth with improved contribution margin
• Repeatable acquisition + lifecycle systems in place
• Unified performance reporting cadence and dashboard that drives decisions

What You Bring

• 5–7+ years of DTC growth experience for consumer brands
• Deep Shopify experience with a track record of performance improvement
• Strong paid media understanding (hands-on or via agency leadership)
• Highly analytical and KPI-driven (CRO, funnel, LTV, CAC, contribution margin)
• Comfortable in a fast-paced, build-phase environment
• EOS familiarity is a plus; LMA mindset is required

Why Swiss Madison?

• We are redefining what it means to build a home brand—from our design philosophy to how we operate globally.
• You’ll work with driven executives who embody ownership, clarity, and impact.
• You’ll shape not just our product line, but the way our entire brand is experienced across North America and beyond.
• You'll build and lead a lean, effective, and distributed team.

At Swiss Madison, we believe that taking care of our team is just as important as taking care of our customers. We offer a comprehensive benefits package designed to support your health, well-being, and future:

• 401(k) with generous company matching
• Health, dental, and vision insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Paid time off to rest and recharge
• Employee assistance program for mental wellness
• Employee discounts on all Swiss Madison products

Our Edison, NJ office features a modern, collaborative workspace with a fully stocked kitchen—filled with snacks, beverages, and all the fuel you need to do your best work.

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