Senior Product Marketing Manager

Cypress HCM, WorkFromHome, CA, United States

Develop an understanding of document creation and management workflows across business professional segment.
Manage offer creation process including partnering with pricing ops and other X-teams. Create business requirements document. Support offer definition and strategy, and defining pricing strategies.
Go-To-Market Support. Contribute to launch planning and execution for new offers and features, or new pricing strategies.
Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns.
Craft compelling value propositions and product narratives for Acrobat offers and insure that messaging is clear, differentiated, and resonates across business professional personas and use cases.
Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
Partner with product, GTM, analytics, and other PMM teams to shape product roadmap and advocate for customer needs.
Collaborate and align with cross functional teams such as B2B PMM marketing, business model strategy, finance, product, program management, pricing ops, etc.

Bachelor’s degree in marketing, business, or related field, MBA preferred
8 years of experience in product marketing, product management, or strategy
Strong critical thinking and analytical skills, ability to synthesize complex information into clear insights.
Strong verbal, presentation, and written communication skills with the ability to appropriately communicate with the intended audience, especially executives
Proven success in driving and completing complex initiatives such as product launches
Proven success in driving cross functional alignment.
Ability to handle complex, highly cross-functional projects with a highly matrixed environment
Ability to work with technical teams – can help translate business requirements into technical requirements
Ability to be flexible, adaptable, and think quick on your feet given the fast change in business needs
Strong influencing and interpersonal skills, and ability to develop positive relationships with a variety of stakeholders
Excellent documentation skills and high attention to detail to ensure that timelines are met and key issues are managed
Quick learner and proactive in solving problems
Experience working in high tech environment or with SaaS and mobile a plus.

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