Head of Marketing & Ecommerce

Head of Marketing & Ecommerce

Reports to: CEO

Location: Charleston, SC

About us

LulaKate is a Charleston & NYC- based occasion wear collection specializing in dresses for the bride and bridal party. We are seeking an experienced Head of Marketing & Ecommerce to lead our quickly growing DTC sales channel.

Key Responsibilities

Website Management

• Own day to day management of the Shopify website and all web content
• Execute web updates to launch new product pages and collections; manage the visual merchandising of the website and keep product categories up to date.
• Own product uploads, including copy, inventory amounts & all imagery
• Ensure product pages, site merchandising, and inventory are accurate
• Liaise with outside web developer to trouble shoot glitches or errors on site
• Liaise with outside web developer to launch new web features, apps, & integrations
• Constantly monitor web functionality to ensure a seamless shopping experience
• Ensure web inventory is accurate
• Plan web buys and delivery dates
• Identify and implement new revenue opportunities, partnerships, and digital growth initiatives

Digital Marketing

• Work with Digital Marketing agency to conceptualize Ad strategy and creative
• Own email & paid ad creative approvals
• Own and track weekly and monthly online revenue targets
• Liaise with Organic Social Media team to ensure messaging aligns with sales strategy/ goals
• Act as primary contact for outside marketing agencies

Qualifications

• 5+ years experience in DTC marketing
• Proficient in Shopify
• Experience with Klayvio, Meta Ads Manager, and Google Analytics
• Data focused & detail oriented, with strong analytical skills
• Excellent follow through. A Self- starter that is able to be self directed.
• Experience in Fashion or Consumer/ Lifestyle brands required
• Must have a high taste level and discerning eye

Benefits include employee discount, 401k, PTO and health insurance.

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