Director of Sales

Who We Are

XDS Bicycles is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon‑fiber frames; we are coming to the US for the first time featuring our X‑LAB line‑up of high performance bicycles. X‑LAB’s manufacturing scale, carbon expertise, and vertical integration create a once‑in‑a‑generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver:

• Over 8 million complete bikes annually across road, mountain, gravel, city and e‑bike segments
• More than 300,000 carbon frames per year from the world’s biggest dedicated carbon‑fiber bike facility
• 300+ international patents covering T1100+ carbon lay‑ups and proprietary X6 aluminum alloys
• Full vertical integration, ensuring speed‑to‑market, supply‑chain resilience and cost leadership
• OEM partnership with leading Western brands; and we’re now poised to build our own premium brand overseas

For more info, please check out

Here’s a YouTube video featuring our state‑of‑the‑art carbon factory -

Director of Sales

XDS is seeking a Director of Sales to join us on this ground‑floor opportunity to establish X‑LAB in the North American market. You’ll be building our dealer network from zero to 100+ stores in our first year, working directly with independent bike shops and regional chains. This role requires a hands‑on approach – you’ll be the one knocking on doors, building relationships, and proving our value proposition store by store. This role features a clear path for advancement as North American operations expand.

What You’ll Do

• Direct Sales & Market Development
• Personally prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chains
• Build relationships one store at a time through in‑person visits and consultative selling
• Own the entire sales cycle from lead generation to contract signing
• Achieve Year 1 target of 100 contracted dealers
• Build & Lead a Sales Team
• Recruit and manage 3‑5 sales representatives as the business grows
• Provide hands‑on training and mentorship while remaining quota‑carrying
• Establish sales processes, territory management, and performance metrics
• Balance individual contributor work with team leadership
• Establish Market Foundation
• Develop dealer onboarding and support processes
• Gather market intelligence and customer feedback for product development
• Represent XDS at trade shows and industry events
• Create scalable frameworks for future expansion

You’re a Great Fit With

• 7+ years of B2B sales experience with proven track record of opening new accounts
• Experience selling to small and medium businesses (individual stores, 2‑5 location chains)
• Demonstrated ability to build business from zero‑to‑one in a territory or product line
• Strong relationship‑building skills and consultative selling approach
• Entrepreneurial mindset and willingness to “roll up sleeves”
• Genuine passion for cycling, outdoor sports, or performance products

You’re a Spectacular Fit With

• Experience in diverse industries with SMB sales focus (consumer products, sporting goods, technology, B2B services, outdoor gear, etc.)
• Background with dealer/distributor or specialty retail networks
• Technical product knowledge and ability to learn complex product details
• Bilingual capabilities

Success Metrics

• 100+ U.S. dealers contracted and actively retailing XDS/X‑LAB products
• 3‑5 person sales team hired and productive
• Revenue targets achieved with documented, repeatable sales process
• Strong dealer satisfaction and brand recognition in target market

Work Environment

This role requires regular Los Angeles office presence for team collaboration and product training, combined with extensive field travel. Remote work is not available for this position due to the hands‑on nature of the role and need for close coordination with leadership. We expect this leader in‑office at least 2 days a week: (onsite; ≥ 50 % travel across the U.S. and periodically to Asia HQ)

Our Compensation And Benefits

• Competitive base salary plus uncapped commission structure
• Demo bike fleet and comprehensive travel allowances
• Generous time off policy
• Health, dental, and vision insurance
• Office space in beautiful Santa Monica, California

Equal Opportunity

XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Compensation Range: $125K - $150K

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