Director, Product Management

Fanatics Betting & Gaming (FBG) is building a platform the world has never seen, one that seamlessly unites sports, gaming, and commerce. We are seeking aDirector, Product - Onboarding to drive innovation, scale and excellence across our ecosystem for all things onboarding.

This leader will oversee end-to-end product strategy and execution for Registration, Know-Your-Customer (KYC), Login, and Account, while scaling a world-class product team. You will ensure our systems are intuitive, compliant, and designed to enhance both customer and operational experiences.

This is a highly visible, cross-functional role that requires strategic thinking, technical fluency, and proven ability to deliver in a fast-paced, hyper-growth environment.

Responsibilities

Product Leadership & Strategy

• Define and own the product vision, roadmap, and KPIs for Onboarding.
• Scale onboarding as a service across the wider Fanatics ecosystem.
• Drive product lifecycle from ideation through delivery and optimization all while balancing cost, reliability, scalability, and customer experience.
• Monitor industry trends and competitive offerings to identify opportunities for differentiation.
• Partner with Finance, Risk, Compliance, Design, Commercial, Fraud and Operations to ensure products are aligned with regulatory and business needs.

Onboarding Platforms

• Lead innovation in Onboarding experiences, ensuring frictionless sign-up from login through to first bet.
• Oversee strategy and product management, optimizing user experience, system performance, and integrations with core platforms.
• Manage releases, integrations, and enhancements to support Onboarding
• Champion the use of data, analytics, and AI to drive customer engagement and operational efficiency.

Team & Stakeholder Leadership

• Build, mentor, and scale a high-performing product team; create career pathing for managers and ICs.
• Foster a culture of innovation, accountability, and customer-centricity.
• Act as a thought leader in Onboarding systems across FBG.
• Collaborate with Engineering, Data, UX/UI, Operations, Commercial and senior leadership to align roadmaps and deliver results.
• Represent Onboarding product strategy with executives and external partners.

Qualifications

Required

• 8 years of experience in product management, with at least 3 years leading teams at scale.
• Proven success owning end-to-end product lifecycles and driving measurable business outcomes.
• Skilled in agile/iterative methodologies, product discovery, and data-driven decision-making.
• Excellent communication and stakeholder management skills, with ability to influence at the executive level.
• Track record of driving change and delivering in complex, matrixed organizations.

Preferred

• Deep knowledge of Industry onboarding rules and regulations.
• Experience in sports betting, online casino, fintech, or highly regulated consumer industries.
• Salesforce admin certification (Service Cloud / Sales Cloud) or equivalent.
• Technical fluency in APIs, SQL, and Salesforce development (Apex/Visualforce) a plus.
• Passion for sports, gaming, and entertainment products.
• Recognized thought leadership in payments, operations, or CRM product management.

Why Join Us?

At FBG, you will help shape the foundation of a once-in-a-generation platform that merges sports fandom with gaming and commerce. You’ll lead product innovation across mission-critical systems—Onboarding—directly impacting customer experience, business efficiency, and growth.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. Salary Range: $200,000 to $230,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting & Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Job Info

• Posting Date 02/03/2026, 07:44 PM
• Locations 95 Morton St, New York, NY, 10014, US (Remote)

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