Director of Creator & Social Growth
1-800-FLOWERS.COM, INC., Jericho, NY, United States
Key Responsibilities
Overview
1-800-Flowers.com, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we’re building a best-in-class Creator & Cultural Growth engine across brands including 1-800-Flowers, Harry & David, Cheryl’s Cookies, and Personalization Mall.
This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.
Key Responsibilities
Creator, Influencer & Social Leadership
Set the vision and strategy for creator, influencer, and organic social across brands Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem
Growth, Commerce & Impact
Connect creator and social programs to demand generation, revenue, and customer growth Support social commerce and merchandising integration Partner with Brand Marketing and Merchandising on key campaigns and product stories
Measurement & Accountability
Establish KPIs across engagement, discoverability, and revenue contribution Partner with Marketing Investment & Forecasting to assess ROI and incrementality Translate performance into clear, executive-level reporting
Cross-Functional Integration
Ensure creator and social programs align to campaign narratives Partner across Brand, PR, Media, and Partnerships for cohesive execution
Team Leadership
Build and lead a high-performing team, including two senior managers Create scalable processes, playbooks, and standards Foster a culture of experimentation, accountability, and commercial impact
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Overview
1-800-Flowers.com, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we’re building a best-in-class Creator & Cultural Growth engine across brands including 1-800-Flowers, Harry & David, Cheryl’s Cookies, and Personalization Mall.
This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.
Key Responsibilities
Creator, Influencer & Social Leadership
Set the vision and strategy for creator, influencer, and organic social across brands Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem
Growth, Commerce & Impact
Connect creator and social programs to demand generation, revenue, and customer growth Support social commerce and merchandising integration Partner with Brand Marketing and Merchandising on key campaigns and product stories
Measurement & Accountability
Establish KPIs across engagement, discoverability, and revenue contribution Partner with Marketing Investment & Forecasting to assess ROI and incrementality Translate performance into clear, executive-level reporting
Cross-Functional Integration
Ensure creator and social programs align to campaign narratives Partner across Brand, PR, Media, and Partnerships for cohesive execution
Team Leadership
Build and lead a high-performing team, including two senior managers Create scalable processes, playbooks, and standards Foster a culture of experimentation, accountability, and commercial impact
#J-18808-Ljbffr