CRM Administrator
Carey International Group, LLC, Orlando, FL, United States
CRM Administrator
As
CRM Administrator , you will be responsible for the administration, optimization, and continuous improvement of the company’s Customer Relationship Management (CRM) platform. The CRM Administrator partners closely with
Marketing, Loyalty, Guest Experience, Sales, Reservations, and Operations
teams to ensure the CRM platform enables a
360-degree view of the guest
and supports high-touch customer engagement throughout the entire travel journey. This role requires a blend of
technical administration, data stewardship, process optimization, and stakeholder collaboration
within a highly service-oriented environment.
Key Responsibilities CRM Platform Administration
Administer and maintain the airline’s CRM platform, Microsoft Dynamics 365
Configure system settings, fields, objects, automation rules, workflows, and dashboards.
Manage user access, permissions, roles, and security policies.
Ensure platform stability, performance, and compliance with enterprise IT standards.
Customer Data Management
Maintain high standards for data quality, governance, and integrity across guest profiles.
Manage data imports, integrations, deduplication processes, and enrichment workflows.
Support the creation and maintenance of a single customer view across reservations, loyalty, concierge services, and marketing systems.
Business Process Support
Translate business requirements into CRM configurations and process improvements.
Support workflows for:
Guest services and concierge interactions
Loyalty program engagement
VIP traveler management
Customer support case tracking
Marketing campaigns and guest communications
Integration Management
Coordinate integrations between the CRM and other airline systems such as:
Passenger Service Systems (PSS)
Loyalty and rewards platforms
Marketing automation tools
Customer support platforms
Required Qualifications
Bachelor’s degree in Information Systems, Computer Science, Business Administration, or related field
3–5+ years of CRM administration experience
Hands‑on experience with enterprise CRM platforms
Strong understanding of CRM data structures, automation, and integrations
Experience with data management and reporting tools
Knowledge of API integrations and data synchronization
Strong analytical and problem‑solving skills
Excellent communication skills and ability to work with cross‑functional teams
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CRM Administrator , you will be responsible for the administration, optimization, and continuous improvement of the company’s Customer Relationship Management (CRM) platform. The CRM Administrator partners closely with
Marketing, Loyalty, Guest Experience, Sales, Reservations, and Operations
teams to ensure the CRM platform enables a
360-degree view of the guest
and supports high-touch customer engagement throughout the entire travel journey. This role requires a blend of
technical administration, data stewardship, process optimization, and stakeholder collaboration
within a highly service-oriented environment.
Key Responsibilities CRM Platform Administration
Administer and maintain the airline’s CRM platform, Microsoft Dynamics 365
Configure system settings, fields, objects, automation rules, workflows, and dashboards.
Manage user access, permissions, roles, and security policies.
Ensure platform stability, performance, and compliance with enterprise IT standards.
Customer Data Management
Maintain high standards for data quality, governance, and integrity across guest profiles.
Manage data imports, integrations, deduplication processes, and enrichment workflows.
Support the creation and maintenance of a single customer view across reservations, loyalty, concierge services, and marketing systems.
Business Process Support
Translate business requirements into CRM configurations and process improvements.
Support workflows for:
Guest services and concierge interactions
Loyalty program engagement
VIP traveler management
Customer support case tracking
Marketing campaigns and guest communications
Integration Management
Coordinate integrations between the CRM and other airline systems such as:
Passenger Service Systems (PSS)
Loyalty and rewards platforms
Marketing automation tools
Customer support platforms
Required Qualifications
Bachelor’s degree in Information Systems, Computer Science, Business Administration, or related field
3–5+ years of CRM administration experience
Hands‑on experience with enterprise CRM platforms
Strong understanding of CRM data structures, automation, and integrations
Experience with data management and reporting tools
Knowledge of API integrations and data synchronization
Strong analytical and problem‑solving skills
Excellent communication skills and ability to work with cross‑functional teams
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