Product Marketing Specialist
MTech Systems USA LLC, Dunwoody, GA, United States
About MTech Systems
MTech Systems is a global FarmTech SaaS leader delivering enterprise software solutions for live animal protein production. For more than 30 years, MTech has helped producers make smarter, data‑driven decisions by unifying production, planning, accounting, and analytics into a single connected platform. Our mission is to increase yield and efficiency while supporting animal welfare and sustainable production practices. MTech solutions are used across six continents, supporting customers in over 50 countries.
About the Role Product Marketing Specialist – Software
owns product positioning, messaging, and go‑to‑market (GTM) strategy for MTech’s software portfolio, including platforms, modules, features, and analytics.
This is a
senior, strategic individual contributor role
focused on defining value, differentiation, and commercialization strategy—not tactical campaign execution. The role serves as a critical bridge between Product (R&D), Product Management, Sales, and Customer Success, ensuring complex software capabilities are translated into clear, compelling commercial narratives that drive adoption, expansion, and revenue growth.
What You’ll Do Market & Customer Understanding
Translate complex software features and analytics into clear customer benefits and measurable business outcomes
Define differentiated positioning by customer type, ICP, and persona (technical users, operational leaders, executives)
Establish product positioning across platforms and modules, both within the MTech portfolio and against competitors
Provide value justification, pricing context, and competitive positioning to support commercial strategy
Partner with Product Management to incorporate customer, market, and competitive insights into GTM strategy
Go‑to‑Market Strategy
Own launch readiness for new platforms, modules, and feature releases
Define and execute GTM strategies for both new and existing software products
Ensure packaging, tiering, and value communication are aligned for commercialization
Align positioning to revenue, pipeline, and customer expansion strategies
Drive consistency across the full customer journey—from awareness through expansion
Product Marketing Toolkit & Enablement
Define and maintain core product messaging and positioning frameworks
Build standardized product marketing and sales enablement toolkits
Partner with internal teams to execute content and support sales enablement and product training
Analytics & Measurement
Define and track GTM KPIs, including launch effectiveness, adoption, usage, and win/loss insights
Analyze sales and customer data to refine positioning and GTM strategy
Partner with Product and Customer Success on post‑launch performance reviews
What We’re Looking For
Bachelor’s degree in a relevant field
B2B SaaS experience in product marketing, product, or GTM‑focused roles
Strong understanding of commercialization, value‑based selling, and GTM strategy
Ability to learn, synthesize, and clearly articulate complex software products
Proven ability to work cross‑functionally with Product, Sales, and Customer Success
Nice to Have
Direct experience in the poultry industry (swine experience a strong plus)
Experience supporting enterprise or data‑intensive software platforms
Exposure to global or multi‑region go‑to‑market environments
Why Join Us
Own and shape the go‑to‑market strategy for a mission‑driven global SaaS platform
Work closely with Product and Commercial leadership on high‑impact initiatives
Influence how complex software is positioned, sold, and adopted worldwide
Join a collaborative, growth‑oriented organization with global reach and long‑term opportunity
#J-18808-Ljbffr
About the Role Product Marketing Specialist – Software
owns product positioning, messaging, and go‑to‑market (GTM) strategy for MTech’s software portfolio, including platforms, modules, features, and analytics.
This is a
senior, strategic individual contributor role
focused on defining value, differentiation, and commercialization strategy—not tactical campaign execution. The role serves as a critical bridge between Product (R&D), Product Management, Sales, and Customer Success, ensuring complex software capabilities are translated into clear, compelling commercial narratives that drive adoption, expansion, and revenue growth.
What You’ll Do Market & Customer Understanding
Translate complex software features and analytics into clear customer benefits and measurable business outcomes
Define differentiated positioning by customer type, ICP, and persona (technical users, operational leaders, executives)
Establish product positioning across platforms and modules, both within the MTech portfolio and against competitors
Provide value justification, pricing context, and competitive positioning to support commercial strategy
Partner with Product Management to incorporate customer, market, and competitive insights into GTM strategy
Go‑to‑Market Strategy
Own launch readiness for new platforms, modules, and feature releases
Define and execute GTM strategies for both new and existing software products
Ensure packaging, tiering, and value communication are aligned for commercialization
Align positioning to revenue, pipeline, and customer expansion strategies
Drive consistency across the full customer journey—from awareness through expansion
Product Marketing Toolkit & Enablement
Define and maintain core product messaging and positioning frameworks
Build standardized product marketing and sales enablement toolkits
Partner with internal teams to execute content and support sales enablement and product training
Analytics & Measurement
Define and track GTM KPIs, including launch effectiveness, adoption, usage, and win/loss insights
Analyze sales and customer data to refine positioning and GTM strategy
Partner with Product and Customer Success on post‑launch performance reviews
What We’re Looking For
Bachelor’s degree in a relevant field
B2B SaaS experience in product marketing, product, or GTM‑focused roles
Strong understanding of commercialization, value‑based selling, and GTM strategy
Ability to learn, synthesize, and clearly articulate complex software products
Proven ability to work cross‑functionally with Product, Sales, and Customer Success
Nice to Have
Direct experience in the poultry industry (swine experience a strong plus)
Experience supporting enterprise or data‑intensive software platforms
Exposure to global or multi‑region go‑to‑market environments
Why Join Us
Own and shape the go‑to‑market strategy for a mission‑driven global SaaS platform
Work closely with Product and Commercial leadership on high‑impact initiatives
Influence how complex software is positioned, sold, and adopted worldwide
Join a collaborative, growth‑oriented organization with global reach and long‑term opportunity
#J-18808-Ljbffr