Marketing Performance and Attribution Lead
U.S. Bank, Atlanta, GA, United States
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive.
We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.## ## **Job Description**The Marketing Performance & Attribution Lead will report to the Head of Digital Platforms and Enablement and is responsible for delivering trusted marketing performance measurements, attribution, and insights across digital and traditional marketing activities. This role connects marketing activity to pipeline, revenue, and ROI, enabling data-driven decision-making, optimization, and planning.This role works in close partnership with the marketing and key stakeholders internally to ensure performance measurement is fully embedded into campaign execution, workflows, and planning cycles.**Key Responsibilities****Marketing Performance Measurement & Attribution*** Own the marketing performance measurement framework that connects marketing activity to pipeline, revenue, and ROI.* Define and document attribution requirements and models in partnership with Finance and Sales Ops, including and not limited to - Touch rules, Time windows, Campaign/member requirements, Identifier and data dependencies* Establish and maintain standardized KPI definitions for such as and not limited to - funnel conversion, pipeline contribution, ROI and channel performance, lead quality and downstream impact* Partner with CRM Ops and Marketing Operations to identify and document data requirements needed to support attribution and segmentation.**Dashboards, Reporting & Insight Delivery*** Own delivery and evolution of Marketing Performance and Pipeline Dashboards in BI and Marketing analytics platforms such as (Power BI, Salesforce marketing cloud Intelligence, tableau etc) ensuring: Clear metric logic and definitions, Consistent interpretation guidance, Reliable refresh and usability* Establish and run a weekly performance reporting cadence focused on pipeline contribution, funnel health, and ROI.* Produce performance readouts that translate data into: Clear insights, Risks and opportunities, Actionable recommendations for optimization**Web Conversion, Lead Quality & Funnel Analytics*** Enable and validate performance measurement for web forms and conversion paths (e.g., FormComplete, vendor implemented instrumentation).* Analyze web funnel performance and provide insights and recommendations that inform: Conversion rate optimization, Prioritization of high impact pages, A/B or multivariate testing measurement and readouts* Define and maintain a lead scoring approach for web leads and a Sales facing qualification label.* Monitor lead quality and downstream funnel performance, incorporating Sales feedback to refine scoring and interpretation.**Partnership with Marketing Operations & Enablement*** Work closely with the Marketing Operations & Performance Enablement Program Lead to:
+ Embed measurement and attribution requirements into campaign execution standards and readiness criteria
+ Align dashboards and reporting to operational workflows and planning cycles
+ Ensure execution standards support consistent, reliable performance measurement* Participate in shared operating rhythms (e.g., readiness reviews, performance retrospectives, planning sessions).**Insight Led Planning & Enablement*** Support insight led planning by creating documentation and guidance that helps marketers interpret and use KPIs effectively.* Partner on enablement efforts to ensure dashboards and performance insights are consistently used in planning, optimization, and performance reviews.**What Success Looks Like*** Marketing performance dashboards are trusted and routinely used as the single source of truth for performance discussions.* Attribution logic is clearly documented, understood, and consistently applied.* Weekly performance reporting drives informed decisions and optimization actions.* Web conversion and lead quality insights actively influence testing priorities and optimization efforts.* Strong, collaborative partnership with Marketing Operations ensures analytics and execution function as an integrated system.Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience* 5–7 years of experience in marketing analytics, performance measurement, business intelligence, or related fields* Strong experience delivering dashboards and insights using Power BI, or similar BI tools* Strong experience with the following -
+ Salesforce reporting and dashboard creation
+ Marketing analytics & performance platforms (e.g., Salesforce Marketing Cloud Intelligence/Datorama, Domo, Funnel.io
+ Website analytics platforms (e.g., Adobe Analytics, Google Analytics, Quantum Metric)* Solid understanding of attribution concepts, funnel analysis, and marketing ROI measurement* Ability to translate complex data into clear, actionable insights for non‐technical stakeholders* Strong collaboration skills and comfort operating in a matrixed, cross‐functional environmentIf there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our .**Benefits:**Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:* Healthcare (medical, dental, vision)* Basic term and optional term life insurance* Short-term and long-term disability* Pregnancy disability and parental leave* 401(k) and employer-funded retirement plan* Paid vacation (from two to five weeks depending on salary grade and tenure)* Up to 11 paid holiday opportunities* Adoption assistance* Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawReview our full benefits available by employment status .U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.**E-Verify**U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the .The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition #J-18808-Ljbffr
We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.## ## **Job Description**The Marketing Performance & Attribution Lead will report to the Head of Digital Platforms and Enablement and is responsible for delivering trusted marketing performance measurements, attribution, and insights across digital and traditional marketing activities. This role connects marketing activity to pipeline, revenue, and ROI, enabling data-driven decision-making, optimization, and planning.This role works in close partnership with the marketing and key stakeholders internally to ensure performance measurement is fully embedded into campaign execution, workflows, and planning cycles.**Key Responsibilities****Marketing Performance Measurement & Attribution*** Own the marketing performance measurement framework that connects marketing activity to pipeline, revenue, and ROI.* Define and document attribution requirements and models in partnership with Finance and Sales Ops, including and not limited to - Touch rules, Time windows, Campaign/member requirements, Identifier and data dependencies* Establish and maintain standardized KPI definitions for such as and not limited to - funnel conversion, pipeline contribution, ROI and channel performance, lead quality and downstream impact* Partner with CRM Ops and Marketing Operations to identify and document data requirements needed to support attribution and segmentation.**Dashboards, Reporting & Insight Delivery*** Own delivery and evolution of Marketing Performance and Pipeline Dashboards in BI and Marketing analytics platforms such as (Power BI, Salesforce marketing cloud Intelligence, tableau etc) ensuring: Clear metric logic and definitions, Consistent interpretation guidance, Reliable refresh and usability* Establish and run a weekly performance reporting cadence focused on pipeline contribution, funnel health, and ROI.* Produce performance readouts that translate data into: Clear insights, Risks and opportunities, Actionable recommendations for optimization**Web Conversion, Lead Quality & Funnel Analytics*** Enable and validate performance measurement for web forms and conversion paths (e.g., FormComplete, vendor implemented instrumentation).* Analyze web funnel performance and provide insights and recommendations that inform: Conversion rate optimization, Prioritization of high impact pages, A/B or multivariate testing measurement and readouts* Define and maintain a lead scoring approach for web leads and a Sales facing qualification label.* Monitor lead quality and downstream funnel performance, incorporating Sales feedback to refine scoring and interpretation.**Partnership with Marketing Operations & Enablement*** Work closely with the Marketing Operations & Performance Enablement Program Lead to:
+ Embed measurement and attribution requirements into campaign execution standards and readiness criteria
+ Align dashboards and reporting to operational workflows and planning cycles
+ Ensure execution standards support consistent, reliable performance measurement* Participate in shared operating rhythms (e.g., readiness reviews, performance retrospectives, planning sessions).**Insight Led Planning & Enablement*** Support insight led planning by creating documentation and guidance that helps marketers interpret and use KPIs effectively.* Partner on enablement efforts to ensure dashboards and performance insights are consistently used in planning, optimization, and performance reviews.**What Success Looks Like*** Marketing performance dashboards are trusted and routinely used as the single source of truth for performance discussions.* Attribution logic is clearly documented, understood, and consistently applied.* Weekly performance reporting drives informed decisions and optimization actions.* Web conversion and lead quality insights actively influence testing priorities and optimization efforts.* Strong, collaborative partnership with Marketing Operations ensures analytics and execution function as an integrated system.Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience* 5–7 years of experience in marketing analytics, performance measurement, business intelligence, or related fields* Strong experience delivering dashboards and insights using Power BI, or similar BI tools* Strong experience with the following -
+ Salesforce reporting and dashboard creation
+ Marketing analytics & performance platforms (e.g., Salesforce Marketing Cloud Intelligence/Datorama, Domo, Funnel.io
+ Website analytics platforms (e.g., Adobe Analytics, Google Analytics, Quantum Metric)* Solid understanding of attribution concepts, funnel analysis, and marketing ROI measurement* Ability to translate complex data into clear, actionable insights for non‐technical stakeholders* Strong collaboration skills and comfort operating in a matrixed, cross‐functional environmentIf there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our .**Benefits:**Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:* Healthcare (medical, dental, vision)* Basic term and optional term life insurance* Short-term and long-term disability* Pregnancy disability and parental leave* 401(k) and employer-funded retirement plan* Paid vacation (from two to five weeks depending on salary grade and tenure)* Up to 11 paid holiday opportunities* Adoption assistance* Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawReview our full benefits available by employment status .U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.**E-Verify**U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the .The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition #J-18808-Ljbffr