Senior Manager, Brand & Social Media
The Aesthetic Syndicate, Dallas, TX, United States
About Us
Manor is a modern aesthetics practice grounded in the belief that aesthetic care is a form of agency. Our clients aren’t chasing perfection or reversing time — they’re investing in themselves and the next chapter of who they’re becoming. We are headquartered in Dallas, TX with 16 locations across the US from Beverly Hills to Nashville, TN; and were just getting started.
We partner with our clients to help make visible what they already know about themselves. Through thoughtful consultation, expert care, and personalized treatment plans, we support aesthetic, personal, and professional goals that evolve over time.
About the Role Manor is on a mission to build the most admired brand in medical aesthetics, and we’re looking for a Senior Manager of Brand & Social Media to help lead the charge. This is a unique opportunity to join a fast-paced, lean, and highly collaborative team where your work will be seen, felt, and celebrated, shaping how millions of people discover, trust, and fall in love with the Manor brand from the ground up.
Core Responsibilities
Own Manor’s content output end-to-end, from compliant before-and-afters and patient testimonials to treatment education and provider spotlights, building a distinctive, repeatable weekly cadence that positions Manor as the authority in medical aesthetics
Drive Manor’s organic social presence across Instagram, Facebook, TikTok, and LinkedIn, developing platform-specific strategies, sourcing UGC from real Manor clients.
Lead the multi-location migration from legacy practice brands into a unified Manor brand, coordinating rollout plans, refreshing templates and messaging, and sequencing location-by-location launches
Run Manor’s review generation program across all practice locations, building and maintaining response templates that reflect the Manor voice, managing the proof library of patient outcomes and testimonials, and ensuring our reputation online matches the experience clients have in the room
Make Manor a fixture in the local markets we serve, conceiving and executing in-clinic events, neighborhood cross‑promotions, referral activations, and micro‑influencer partnerships that drive real walk‑in traffic and build word‑of‑mouth equity market by market.
Be the guardian of the Manor brand, maintaining and evolving our messaging framework, tone of voice, and visual standards, and ensuring every acquired or newly opened location comes up to brand quickly and completely
Own Manor’s creative budget by partnering strategically with agency partners for high-impact storytelling packages, campaign kits, and overflow production, knowing when to bring work in-house and when to invest externally to build the brand at scale
Qualifications
5–8 years of experience in brand marketing, social media, or content strategy, with at least 2 years in a senior or management-level role
Proven track record managing organic social media channels (Instagram, Facebook, TikTok, LinkedIn) with demonstrated audience growth and engagement results
Experience leading or supporting a brand transition, rebrand, or multi‑location brand integration
Hands‑on proficiency with design and content production tools such as Canva, Adobe Creative Suite, CapCut, or comparable AI‑assisted creative platforms
Strong copywriting and storytelling skills, including experience ghostwriting executive or leadership content for LinkedIn or other public channels
Familiarity with UGC sourcing, creator brief development, and influencer/micro‑influencer partnership management
Working knowledge of SEO and AEO best practices as applied to website content and brand transition communications
Experience managing agency or vendor relationships and overseeing creative budgets
Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience
Competitive pay with commission-based earnings and bonus opportunities
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We partner with our clients to help make visible what they already know about themselves. Through thoughtful consultation, expert care, and personalized treatment plans, we support aesthetic, personal, and professional goals that evolve over time.
About the Role Manor is on a mission to build the most admired brand in medical aesthetics, and we’re looking for a Senior Manager of Brand & Social Media to help lead the charge. This is a unique opportunity to join a fast-paced, lean, and highly collaborative team where your work will be seen, felt, and celebrated, shaping how millions of people discover, trust, and fall in love with the Manor brand from the ground up.
Core Responsibilities
Own Manor’s content output end-to-end, from compliant before-and-afters and patient testimonials to treatment education and provider spotlights, building a distinctive, repeatable weekly cadence that positions Manor as the authority in medical aesthetics
Drive Manor’s organic social presence across Instagram, Facebook, TikTok, and LinkedIn, developing platform-specific strategies, sourcing UGC from real Manor clients.
Lead the multi-location migration from legacy practice brands into a unified Manor brand, coordinating rollout plans, refreshing templates and messaging, and sequencing location-by-location launches
Run Manor’s review generation program across all practice locations, building and maintaining response templates that reflect the Manor voice, managing the proof library of patient outcomes and testimonials, and ensuring our reputation online matches the experience clients have in the room
Make Manor a fixture in the local markets we serve, conceiving and executing in-clinic events, neighborhood cross‑promotions, referral activations, and micro‑influencer partnerships that drive real walk‑in traffic and build word‑of‑mouth equity market by market.
Be the guardian of the Manor brand, maintaining and evolving our messaging framework, tone of voice, and visual standards, and ensuring every acquired or newly opened location comes up to brand quickly and completely
Own Manor’s creative budget by partnering strategically with agency partners for high-impact storytelling packages, campaign kits, and overflow production, knowing when to bring work in-house and when to invest externally to build the brand at scale
Qualifications
5–8 years of experience in brand marketing, social media, or content strategy, with at least 2 years in a senior or management-level role
Proven track record managing organic social media channels (Instagram, Facebook, TikTok, LinkedIn) with demonstrated audience growth and engagement results
Experience leading or supporting a brand transition, rebrand, or multi‑location brand integration
Hands‑on proficiency with design and content production tools such as Canva, Adobe Creative Suite, CapCut, or comparable AI‑assisted creative platforms
Strong copywriting and storytelling skills, including experience ghostwriting executive or leadership content for LinkedIn or other public channels
Familiarity with UGC sourcing, creator brief development, and influencer/micro‑influencer partnership management
Working knowledge of SEO and AEO best practices as applied to website content and brand transition communications
Experience managing agency or vendor relationships and overseeing creative budgets
Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience
Competitive pay with commission-based earnings and bonus opportunities
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