SEM Campaign Manager (Palo Alto)

DescriptionKforce is immediately adding a full-time SEM Campaign Manager to remotely support of our nationally recognized, Consumer and Commercial Electronic R&D client in Palo Alto, CA. Overview: The SEM Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Google and Bing. They will actively manage media campaigns via 3rd-party bidding platforms. The ideal candidate brings years of hands-on experience with SEM campaigns and will be both analytical and creative, always looking for new opportunities to test and optimize to exceed business performance goals. Responsibilities:* Lead end-to-end SEM campaign strategy, planning, and execution - adjusting based on KPIs and company priorities* Supervise daily management of seasonal and non-seasonal media campaigns across the client's portfolio of products* Define and manage search engine auto-bidding strategies* Launch SEM campaigns and target audience strategies as new products come to market and customer segments are introduced* Ensure ad creative and extensions support the marketing calendar, seasonal promotions and offers* Generate quarterly & ad hoc program forecasts and advise on Paid Search channel investment decisions* Monitor campaign performance and weekly pacing versus quarterly business plans* Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologies* Run tests, analyze results and clearly communicate learnings across the Paid Search team and greater organization* Stay up-to-date with SEM best practices, bid management platforms and industry researchRequirements* Bachelor's degree in Business Administration, Communications, Economics, Finance, Marketing or related field* Google Ads and Microsoft Ads certification is preferred* 5+ years of hands-on experience in SEM campaign management (Google and Bing); Performance-focused campaign experience is a plus* Experience with 3rd-party campaign and bid management platforms (e.g. SA360, Marin Software or Skai)* Proficiency in Microsoft Excel, pivot tables and Power Point; comfortable manipulating datasets from various platformsOther Knowledge and Skills Sought:* Creativity and curiosity around what can be tested to enhance campaign performance* Positive attitude and willingness to work in fast-paced team environment is a must* Highly detail-oriented with proven project management and organizational skills* Ability to link interactive plans and activities to business results* Strong analytical, problem identification + solving skills* Strong written and verbal communication skillsJob TypeContractCompensation32 - $42