Vice President of Marketing (Alpharetta)

OverviewLocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, “to substitute for.” When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There’s nothing ordinary about a typical day here, take a look for yourself: .We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.The Vice President of Marketing is responsible for leading the strategic direction and daily operations of the company's marketing organization with a customer-first approach that drives engagement across both B2B and B2C channels. This role partners closely with sales leadership and cross-departmental teams to drive integrated marketing initiatives that support business growth and brand positioning. The VP of Marketing ensures the development and maintenance of key performance indicators to measure departmental effectiveness and efficiency.ESSENTIAL FUNCTIONS AND BASIC DUTIES:Marketing Strategy & Execution - 50%Develop and execute overall marketing strategy aligned with organizational goals; provide regular updates on strategies, campaign performance, and business impact to executive teamChampion customer insights and voice-of-customer programs to inform marketing strategy and positioningWork with Strategy & Innovation team on market research and competitive analysis to identify market opportunities, emerging trends, and threatsCollaborate with Product, Sales, Operations, and Finance leadership to ensure integrated go-to-market strategiesPartner with sales leadership to align marketing initiatives with revenue goals and ensure seamless handoff of marketing-qualified leadsDevelop and maintain consistent brand positioning, messaging, and visual identity across all channels and customer touchpointsOversee integrated lead-generation initiatives across digital and traditional channels, including content marketing, marketing automation, digital advertising, social media, SEO, and web technologiesAnalyze campaign ROI and other performance metrics to optimize marketing effortsManage relationships with external agencies, consultants, and marketing technology vendors to extend team capabilitiesTeam Management - 50%Full P&L responsibility for marketing budget; demonstrate ROI and optimize resource allocationBuild, lead, and inspire a high-performing marketing team; foster a culture of innovation, accountability, and continuous improvementSet team performance standards and ensure accountability to maintain the overall efficiency and effectiveness of the teamConduct annual performance evaluations; coach associates to maximum performanceParticipate in annual Succession Planning and Talent Review pre-planningSECONDARY FUNCTIONS (IF APPLICABLE)May work on special projects or other duties as assignedSUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITYManages a team of direct reportsDepartment/Division budget

Communicates with external providers, clients, and partnersQUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONSBachelor’s degree in Marketing or related field required12+ years marketing experience in b2b and b2c industry; minimum 7+ years managing teamsKNOWLEDGE, SKILLS, AND ABILITIESAbility to adhere to and exhibit the Company Values at all times

Deep understanding of the digital marketing ecosystem including marketing automation, analytics platforms, and modern martech stackCustomer-centric mindset with ability to translate customer insights into actionable marketing strategiesStrong analytical skills with ability to leverage data and metrics to drive marketing decisionsExecutive presence with ability to influence and build credibility with executive level peersProven ability to build collaborative partnerships with sales organizationsExperience managing marketing budgets of $2M+ with demonstrated ROIProven track record launching successful integrated campaigns across multiple channelsExperience with brand positioning and repositioning initiativesWorking knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams

Ability to effectively manage multiple competing priorities in a fast-paced environment

Excellent communication skills - both oral and written

Ability to build strong business relationships at all levels

Strong interpersonal skills

Strong attention to detail

Strong organizational and time management skills

Ability to work independently and collaboratively

Solid critical thinking and creative problem-solving skills

Ability to consistently meet goals, commitments, and deadlines

Ability to work with sensitive information and maintain confidentiality KEY COMPETENCIES REQUIREDBuilds NetworksDrives EngagementCommunicates EffectivelyDrives Vision and PurposeDelegates EffectivelyStrategic MindsetDevelops Self & OthersTechnical SkillsPHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTSTypical office environment - sedentary with typing, writing, reading requirements. May be able to sit or stand.Speaking, reading, writing, ability to use a telephone and computerAbility to exert up to 10 lbs. of force occasionallyAbility to interpret various instructionsAbility to deal with a variety of variables under only limited standardization Ability to travel up to 10% of the timeWhat is in it for youCompany-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).Paid parental leave.Company sponsored 401k plan with company matching.PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.Tuition reimbursement for continuing education.An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.DisclosuresSmoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles. As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.SummaryLocation: Alpharetta-GeorgiaType: Full time