VP of Demand Generation and Events Marketing, NYC (New York)

VP of Demand Generation & Event Marketing (Ad-Tech Experience Required)Location: NYC Metropolitan Area, HybridPixalate offers the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites.Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including:Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research SaysAdweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTVWashington Post: Your kids’ apps are spying on themPro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad EmpireABC7 News: The State of Children's Privacy OnlineNBC News: How many apps are tracking your childrenOur team of lawyers, data scientists, engineers, economists, and researchers spans globally with presence in California, New York, Washington, DC, London, and Singapore.Role OverviewWe're seeking a strategic and results-driven VP of Demand Generation & Event Marketing to accelerate our market presence and drive business growth. In this pivotal role, you'll develop and execute comprehensive marketing strategies that generate qualified leads, build our brand reputation, and showcase our fraud prevention technology through compelling events and experiences.Key ResponsibilitiesLead the development and execution of our demand generation strategy across digital, content, and event marketing channelsDrive pipeline growth through innovative marketing programs targeting advertising technology decision-makersOversee the planning and execution of high-impact industry events, from trade shows to intimate executive roundtablesTranslate complex ad fraud prevention technology into compelling value propositions that resonate with our target audienceCollaborate with product and sales teams to align marketing initiatives with product releases and sales objectivesBuild and manage a talented marketing team while optimizing budget allocation for maximum ROIEstablish meaningful metrics to track performance and continuously improve marketing effectivenessQualifications8+ years of progressive marketing experience in ad tech, martech, or related technology sectorsProven track record of developing successful demand generation programs that deliver measurable business resultsExperience in marketing technical solutions to both business and technical decision-makersStrong understanding of the digital advertising ecosystem, particularly in CTV and mobile environmentsExceptional leadership abilities with experience in building and mentoring high-performing teamsData-driven approach to marketing with experience leveraging marketing automation and analytics toolsOutstanding communication skills and ability to represent the company at industry eventsPreferred ExperienceExperience marketing to both buy-side and sell-side players in the ad tech ecosystemBackground in producing technical webinars, workshops, or conference presentationsUnderstanding of programmatic advertising, app monetization, and CTV advertising landscapesBenefitsWe focus on doing things differently and challenge each other to be the best we can be.Excellent benefits package, including medical, dental, and vision insurancePremiums 100% covered for employees and 50% covered for dependentsUnlimited PTO401kMonthly internet reimbursementCasual work environmentOpportunity for advancementFun annual team eventsBeing part of a high performing team that wants to win and have fun doing itJoin us in our mission to create a safer and trustworthy digital advertising supply chain!SummaryLocation: New York, NY, United StatesType: Full TimeExperience: Senior Manager/Supervisor