Director of Marketing - Database (Austin)

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!About the PositionWe are looking for a director of marketing to own our marketing strategy & drive outcomes for the SolarWinds Database business. This role includes responsibilities for all marketing related activities (e.g., digital marketing, event strategy, product go-to-markets, pmm etc.) along with business outcomes (e.g. sales pipeline, closed won revenue, customer NPS, etc). You will get to create and refine our metrics and help define what success looks like for our business. With these “desired outcomes” in mind, you will orchestrate multiple processes and work across direct and matrix resources to drive programs and campaigns to attract customers to the Database portfolio of products.About YouYou care deeply about marketing, and your passion inspires others in the organization to care about it. You understand SaaS, on-prem, and recurring revenue models really well and have a successful history of accelerating a company's ability to grow across a variety of markets. You are a curious experimenter, structured thinker, and have a relentless drive to grow a complex, multi-faceted business that spans both SMB and Enterprise buying motions.ResponsibilitiesStandardize how leads are qualifiedDefine segmentation of customer base and varying strategiesIdentify opportunities for continuous improvementLearn from best practices in industryMeasure Effectiveness of Marketing ActivitiesDefine operational metrics for teamEstablish system for tracking metricsCreate cadence for review within teamExpose a subset of metrics to executive team, company and boardEnhance Effectiveness and Efficiency Through TechnologyMarketing platforms and solutionsCustomer segmentation and marketing definition toolsData analytics & reporting systemsDrive Marketing OutcomesIncrease high value leads, sales opportunities/pipeline, and closed won revenue through a variety of channelsExpand the companies, markets, and verticals attracted to the product through a strategic use of channels and messagingLead demand gen strategies for new and existing products and services for cross-sell and up-sellInfluence future lifetime value through effective cross sell and upsell campaigns and educational eventsDrive new business growth using data-driven and predictable methodsDesign Effective Go-to-Market StrategyRun customer research and insights programs to identify and segment target customersMap and optimize the customer journeyDevelop pricing, packaging, and promotion strategiesLead the development of presentations, sales collateral, promotions and lead nurturing programsDefine and Optimize the Entire Marketing FunnelDrive lead creationIncrease qualified sales opportunities predictablyMaintain effective cost per opportunity ratesRequired Experience/Skills10+ years experience in leading marketing organizations or product linesAbility to manage influence through persuasion, negotiation, and consensus buildingExacting writer and communicator across a variety of mediumsIdeally combined background of new sale, cross sell, and upsell funnelsDeep understanding of value drivers in recurring revenue business modelsAnalytical and process-oriented mindsetDemonstrated desire for continuous learning and improvementEnthusiastic and creative leader with the ability to inspire othersRelevant Bachelor’s degreeSolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.All applications are treated in accordance with the SolarWinds Privacy Notice: