Marketing Manager
Insight Global, Atlanta, GA, United States
Job Description
The Marketing Manager will oversee marketing strategy, digital and omni-channel growth initiatives, and vendor partnerships. This role will manage the Marketing Coordinator and be responsible for driving performance across SEO, campaigns, and external marketing partners. The ideal candidate is strategic, data-driven, and focused on measurable growth.
Key Responsibilities Strategy & Leadership
Develop and execute marketing strategies aligned with company growth goals.
Manage and mentor the Marketing Coordinator to help develop content, graphics and coordinator work efforts.
Partner with sales and leadership to align marketing with revenue objectives.
SEO & Digital Performance
Lead SEO strategy (technical, on-page, and off-page) to improve visibility and inbound lead flow.
Hands on knowledge of paid search and natural search SEO and applications in digital footprints.
Manage SEO agencies and monitor website performance, traffic, and conversion metrics.
Design and redesign of website, manage implementation and ongoing updates via website content management system.
Marketing Print Materials and Other Collateral
Drive and execute design and redesign of print marketing collateral (design, layout and manage from design to completion).
Implement campaigns of print collateral to attract new customers and implement attribution/tracking in CRM and report out to executive team.
Design and implement similar print collateral for trade shows, recruiting efforts and new hire marketing materials.
Vendor Management
Oversee and evaluate marketing vendors, ensuring accountability, attribution, and ROI.
Identify and onboard new vendors to improve efficiency and results.
Manage budgets, contracts, and performance reporting.
Campaign Oversight
Oversee multi-channel campaigns across digital, email, print brochure ware and print collateral, and social.
Ensure consistent, on-brand messaging and measurable performance outcomes.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
5+ years experience in digital marketing including leadership responsibilities
Bachelor’s degree in Marketing
Strong understanding of SEO, performance marketing, and analytics
Experience managing agencies and vendor relationships in a sales organization
Proven experience developing and managing the implementation of content for omni-channel marketing efforts for B2B lead generation marketing professional services
Proven ability to connect marketing initiatives to business growth
Excellent project management and communication skills
Lead generation management of a sales pipeline in Salesforce
Graphic design background
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Key Responsibilities Strategy & Leadership
Develop and execute marketing strategies aligned with company growth goals.
Manage and mentor the Marketing Coordinator to help develop content, graphics and coordinator work efforts.
Partner with sales and leadership to align marketing with revenue objectives.
SEO & Digital Performance
Lead SEO strategy (technical, on-page, and off-page) to improve visibility and inbound lead flow.
Hands on knowledge of paid search and natural search SEO and applications in digital footprints.
Manage SEO agencies and monitor website performance, traffic, and conversion metrics.
Design and redesign of website, manage implementation and ongoing updates via website content management system.
Marketing Print Materials and Other Collateral
Drive and execute design and redesign of print marketing collateral (design, layout and manage from design to completion).
Implement campaigns of print collateral to attract new customers and implement attribution/tracking in CRM and report out to executive team.
Design and implement similar print collateral for trade shows, recruiting efforts and new hire marketing materials.
Vendor Management
Oversee and evaluate marketing vendors, ensuring accountability, attribution, and ROI.
Identify and onboard new vendors to improve efficiency and results.
Manage budgets, contracts, and performance reporting.
Campaign Oversight
Oversee multi-channel campaigns across digital, email, print brochure ware and print collateral, and social.
Ensure consistent, on-brand messaging and measurable performance outcomes.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
5+ years experience in digital marketing including leadership responsibilities
Bachelor’s degree in Marketing
Strong understanding of SEO, performance marketing, and analytics
Experience managing agencies and vendor relationships in a sales organization
Proven experience developing and managing the implementation of content for omni-channel marketing efforts for B2B lead generation marketing professional services
Proven ability to connect marketing initiatives to business growth
Excellent project management and communication skills
Lead generation management of a sales pipeline in Salesforce
Graphic design background
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