Partner and Field Marketing Specialist
Rockwell Automation, San Antonio, TX, United States
Job Description
In this role, you will develop an understanding of RA GTM, portfolio, industries, strategic account plans, and our partner ecosystem working directly with sales. You will be responsible for partner marketing and direct marketing focusing on demand generation for both motions to drive a bigger wallet share and pursuing new logos.
You will collaborate with marketing Centers of Excellence (CoE) to align campaigns and programs to the subregion strategy to engage new personas, acquire new buying centers, and implement cross-sell and up-sell campaigns to capture a bigger wallet share to grow revenue for RA. You will also lead demand generation strategies with partners. You will be the primary marketing contact for sales and the partners in your sub region in North America. You will report to the Director, Marketing - Americas and have a hybrid schedule working out Houston or Dallas, Texas.
Your Responsibilities:
Work with the partner ecosystem to increase strategic alignment, planning and performance of all marketing efforts to amplify reach and coverage that drives growth
Collaborate with the sales and marketing teams to drive strategy, annual plans, execution and performance.
Work with the global marketing team (CoE) to define and activate campaigns in North America
Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for ABM (1:few and scale).
Driving executive and account engagement that influences and accelerates pipeline. Two key metrics are Marketing Influenced Opportunities (MIO) and Sales qualified leads (SQL).
Track and share results with sales that use data-driven insights to implement improvements.
Integrate product marketing launches into marketing plans.
Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share for each assigned strategic account
Acquire new contacts in the strategic accounts to do outbound marketing specially in new buying centers for Cyber, DX, Software and services.
Drive engagements with higher executive level for strategic accounts CXO and VPs.
Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans
Drive Marketing Influenced Opportunities (MIO) and Sales Qualified Leads (SQL)
In collaboration with global content and activation teams, implement awareness and demand journeys that drive engagement at each stage of the buyer's journey.
Implement best practices internally and with partners
Recruit, retain and motive a high-performance team.
The Essentials - You Will Have:
Bachelor's Degree
Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
The Preferred - You Might Also Have:
Bachelor's degree in marketing, business, or engineering and MBA.
5+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
Experience creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
Align tactical plans with strategies
Modern and integrated marketing experience
Experience in Channel Marketing
Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue...)
Can develop strategies for creating pipeline for new offerings and upsell, cross-sell and account-based marketing programs to grow existing relationships
Consultative marketing approach to engage with sales and channel partner community
Produce results on time and within budget
Partner relationship management
Understand decision impact on other areas of the business
Budget and performance driven experience.
What We Offer:
Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
To learn more about our benefits package, please visit at www.raquickfind.com.
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
Helping all candidates find great careers is our goal. The information you provide here is secure and confidential.
We are now directing you to the original job posting. Please apply directly for this job at the employer’s website.
#J-18808-Ljbffr
You will collaborate with marketing Centers of Excellence (CoE) to align campaigns and programs to the subregion strategy to engage new personas, acquire new buying centers, and implement cross-sell and up-sell campaigns to capture a bigger wallet share to grow revenue for RA. You will also lead demand generation strategies with partners. You will be the primary marketing contact for sales and the partners in your sub region in North America. You will report to the Director, Marketing - Americas and have a hybrid schedule working out Houston or Dallas, Texas.
Your Responsibilities:
Work with the partner ecosystem to increase strategic alignment, planning and performance of all marketing efforts to amplify reach and coverage that drives growth
Collaborate with the sales and marketing teams to drive strategy, annual plans, execution and performance.
Work with the global marketing team (CoE) to define and activate campaigns in North America
Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for ABM (1:few and scale).
Driving executive and account engagement that influences and accelerates pipeline. Two key metrics are Marketing Influenced Opportunities (MIO) and Sales qualified leads (SQL).
Track and share results with sales that use data-driven insights to implement improvements.
Integrate product marketing launches into marketing plans.
Portfolio penetration analysis to understand up-sale and cross-sale opportunities to implement campaigns that capture a bigger wallet share for each assigned strategic account
Acquire new contacts in the strategic accounts to do outbound marketing specially in new buying centers for Cyber, DX, Software and services.
Drive engagements with higher executive level for strategic accounts CXO and VPs.
Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans
Drive Marketing Influenced Opportunities (MIO) and Sales Qualified Leads (SQL)
In collaboration with global content and activation teams, implement awareness and demand journeys that drive engagement at each stage of the buyer's journey.
Implement best practices internally and with partners
Recruit, retain and motive a high-performance team.
The Essentials - You Will Have:
Bachelor's Degree
Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
The Preferred - You Might Also Have:
Bachelor's degree in marketing, business, or engineering and MBA.
5+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
Experience creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
Align tactical plans with strategies
Modern and integrated marketing experience
Experience in Channel Marketing
Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue...)
Can develop strategies for creating pipeline for new offerings and upsell, cross-sell and account-based marketing programs to grow existing relationships
Consultative marketing approach to engage with sales and channel partner community
Produce results on time and within budget
Partner relationship management
Understand decision impact on other areas of the business
Budget and performance driven experience.
What We Offer:
Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
To learn more about our benefits package, please visit at www.raquickfind.com.
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
Helping all candidates find great careers is our goal. The information you provide here is secure and confidential.
We are now directing you to the original job posting. Please apply directly for this job at the employer’s website.
#J-18808-Ljbffr