Trade Marketing Manager
Sigma, Phoenix, AZ, United States
As a manager-level position in the Trade Marketing department, the Trade Marketing Manager will develop and implement Trade Marketing initiatives for assigned area(s), aligning with company objectives, Central Category, Trade Marketing & Shopper guidelines, policies, and programs. The Trade Marketing Manager will serve as the liaison between Marketing, Innovation, Sales, and the assigned area(s).
ESSENTIAL JOB FUNCTIONS:
Design, implement, and execute channel/customer campaigns, objectives, Consumer / Category insight, Category, Trade & Shopper Strategy, methodologies, and global tools; manage brand performance; communicate, collaborate, and present information; provide recommendations based on data Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (i.e., quick profit, middle & long-term vision actions); propose criteria and calendar to product rationalization Develop, implement, and manage marketing initiatives, final marketing and advertising plan, and campaign launch; collaborate with assigned stakeholder(s) ; evaluate impact of innovation products implemented in the channel and customer; recommend strategy implementation. Forecast new products, including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products, and Promotions. Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives, and project implementation. Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; recommend shopper insights and customer information; negotiate point of sale materials. Develop, track, and control trade marketing budget; collaborate with marketing leads to develop and supervise regional trade marketing budget. Develop and coordinate plans and relationships with below-the-line (BTL) agencies; collaborate and communicate product benefits and brand value/equity; review, refine, and monitor Trade Marketing Plans Implementation; approve strategic point-of-sale plans. Ensure metrics are tracked and measured; communicate results; provide recommendations to stakeholder(s). Hires, trains, supervises, and establishes schedules, work assignments, project plans, career development, performance goals and evaluations, resolves disciplinary concerns, and/or termination of assigned personnel. Other duties as assigned MINIMUM QUALIFICATIONS:
One (1) year in a business intelligence or sales analyst role Strong verbal and written communication skills Skills in SAP sales module and mobile devices. Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information Strong attention to detail and accuracy of data entry Understanding of the total business process and procedures Strong technical, report-running, and analytical abilities Ability to troubleshoot problems Ability to work within a matrix organization. Works with multiple account managers/sales directors/departments to discuss and prioritize work initiatives
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Design, implement, and execute channel/customer campaigns, objectives, Consumer / Category insight, Category, Trade & Shopper Strategy, methodologies, and global tools; manage brand performance; communicate, collaborate, and present information; provide recommendations based on data Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (i.e., quick profit, middle & long-term vision actions); propose criteria and calendar to product rationalization Develop, implement, and manage marketing initiatives, final marketing and advertising plan, and campaign launch; collaborate with assigned stakeholder(s) ; evaluate impact of innovation products implemented in the channel and customer; recommend strategy implementation. Forecast new products, including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products, and Promotions. Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives, and project implementation. Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; recommend shopper insights and customer information; negotiate point of sale materials. Develop, track, and control trade marketing budget; collaborate with marketing leads to develop and supervise regional trade marketing budget. Develop and coordinate plans and relationships with below-the-line (BTL) agencies; collaborate and communicate product benefits and brand value/equity; review, refine, and monitor Trade Marketing Plans Implementation; approve strategic point-of-sale plans. Ensure metrics are tracked and measured; communicate results; provide recommendations to stakeholder(s). Hires, trains, supervises, and establishes schedules, work assignments, project plans, career development, performance goals and evaluations, resolves disciplinary concerns, and/or termination of assigned personnel. Other duties as assigned MINIMUM QUALIFICATIONS:
One (1) year in a business intelligence or sales analyst role Strong verbal and written communication skills Skills in SAP sales module and mobile devices. Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information Strong attention to detail and accuracy of data entry Understanding of the total business process and procedures Strong technical, report-running, and analytical abilities Ability to troubleshoot problems Ability to work within a matrix organization. Works with multiple account managers/sales directors/departments to discuss and prioritize work initiatives
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