Digital Marketing Manager (Oakland)
MidPen Housing, Oakland, CA, United States
At MidPen, we build communities that change lives. Since 1970, we have been committed to our mission: to provide safe, affordable housing of high quality to those in need; establish stability and opportunity in the lives of residents; and foster diverse communities that allow people from all ethnic, social, and economic backgrounds to live in dignity, harmony, and mutual respect.
We develop affordable housing, provide professional property management for all our communities, and coordinate robust onsite support programs that help residents thrive. We are active in 12 Northern California counties and have earned recognition as one of the nation’s leading non‑profit developers and stewards of affordable housing. Our current portfolio of more than 130 properties is home to 20,000 working families, seniors, and people with special needs. We take pride in delivering affordable housing solutions, and we invite you to join us on a journey toward social, economic, and racial equity.
MidPen is, once again, proud to be certified as an official Great Place to Work® in 2025.
Location: East Bay Office
Digital Marketing Manager
The Digital Marketing Manager will be responsible for planning, executing, and managing digital marketing content and strategies to engage users and create an interactive relationship between external as well as internal clients and the company. The successful candidate will be an essential member of the marketing team who will focus on promoting MidPen’s messages across all digital channels.
Responsibilities
Creates and manages high‑quality, on‑brand content across all major social platforms
Oversees daily operations of MidPen’s social channels and maintains a consistent publishing schedule
Engages audiences and strengthens online presence through active community interaction
Develops strategies to grow brand visibility, followers, and engagement across existing and emerging platforms
Produces digital campaigns and multimedia content, including written, photo, and video assets
Updates and maintains the corporate WordPress website as needed
Analyzes performance data to refine social, content marketing, SEO, and advertising strategies
Works collaboratively with key team members, departments, clients, and vendors; manages up and down the organization as needed to advance marketing goals
Partners on and supports the planning and production of MidPen corporate and employee events
Qualifications To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the education, knowledge, skill, and/or ability required.
Knowledge, Skills, and Abilities
Ability to travel between properties and to events as needed
Strong knowledge and application of multi‑media platforms
Ability to explain complex social media data in an understandable way
Excellent verbal and written communication skills
Must possess a valid California Driver’s License, proof of current auto insurance, and reliable transportation
Commitment to the Mission and Values of MidPen Services and MidPen Housing
Physical Requirements
Constantly perform desk‑based computer tasks. Frequently sitting
Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, grasp forcefully, use a telephone, sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 15 pounds
Rarely twist/bend/stoop/squat, kneel/crawl
Education and Experience
Bachelor’s Degree in Marketing, Communications, or related fields and a minimum of 3 years relevant experience, or an equivalent combination of education and experience
Pay Range $104,800 - $117,900 Annual Salary (Pay based on applicable experience and qualifications)
Benefits
Dental, Vision, Life & Disability Insurance
403(b) Retirement Investment
Employee Education Reimbursement Program
FSA for Childcare, Medical, and Commuter Benefits
EAP Program
Pet Insurance
Paid Time Off
Company Holidays
Wellness Days
EQUAL OPPORTUNITY EMPLOYER MidPen Housing Corp. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We are committed to providing an inclusive and accessible hiring process. If you need a reasonable accommodation for any part of the application or interview process, please notify your recruiter. Consistent with its obligations under the law, MidPen Housing Corp. will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
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We develop affordable housing, provide professional property management for all our communities, and coordinate robust onsite support programs that help residents thrive. We are active in 12 Northern California counties and have earned recognition as one of the nation’s leading non‑profit developers and stewards of affordable housing. Our current portfolio of more than 130 properties is home to 20,000 working families, seniors, and people with special needs. We take pride in delivering affordable housing solutions, and we invite you to join us on a journey toward social, economic, and racial equity.
MidPen is, once again, proud to be certified as an official Great Place to Work® in 2025.
Location: East Bay Office
Digital Marketing Manager
The Digital Marketing Manager will be responsible for planning, executing, and managing digital marketing content and strategies to engage users and create an interactive relationship between external as well as internal clients and the company. The successful candidate will be an essential member of the marketing team who will focus on promoting MidPen’s messages across all digital channels.
Responsibilities
Creates and manages high‑quality, on‑brand content across all major social platforms
Oversees daily operations of MidPen’s social channels and maintains a consistent publishing schedule
Engages audiences and strengthens online presence through active community interaction
Develops strategies to grow brand visibility, followers, and engagement across existing and emerging platforms
Produces digital campaigns and multimedia content, including written, photo, and video assets
Updates and maintains the corporate WordPress website as needed
Analyzes performance data to refine social, content marketing, SEO, and advertising strategies
Works collaboratively with key team members, departments, clients, and vendors; manages up and down the organization as needed to advance marketing goals
Partners on and supports the planning and production of MidPen corporate and employee events
Qualifications To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the education, knowledge, skill, and/or ability required.
Knowledge, Skills, and Abilities
Ability to travel between properties and to events as needed
Strong knowledge and application of multi‑media platforms
Ability to explain complex social media data in an understandable way
Excellent verbal and written communication skills
Must possess a valid California Driver’s License, proof of current auto insurance, and reliable transportation
Commitment to the Mission and Values of MidPen Services and MidPen Housing
Physical Requirements
Constantly perform desk‑based computer tasks. Frequently sitting
Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, grasp forcefully, use a telephone, sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 15 pounds
Rarely twist/bend/stoop/squat, kneel/crawl
Education and Experience
Bachelor’s Degree in Marketing, Communications, or related fields and a minimum of 3 years relevant experience, or an equivalent combination of education and experience
Pay Range $104,800 - $117,900 Annual Salary (Pay based on applicable experience and qualifications)
Benefits
Dental, Vision, Life & Disability Insurance
403(b) Retirement Investment
Employee Education Reimbursement Program
FSA for Childcare, Medical, and Commuter Benefits
EAP Program
Pet Insurance
Paid Time Off
Company Holidays
Wellness Days
EQUAL OPPORTUNITY EMPLOYER MidPen Housing Corp. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We are committed to providing an inclusive and accessible hiring process. If you need a reasonable accommodation for any part of the application or interview process, please notify your recruiter. Consistent with its obligations under the law, MidPen Housing Corp. will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
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