Senior Digital Strategist
Chatter Buzz, Orlando, FL, United States
The Senior Digital Strategist oversees client strategy, campaign direction, funnel architecture, positioning, and performance across all service lines (SEO, PPC, CRO, Funnels, Content, Web, CRM, Email, Social, Demand Gen, Outreach, etc.).
They act as the fractional strategist for select high-value accounts while ensuring the entire agency delivers unified, measurable, revenue-driven marketing strategies.
This role bridges creative + messaging direction, marketing leadership, strategic planning, revenue operations, client communication, internal team alignment, and reporting & attribution.
Strategic Leadership & Client Direction
Own the marketing strategy for high-value clients
Create 90-day, 6-month, and 12-month strategic roadmaps
Build marketing plan, budget, KPIs, OKRs, and revenue forecasts
Guide the creation of multi-channel strategies (SEO, PPC, Social, Web, Email, etc.)
Lead quarterly business reviews (QBRs) and executive-level presentations
Implement attribution, dashboards, and reporting
Ensure all strategies tie directly to revenue growth, leads, and ROI
Lead the SEO, PPC, Content, Web, and CRO teams in unified execution
Ensure account managers stay aligned with strategy
Review and approve all major campaign plans before they go live
Oversee creative direction and messaging frameworks
Mentor internal specialists on how to think strategically
Provide escalation support for client challenges or performance dips
Funnel & Conversion Optimization
Oversee landing page strategies, CRO testing, and performance
Build funnel architectures (TOFU/MOFU/BOFU)
Plan ClickFunnels funnel strategies and page flows
Partner with the CRO/UX team for conversion improvements
Create narrative, messaging hierarchy, and CTA frameworks
High-Level Client Communication
Act as strategic advisor to CEOs, founders, and executive teams
Run monthly and quarterly strategy calls
Provide proactive communication, insights, and recommendations
Ensure clients feel guided, supported, and understood
Performance, Analytics & Reporting
Own client KPIs: leads, ROAS, CAC, CPL, pipeline, conversions
Analyze data from Google Ads, GA4, Meta, HubSpot, GHL, CRM systems
Translate performance into insights and recommendations
Ensure clean tracking, attribution, UTMs, and dashboards
Identify early warning signs and course-correct proactively
Internal Innovation & Agency Growth
Improve the agency’s strategy frameworks and processes
Lead new service development and go-to-market execution
Standardize strategy templates, analyses, and SOPs
Keep the team ahead of marketing trends (AI, data, LLMs, PMAX, etc.)
Support Sales Team on big pitches and strategic opportunities
Client Load & Time Allocation
Manages 3–6 high-value Fractional CMO clients and oversees strategy for 8–10 mid-tier retainers
Total strategic oversight: 12–15 accounts maximum
Qualifications & Experience
10+ years of senior-level marketing strategy experience
Proven experience acting as a Fractional CMO or Head of Marketing
Deep expertise across SEO, Paid Media, CRO, Content, Web, and Analytics
Strong understanding of attribution, analytics platforms, and CRM systems
Executive presence with the ability to advise CEOs and leadership teams
Experience in agency environments strongly preferred
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They act as the fractional strategist for select high-value accounts while ensuring the entire agency delivers unified, measurable, revenue-driven marketing strategies.
This role bridges creative + messaging direction, marketing leadership, strategic planning, revenue operations, client communication, internal team alignment, and reporting & attribution.
Strategic Leadership & Client Direction
Own the marketing strategy for high-value clients
Create 90-day, 6-month, and 12-month strategic roadmaps
Build marketing plan, budget, KPIs, OKRs, and revenue forecasts
Guide the creation of multi-channel strategies (SEO, PPC, Social, Web, Email, etc.)
Lead quarterly business reviews (QBRs) and executive-level presentations
Implement attribution, dashboards, and reporting
Ensure all strategies tie directly to revenue growth, leads, and ROI
Lead the SEO, PPC, Content, Web, and CRO teams in unified execution
Ensure account managers stay aligned with strategy
Review and approve all major campaign plans before they go live
Oversee creative direction and messaging frameworks
Mentor internal specialists on how to think strategically
Provide escalation support for client challenges or performance dips
Funnel & Conversion Optimization
Oversee landing page strategies, CRO testing, and performance
Build funnel architectures (TOFU/MOFU/BOFU)
Plan ClickFunnels funnel strategies and page flows
Partner with the CRO/UX team for conversion improvements
Create narrative, messaging hierarchy, and CTA frameworks
High-Level Client Communication
Act as strategic advisor to CEOs, founders, and executive teams
Run monthly and quarterly strategy calls
Provide proactive communication, insights, and recommendations
Ensure clients feel guided, supported, and understood
Performance, Analytics & Reporting
Own client KPIs: leads, ROAS, CAC, CPL, pipeline, conversions
Analyze data from Google Ads, GA4, Meta, HubSpot, GHL, CRM systems
Translate performance into insights and recommendations
Ensure clean tracking, attribution, UTMs, and dashboards
Identify early warning signs and course-correct proactively
Internal Innovation & Agency Growth
Improve the agency’s strategy frameworks and processes
Lead new service development and go-to-market execution
Standardize strategy templates, analyses, and SOPs
Keep the team ahead of marketing trends (AI, data, LLMs, PMAX, etc.)
Support Sales Team on big pitches and strategic opportunities
Client Load & Time Allocation
Manages 3–6 high-value Fractional CMO clients and oversees strategy for 8–10 mid-tier retainers
Total strategic oversight: 12–15 accounts maximum
Qualifications & Experience
10+ years of senior-level marketing strategy experience
Proven experience acting as a Fractional CMO or Head of Marketing
Deep expertise across SEO, Paid Media, CRO, Content, Web, and Analytics
Strong understanding of attribution, analytics platforms, and CRM systems
Executive presence with the ability to advise CEOs and leadership teams
Experience in agency environments strongly preferred
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