Digital Marketing Specialist
McDaniels Marketing, Pekin, IL, United States
POSITION SUMMARY
The Digital Marketing Specialist is a key player in the McD Digital team – developing and managing pay‑per‑click advertising programs, researching keywords, optimizing landing pages, developing PPC ads, preparing proposals, reports and more. Selected hire will coordinate and help manage client PPC campaigns to ensure goals are being met. This position also coordinates client services responsible for maintaining a PPC campaign’s tasks, creative development and performance reporting, keeping in communication with clients and keeping the team and Marketing Strategist informed of progress. Continuous learning is vital to this position's success and our company's reputation, as this is an ever‑changing industry. The Digital Marketing Specialist must research the most effective tools and resources to ensure we offer our clients the best services.
Principal Responsibilities The responsibilities and duties of this position include but are not limited to:
Paid Search, Display and Social Work with Account Managers (AM) to develop, manage and optimize the performance of the paid digital marketing accounts for Google, Facebook and other platforms. The DMS will proactively identify, promote and test additional third‑party advertising platforms as needed. Other activities include analysis of account performance against goals, determining appropriate PPC ad copy, keyword match types, and landing pages to test for CTR and conversion rate improvements. The DMS will also work with staff to help mentor and advise on paid search best practices.
Website & Landing Page Building & Conversion Optimization Collaborate with the McD Digital team to design, develop, implement and manage landing pages, including web updates and maintenance. This person will also assist our website project manager during website builds, as needed.
Web Analytics The DMS will utilize Google Analytics to analyze and report on the performance of our digital marketing programs. DMS will be responsible for setup, implementation, and management. Knowledge of features such as advanced segments, goal tracking, bounce rates, and exit pages will be used to provide feedback and recommendations to improve performance. Additionally, the DMS will leverage AdWords data – day parts, keyword positions, etc., to optimize and tune the page Search accounts they manage.
Required Skills and Attributes
Bachelor’s degree in marketing or a related field
2 or more years of experience executing, actively managing, and reporting on PPC campaigns on platforms such as Google, Meta, TikTok, etc. is preferred, but not required
Experience with web analytics
Google AdWords Certification (a big plus)
Knowledge of web usability, user experience, information architecture, and conversion optimization is preferred
Highly skilled at organic and paid social media
Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors
Proficient with PPC & SEO management, reporting, and analytical tools
Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
Excellent organizational and project management skills and the ability to work under pressure with tight timelines
Ability to create buy-in from multiple constituents in a collaborative, cross‑functional environment
Compensation and Benefits
Competitive Salary or Hourly Pay w/ Flex Time
Part time or full time
Full Time Benefits
Quarterly Performance Bonuses
Year-End and Holiday Bonuses
401K and Profit-Sharing Program
United Healthcare Plan Coverage
Group Dental available
Pet Insurance (at group rates)
Paid Time Off
Holiday Pay
Group outings and events
Continuing education
Fun travel opportunities
*Eligibility requirements apply. See employee handbook.
Pekin, IL (Office Location)
4 days in office; 1 day remote
Reports to: Media & PR Director
#J-18808-Ljbffr
Principal Responsibilities The responsibilities and duties of this position include but are not limited to:
Paid Search, Display and Social Work with Account Managers (AM) to develop, manage and optimize the performance of the paid digital marketing accounts for Google, Facebook and other platforms. The DMS will proactively identify, promote and test additional third‑party advertising platforms as needed. Other activities include analysis of account performance against goals, determining appropriate PPC ad copy, keyword match types, and landing pages to test for CTR and conversion rate improvements. The DMS will also work with staff to help mentor and advise on paid search best practices.
Website & Landing Page Building & Conversion Optimization Collaborate with the McD Digital team to design, develop, implement and manage landing pages, including web updates and maintenance. This person will also assist our website project manager during website builds, as needed.
Web Analytics The DMS will utilize Google Analytics to analyze and report on the performance of our digital marketing programs. DMS will be responsible for setup, implementation, and management. Knowledge of features such as advanced segments, goal tracking, bounce rates, and exit pages will be used to provide feedback and recommendations to improve performance. Additionally, the DMS will leverage AdWords data – day parts, keyword positions, etc., to optimize and tune the page Search accounts they manage.
Required Skills and Attributes
Bachelor’s degree in marketing or a related field
2 or more years of experience executing, actively managing, and reporting on PPC campaigns on platforms such as Google, Meta, TikTok, etc. is preferred, but not required
Experience with web analytics
Google AdWords Certification (a big plus)
Knowledge of web usability, user experience, information architecture, and conversion optimization is preferred
Highly skilled at organic and paid social media
Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors
Proficient with PPC & SEO management, reporting, and analytical tools
Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
Excellent organizational and project management skills and the ability to work under pressure with tight timelines
Ability to create buy-in from multiple constituents in a collaborative, cross‑functional environment
Compensation and Benefits
Competitive Salary or Hourly Pay w/ Flex Time
Part time or full time
Full Time Benefits
Quarterly Performance Bonuses
Year-End and Holiday Bonuses
401K and Profit-Sharing Program
United Healthcare Plan Coverage
Group Dental available
Pet Insurance (at group rates)
Paid Time Off
Holiday Pay
Group outings and events
Continuing education
Fun travel opportunities
*Eligibility requirements apply. See employee handbook.
Pekin, IL (Office Location)
4 days in office; 1 day remote
Reports to: Media & PR Director
#J-18808-Ljbffr