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Communications Specialist

Arizona State University, Phoenix, AZ, United States


Job Profile Creative Services Specialist 2

Job Family Creative Services

Time Type Full time

Max Pay – Depends On Experience $67,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date. Minimum Qualifications Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary Responsible for advancing the university's public image and reputation through routine media engagement and outreach activities to actively engage with media outlets, secure impactful coverage, and promote the university's stories, achievements, and expertise.

Job Description In collaboration with ASU FIDM leadership, faculty and staff, the Communications Specialist will develop and implement the school’s communications strategies, programs, content and materials for a variety of projects that effectively market and disseminate information, and promotes the college's activities to internal and external constituents including faculty, staff, students, prospective students, alumni, donors, and the community. Reports to the Program Manager. Initiatives under the Communications Specialist’s purview include management of the ASU FIDM social media channels, including the development and deployment of social media strategies and the curation of content for social media and website use, the monitoring and reporting of social media and website analytics, and assistance with miscellaneous needs related to the capture of audio/video/photo content; written communications efforts.

Position Salary Range

$54,600 - $67,000; depending on experience.

Essential Duties

Plans, develops, and produces creative, high-quality and cost effective communications for college audiences (e.g., faculty, staff, students, donors, prospective students, and the general public) using multiple media and tools (e.g., print, events, press releases, advertisements, Web, displays, and merchandise).

Advises the Director and other decision makers on effective marketing communications and public relations matters.

Participates in strategic communications planning for school projects and initiatives.

Serves as the Project Manager, writer, and editor for alumni and internal college newsletters, brochures, mailers, advertising e-newsletters, web content, and press releases and annual reports.

Supports the communication needs of the school’s departments and programs; especially as they relate to development, recruitment, and student services activities (including consulting and/or production of communication tools).

Interfaces with and conducts regular interviews with faculty, alumni, key stakeholders, project leads/managers, and team members in order to develop stories for publication and market content.

Develops and implements guidelines for the use of the school’s website, advertising, public digital and print communications.

Oversees content for the website; ensures timeliness of all information, and coordinates content updates with the HIDA and ASU FIDM departments, programs, and other units.

Works with internal and external vendors and suppliers to coordinate media placement, printing of various types of materials, and direct the development, content, and design of communication for the College's website and programs.

Develops and executes social media strategies, including maintenance of social media and website content calendar, research of trends and innovations in digital marketing, and management of interns and student workers for content creation.

Attends events to conduct real-time social media promotion.

Analyzes social media and Web analytics, and helps generate performance reports.

Engages with marketing and communications representatives across ASU academic and business units to source content.

Maintains and adheres to the ASU FIDM brand voice and tone.

Leads the capture video/audio/photographic content as needed (personally or w/ a vendor).

Helps facilitate transcription and storage of digital assets as needed.

Desired Qualifications

Knowledge of marketing practices and principles (including digital).

Knowledge of internet-based social networking formats, audiences, and usage standards.

Knowledge of media placement and graphics design concepts.

Demonstrated knowledge of online platforms including, but not limited to, Facebook, Twitter, Instagram and LinkedIn.

Demonstrated knowledge of Meta Business Suite and Salesforce.

Skill in writing and editing for interactive media.

Skill in strategic communication planning.

Skill in principles, concepts, and practices of project management.

Skill in best practices of communication and marketing methods and techniques.

Skill in communication assessment, editing, research, and summary.

Skill in written and verbal communication, and oral/written/media presentation.

Skill in planning communication resources and media technology.

Skill in design and creative communication styles.

Skill in leadership, collaboration, and teambuilding.

Skill in establishing and maintaining effective relationships with faculty, staff, teams, and community members.

Ability to work with a variety of constituents.

Ability to work collaboratively with internal and external committees, faculty, staff, and community members.

Ability to work effectively in an environment subject to stringent deadlines.

Working Environment

This position is located on the ASU Downtown Phoenix Fusion on First campus.

Schedule, Monday through Friday with occasional after-hours events.

Activities are performed in an environmentally-controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse.

Regular use of standard office equipment including, but not limited to computer workstation/laptop (keyboard, monitor, mouse), printer, fax, copier, and telephone.

Driving Requirement Driving is not required for this position.

Location Off-Campus: Phoenix

Funding No Federal Funding

Instructions To Apply Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on. https://www.myworkday.com/asu/d/inst/1$9925/9925$19253.htmld

To be considered, your application must include all of the following attachments:

Cover letter

Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name. Please ensure your resume includes all employment information in month and year format, e.g., 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Equal Employment Opportunity All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

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