Digital Merchandising & Marketing Coordinator (Hybrid)
Lacoste, New York, NY, United States
Summary
At the crossroads of fashion and sport, Lacoste creates andliberates movement. Both universal and timeless, the brand transcends culturesand generations, elevating the crocodile as a rally sign.
An iconic French brand present in nearly 100 countries,Lacoste stand out for its unique know-how in each of its areas of expertise,from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guidesall of its actions and its social and environmental commitments.
Working at Lacoste is belonging to a community of 8,500employees on the move to build the future. Committed to making equalopportunities a reality and to revealing potential, the company brings togethertalents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionatepeople within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and theKooples (http://mf-brands.com/).
Job Description
We are seeking a highly organized and detail-orientedDigital Coordinator to join our North America Digital team. This hybrid rolesupports both digital marketing (Email, SMS, App, CRM) and digitalmerchandising (product go live, catalog management, site QA), ensuring aseamless and compelling customer experience across our ecommerce channels inthe US and Canada.
This is an excellent opportunity for someone early in theirdigital career who wants hands-on exposure to multiple functions—marketing,merchandising, analytics, and site operations. You’ll collaborate closely withcross functional partners to launch products on time, execute marketingcampaigns, and support seasonal business objectives.
Key Responsibilities
Digital Merchandising
Manage end-to-end product go-live using Salesforce CommerceCloud, ERP, and PIM systems, including product copy, imagery, categorization,and attribution. Track and communicate weekly go live status to ensure timelylaunches across US and Canada. Conduct daily site QA to validate product accuracy,attribution, navigation, and sort/filter functionality. Maintain and curate product categories, support onsitestorytelling, and identify opportunities based on seasonal assortments andcompetitive insights. Conduct weekly competitive analysis for digitalmerchandising trends and opportunities.
CRM Marketing
Assist with building, scheduling, and deploying email, SMSand app campaigns, including promotional and automated messages. Coordinate with creative teams to ensure content aligns withbrand guidelines and campaign goals. Provide product links and merchandising support for email,SMS and app campaigns.
Reporting & Analytics
Track and report on email, SMS, and app performance (CTR,conversions, etc.). Support product and merchandising reporting as needed.
Requirements/Qualifications
1–2 years of experience in ecommerce, digital marketing,merchandising, or a related field; fashion industry experience is a plus.
Technical Skills
Experience with ecommerce platforms (Salesforce CommerceCloud, Shopify), ERP, and PIM systems (training provided) Proficiency in Microsoft Excel (VLOOKUPs, pivot tables) is aplus. Familiarity with email/SMS platforms (training provided). Basic understanding of analytics tools such as GoogleAnalytics or Looker.
Soft Skills
Strong attention to detail and exceptional organizationalskills. Clear written and verbal communication. Ability to thrive in a fast-paced, collaborativeenvironment. Strong problem-solving skills and a proactive, curiousmindset. Comfort working with data and learning new systems.
Core Values And Traits
Play as One Team:
Showing respect towards everyone Commitment for the team’s work and decisions
Play With Elegance
Striving for excellence Treating others with fair play and humility
Play By Daring
Having the courage to speak up, experiment and take initiative To explore new opportunities
Play With Tenacity
Constantly seek continuous improvement Learning from our failures
________________________________________
This job description is not intended to beexhaustive. They can be changed orally or in writing at any time bythe discretion of management. We as Lacoste associates must alwaysensure that all functions of our position are represented with our core valuesbeing: Accountable, Collaborative, Caring and Audacious.
________________________________________ #J-18808-Ljbffr
At the crossroads of fashion and sport, Lacoste creates andliberates movement. Both universal and timeless, the brand transcends culturesand generations, elevating the crocodile as a rally sign.
An iconic French brand present in nearly 100 countries,Lacoste stand out for its unique know-how in each of its areas of expertise,from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guidesall of its actions and its social and environmental commitments.
Working at Lacoste is belonging to a community of 8,500employees on the move to build the future. Committed to making equalopportunities a reality and to revealing potential, the company brings togethertalents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionatepeople within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and theKooples (http://mf-brands.com/).
Job Description
We are seeking a highly organized and detail-orientedDigital Coordinator to join our North America Digital team. This hybrid rolesupports both digital marketing (Email, SMS, App, CRM) and digitalmerchandising (product go live, catalog management, site QA), ensuring aseamless and compelling customer experience across our ecommerce channels inthe US and Canada.
This is an excellent opportunity for someone early in theirdigital career who wants hands-on exposure to multiple functions—marketing,merchandising, analytics, and site operations. You’ll collaborate closely withcross functional partners to launch products on time, execute marketingcampaigns, and support seasonal business objectives.
Key Responsibilities
Digital Merchandising
Manage end-to-end product go-live using Salesforce CommerceCloud, ERP, and PIM systems, including product copy, imagery, categorization,and attribution. Track and communicate weekly go live status to ensure timelylaunches across US and Canada. Conduct daily site QA to validate product accuracy,attribution, navigation, and sort/filter functionality. Maintain and curate product categories, support onsitestorytelling, and identify opportunities based on seasonal assortments andcompetitive insights. Conduct weekly competitive analysis for digitalmerchandising trends and opportunities.
CRM Marketing
Assist with building, scheduling, and deploying email, SMSand app campaigns, including promotional and automated messages. Coordinate with creative teams to ensure content aligns withbrand guidelines and campaign goals. Provide product links and merchandising support for email,SMS and app campaigns.
Reporting & Analytics
Track and report on email, SMS, and app performance (CTR,conversions, etc.). Support product and merchandising reporting as needed.
Requirements/Qualifications
1–2 years of experience in ecommerce, digital marketing,merchandising, or a related field; fashion industry experience is a plus.
Technical Skills
Experience with ecommerce platforms (Salesforce CommerceCloud, Shopify), ERP, and PIM systems (training provided) Proficiency in Microsoft Excel (VLOOKUPs, pivot tables) is aplus. Familiarity with email/SMS platforms (training provided). Basic understanding of analytics tools such as GoogleAnalytics or Looker.
Soft Skills
Strong attention to detail and exceptional organizationalskills. Clear written and verbal communication. Ability to thrive in a fast-paced, collaborativeenvironment. Strong problem-solving skills and a proactive, curiousmindset. Comfort working with data and learning new systems.
Core Values And Traits
Play as One Team:
Showing respect towards everyone Commitment for the team’s work and decisions
Play With Elegance
Striving for excellence Treating others with fair play and humility
Play By Daring
Having the courage to speak up, experiment and take initiative To explore new opportunities
Play With Tenacity
Constantly seek continuous improvement Learning from our failures
________________________________________
This job description is not intended to beexhaustive. They can be changed orally or in writing at any time bythe discretion of management. We as Lacoste associates must alwaysensure that all functions of our position are represented with our core valuesbeing: Accountable, Collaborative, Caring and Audacious.
________________________________________ #J-18808-Ljbffr