Marketing & Digital Content Specialist
Sunrise Management & Consulting, Latham, NY, United States
Key Responsibilities:
Social Media Management
Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
Track engagement metrics and help optimize content performance.
Online Listings & Digital Presence
Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
Ensure listings are accurate, current, and aligned with property marketing goals.
Assist with updating website content and online profiles as needed.
Online Reputation Management
Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
Track trends in feedback to help identify opportunities for improvement.
Content Creation & Marketing Support
Assist with creating engaging marketing materials, announcements, and digital content.
Develop graphics and promotional materials using tools such as Canva or similar platforms.
Help coordinate marketing campaigns, announcements, and product updates.
Support brand consistency across all digital channels.
Events & Industry Engagement
Assist in planning and coordinating resident events at apartment communities.
Help coordinate logistics and promotional materials for industry trade shows and conferences.
Support event communications and promotional outreach.
Reporting & Analytics
Track performance metrics such as engagement, social media reach, lead volume, and listing effectiveness
Prepare monthly marketing reports with insights and improvement recommendations
General Marketing Coordination
Support overall marketing initiatives across both organizations.
Help manage marketing calendars and campaign schedules.
Assist leadership teams with marketing-related administrative and coordination tasks
Compensation & Benefits
Salary: $26 - $32 per hour
401(k) with Match
Medical, Dental, Vision Insurance
Paid Time Off
Paid Company Holidays
Referral Program
Requirements Qualifications:
3–5+ years of experience in marketing, social media management, communications, or a related field.
Demonstrated experience managing multiple social media accounts or brands simultaneously.
Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools.
Experience coordinating marketing campaigns, events, or promotional initiatives.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Experience working with digital marketing analytics and engagement metrics to inform content strategy.
Comfortable working in a collaborative environment supporting multiple business units or brands.
Preferred Qualifications:
Bachelor's in Marketing, Communications, Digital Media or similar fields
Experience in real estate, property management, hospitality, or PropTech.
Experience supporting trade shows, conferences, or industry events.
Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus
Physical Requirements:
Prolonged periods of sitting and working at a computer, including viewing multiple screens and typing for extended periods
Ability to communicate effectively via phone, video conferencing, and in person
Occasional standing, walking, and moving between work areas or office locations
Ability to lift and carry light materials (up to 15–25 pounds), such as marketing materials, event supplies, or equipment
Visual ability to read and analyze digital content, including detailed text and graphics
Manual dexterity to operate a computer, camera equipment, and other standard office or content creation tools
Ability to travel occasionally for events, meetings, or on-site content creation
Ability to set up and break down light event or promotional materials
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment based on race, color, religion, sex (including pregnancy, gender identity, or sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws.
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Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
Track engagement metrics and help optimize content performance.
Online Listings & Digital Presence
Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
Ensure listings are accurate, current, and aligned with property marketing goals.
Assist with updating website content and online profiles as needed.
Online Reputation Management
Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
Track trends in feedback to help identify opportunities for improvement.
Content Creation & Marketing Support
Assist with creating engaging marketing materials, announcements, and digital content.
Develop graphics and promotional materials using tools such as Canva or similar platforms.
Help coordinate marketing campaigns, announcements, and product updates.
Support brand consistency across all digital channels.
Events & Industry Engagement
Assist in planning and coordinating resident events at apartment communities.
Help coordinate logistics and promotional materials for industry trade shows and conferences.
Support event communications and promotional outreach.
Reporting & Analytics
Track performance metrics such as engagement, social media reach, lead volume, and listing effectiveness
Prepare monthly marketing reports with insights and improvement recommendations
General Marketing Coordination
Support overall marketing initiatives across both organizations.
Help manage marketing calendars and campaign schedules.
Assist leadership teams with marketing-related administrative and coordination tasks
Compensation & Benefits
Salary: $26 - $32 per hour
401(k) with Match
Medical, Dental, Vision Insurance
Paid Time Off
Paid Company Holidays
Referral Program
Requirements Qualifications:
3–5+ years of experience in marketing, social media management, communications, or a related field.
Demonstrated experience managing multiple social media accounts or brands simultaneously.
Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools.
Experience coordinating marketing campaigns, events, or promotional initiatives.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Experience working with digital marketing analytics and engagement metrics to inform content strategy.
Comfortable working in a collaborative environment supporting multiple business units or brands.
Preferred Qualifications:
Bachelor's in Marketing, Communications, Digital Media or similar fields
Experience in real estate, property management, hospitality, or PropTech.
Experience supporting trade shows, conferences, or industry events.
Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus
Physical Requirements:
Prolonged periods of sitting and working at a computer, including viewing multiple screens and typing for extended periods
Ability to communicate effectively via phone, video conferencing, and in person
Occasional standing, walking, and moving between work areas or office locations
Ability to lift and carry light materials (up to 15–25 pounds), such as marketing materials, event supplies, or equipment
Visual ability to read and analyze digital content, including detailed text and graphics
Manual dexterity to operate a computer, camera equipment, and other standard office or content creation tools
Ability to travel occasionally for events, meetings, or on-site content creation
Ability to set up and break down light event or promotional materials
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment based on race, color, religion, sex (including pregnancy, gender identity, or sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws.
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