Marketing Coordinator
Insight Global, Atlanta, GA, United States
Job Description
The Marketing Coordinator will own and elevate digital presence, expand social media engagement, and drive Salesforce and Mailchimp-powered email marketing initiatives. This person is responsible for the creative design of digital and print communications including email blasts, brochures, sales materials, and campaign collateral. Ideal for a hands‑on marketer who thrives in a fast‑paced environment, this position blends content creation, campaign execution, project coordination, and cross‑functional collaboration. You’ll work closely with leadership, sales, and sales operations to ensure cohesive messaging and aligned campaign timing.
Key Responsibilities Campaign Management
Plan and execute marketing campaigns across email, paid search, social media, and other digital platforms.
Manage and execute email marketing campaigns through Mailchimp and Salesforce platforms, including audience segmentation, content creation, design coordination, and performance tracking.
Coordinate campaign timelines, messaging, and deliverables across internal teams.
Content Creation & Brand Communications
Develop written and visual marketing content including website updates, blogs, social media posts, brochures, print collateral, and sales materials.
Graphic design for marketing efforts including social media, email campaigns, print campaigns, website redesign, and other internal sales and recruiting / new talent acquisition.
Support digital and print marketing communications for lead generation initiatives.
Maintain consistent brand messaging across all marketing channels.
Social Media & Digital Presence
Manage and grow social media presence across key platforms.
Develop engaging content strategies to increase visibility, engagement, and brand awareness.
SEO & Digital Tools
Optimize website content for search engines and improve digital discoverability.
Manage content updates through CMS platforms (such as WordPress).
Support marketing initiatives using CRM systems and digital marketing tools.
Data Analysis & Reporting
Track campaign performance using analytics tools such as Google Analytics.
Monitor engagement, traffic, and campaign metrics to evaluate performance and ROI.
Provide insights and recommendations to improve campaign effectiveness.
Collaboration & Project Coordination
Work cross‑functionally with sales, leadership, product, and creative teams to align marketing strategies with business goals.
Support marketing and client events through planning and coordination.
Manage multiple projects simultaneously while maintaining strong organization and attention to detail.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
2+ years experience in digital marketing as a coordinator, assistant, or similar role
Bachelor’s degree in Marketing
Experience with marketing analytics tools such as Google Analytics, Google Ads, SEO tools, and CRM systems
Hands on experience with CMS platforms
Experience with social media management tools and email marketing platforms
Proficiency with spreadsheets and marketing design tools such as Canva and Adobe suite.
Familiarity with WordPress
Campaign management utilizing Mailchimp and Salesforce
Graphic design background
Experience supporting a B2B sales organization
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Key Responsibilities Campaign Management
Plan and execute marketing campaigns across email, paid search, social media, and other digital platforms.
Manage and execute email marketing campaigns through Mailchimp and Salesforce platforms, including audience segmentation, content creation, design coordination, and performance tracking.
Coordinate campaign timelines, messaging, and deliverables across internal teams.
Content Creation & Brand Communications
Develop written and visual marketing content including website updates, blogs, social media posts, brochures, print collateral, and sales materials.
Graphic design for marketing efforts including social media, email campaigns, print campaigns, website redesign, and other internal sales and recruiting / new talent acquisition.
Support digital and print marketing communications for lead generation initiatives.
Maintain consistent brand messaging across all marketing channels.
Social Media & Digital Presence
Manage and grow social media presence across key platforms.
Develop engaging content strategies to increase visibility, engagement, and brand awareness.
SEO & Digital Tools
Optimize website content for search engines and improve digital discoverability.
Manage content updates through CMS platforms (such as WordPress).
Support marketing initiatives using CRM systems and digital marketing tools.
Data Analysis & Reporting
Track campaign performance using analytics tools such as Google Analytics.
Monitor engagement, traffic, and campaign metrics to evaluate performance and ROI.
Provide insights and recommendations to improve campaign effectiveness.
Collaboration & Project Coordination
Work cross‑functionally with sales, leadership, product, and creative teams to align marketing strategies with business goals.
Support marketing and client events through planning and coordination.
Manage multiple projects simultaneously while maintaining strong organization and attention to detail.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
2+ years experience in digital marketing as a coordinator, assistant, or similar role
Bachelor’s degree in Marketing
Experience with marketing analytics tools such as Google Analytics, Google Ads, SEO tools, and CRM systems
Hands on experience with CMS platforms
Experience with social media management tools and email marketing platforms
Proficiency with spreadsheets and marketing design tools such as Canva and Adobe suite.
Familiarity with WordPress
Campaign management utilizing Mailchimp and Salesforce
Graphic design background
Experience supporting a B2B sales organization
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