Sr. Lead, Marketing + Activations Americas
UA, Baltimore, MD, United States
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company’s values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the
Internal Career Site Here.
Purpose of Role Sr. Lead, Brand Marketing — Basketball The Sr Lead, Brand Marketing – Basketball is responsible for protecting and managing the UA brand in the basketball space around the world. More specifically this role will function as the basketball category lead for the brand consumer journey, campaign development and all brand related GTM activities. The Sr. Lead will command a full understanding of the Basketball Focused Performer Consumer and drive appropriate category positioning and marketing strategies globally to engage this individual. An understanding of the global/regional basketball marketplace and business dynamics will be important. The use of insights, data and learnings to inform decisions is critical. This position will manage the asset creation process, as well as work cross-functionally with key category and regional stakeholders. This position requires a strategic, curious and action-oriented thinker who has a passion for tactical marketing execution and detailed brief writing. Driving Revenue and hitting established marketing and business KPI’s (ex. awareness, considerations, conversion) are fundamental goals of the role.
Sr. Lead, Brand Marketing and Innovation The Sr. Lead, Brand Marketing and Innovation works in partnership with the Director of Brand Marketing & Innovation to craft and manage the direction of the Under Armour Brand globally. More specifically this role will play a key role in crafting the brand consumer journey, brand campaign development and all brand related GTM activities. The Lead will process a strategic understanding of marketing and be familiar with the process of turning research and insights into compelling strategy and briefing documents. The Lead will also support the execution of key brand campaigns, working collaboratively with other members of the X-functional marketing team to create seamless consumer experiences of our brand. This position requires a curious and action-oriented thinker, whose can manage through ambiguity and help produce strong communications that help grow brand awareness and consideration in our global key markets.
Sr. Lead, Category Marketing The Sr. Lead, Category Marketing is responsible for category marketing strategy and oversight of execution for all marketing related activity within the a specific category. The teammate in this role will craft go-to-market strategies, positioning and activation plans for specific category business units within the North America region at Under Armour, along with any corresponding activation strategies for the business. It is essential that the Sr Category Marketing Lead focus on driving Brand consideration and affinity and retail sales by delivering consumer-focused marketing activationsThis individual will work to coordinate the building of unified marketing materials across all touch-points needed for North America launches, working back with the Global category team to drive continuity of message. This leader will ensure Under Armour products are powerfully placed in the North America market, across revenue channels, to connect with customers and drive sales.
Your Impact Sr. Lead, Brand Marketing — Basketball
Build global marketing strategy by category and region using best practices and inputs from all touch point teams e.g. Social or Media.
Collaborate across teams to summarize key learnings and KPI’s for the season | by campaign across touchpoints and feedback to next season and marketing teams.
Define brand positioning across the globe and by category and regions. Lead the overall planning, impact and effective alignment of brand-related initiatives such as brand positioning, brand values, brand messaging and brand communications, across all channels.
Drive omni-channel integration of consumer journey via integrated end to end planning.
Implement standard marketing best practices; identify areas to streamline processes; lead and | or participate in cross functional “ways of working” sessions to increase cross functional engagement.
Facilitate formal hand-off with Regional Marketing and other business partners to ensure they fully embrace global activation plan.
Sr. Lead, Brand Marketing and Innovation
Contribute to the strategy, ideation and execution of all global brand marketing campaigns.
Support the wider Brand Marketing and Innovation team by coordinating and collaborating with other Global Marketing functions, Regional Marketing and external agencies to build integrated plans that drive brand awareness and consideration.
Play a key role in the mapping and coordination of the consumer experience across all consumer touchpoints. Ensuring that no matter how the consumer interacts with the brand they are having an engaging and positive experience.
Ability to own smaller projects from end-to-end including developing insights from research, strategy development, creative ideation and execution.
Lead competitor activity reporting and analysis to inform our overarching brand strategy.
Work hand in hand with our Marketing Operations Team to develop accurate timeline and budget documentation to keep projects moving forward.
Work closely with consumer insights to drive a deep understanding of our target consumer “The Focused Performer”, to help ensure the consumer is at the center of everything we do.
Be a key contributor in the GTM process and work closely with Marketing Ops to implement standard marketing best practices, identify areas to streamline processes, and evolve ways of working.
Sr. Lead, Category Marketing
Plan and execute category campaigns that connect to Global category strategy and drive sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)
Build account specific go to market strategies and activation plans.
Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the category within North America.
Authors briefs to initiate and develop category-level support elements for the North America region, building on Global category briefs where relevant
Partners with marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
Provides input on sports marketing briefs and activation for brand assets.
Builds budget recommendations for category activation and acts as stakeholder in execution with marketing channel teams
Build partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
Qualifications Sr. Lead, Brand Marketing — Basketball
Bachelor’s degree with typically 10 years of relevant experience or Master’s degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
Strong background in building purpose-led, consumer obsessed, brand enhancing marketing
Strategic, curious, enterprise and ambitious mindset
Ability to understand synthesize data, insights, marketing metrics
Understanding of global/regional commercial marketplace and business dynamics
Sr. Lead, Brand Marketing and Innovation
Bachelor’s degree with typically 10 years of relevant experience or Master’s degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
Previous marketing experience in an internal or agency role
Creative thinker with a core understanding of marketing & brand strategy Sr. Lead, Category Marketing
Bachelor’s degree with typically 10 years of relevant experience or Master’s degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
Experience building marketing strategies tied to a business plans (long and short-term)
Strong Product Marketing expertise
Experience with Consumer and Business Analytics
Consumer segmentation and targeting
Experience with Creative Process Briefing
Workplace Location
Location:
This individual must reside within commuting distance from our
(enter location) office.
Work Schedule: (enter # of days in office OR Fully in office). For Hybrid roles: This role follows a hybrid work schedule, requiring 4 days in-office per week.
Travel:
(enter text here)
Licenses/Certifications: (enter text here) Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
Relocation
No relocation provided
OR
Relocation may be provided up to a specified amount
OR
Relocation Provided
Base Compensation [Base Compensation section is for US & Austria Pay Transparency. EMEA, APAC, LATAM: Click Edit to Delete Section]
$137,357.33-$171,696.67 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks [EMEA, APAC, LATAM, & Canada: Edit the text to include country specific benefits verbiage]
Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Equal Opportunity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
#J-18808-Ljbffr
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the
Internal Career Site Here.
Purpose of Role Sr. Lead, Brand Marketing — Basketball The Sr Lead, Brand Marketing – Basketball is responsible for protecting and managing the UA brand in the basketball space around the world. More specifically this role will function as the basketball category lead for the brand consumer journey, campaign development and all brand related GTM activities. The Sr. Lead will command a full understanding of the Basketball Focused Performer Consumer and drive appropriate category positioning and marketing strategies globally to engage this individual. An understanding of the global/regional basketball marketplace and business dynamics will be important. The use of insights, data and learnings to inform decisions is critical. This position will manage the asset creation process, as well as work cross-functionally with key category and regional stakeholders. This position requires a strategic, curious and action-oriented thinker who has a passion for tactical marketing execution and detailed brief writing. Driving Revenue and hitting established marketing and business KPI’s (ex. awareness, considerations, conversion) are fundamental goals of the role.
Sr. Lead, Brand Marketing and Innovation The Sr. Lead, Brand Marketing and Innovation works in partnership with the Director of Brand Marketing & Innovation to craft and manage the direction of the Under Armour Brand globally. More specifically this role will play a key role in crafting the brand consumer journey, brand campaign development and all brand related GTM activities. The Lead will process a strategic understanding of marketing and be familiar with the process of turning research and insights into compelling strategy and briefing documents. The Lead will also support the execution of key brand campaigns, working collaboratively with other members of the X-functional marketing team to create seamless consumer experiences of our brand. This position requires a curious and action-oriented thinker, whose can manage through ambiguity and help produce strong communications that help grow brand awareness and consideration in our global key markets.
Sr. Lead, Category Marketing The Sr. Lead, Category Marketing is responsible for category marketing strategy and oversight of execution for all marketing related activity within the a specific category. The teammate in this role will craft go-to-market strategies, positioning and activation plans for specific category business units within the North America region at Under Armour, along with any corresponding activation strategies for the business. It is essential that the Sr Category Marketing Lead focus on driving Brand consideration and affinity and retail sales by delivering consumer-focused marketing activationsThis individual will work to coordinate the building of unified marketing materials across all touch-points needed for North America launches, working back with the Global category team to drive continuity of message. This leader will ensure Under Armour products are powerfully placed in the North America market, across revenue channels, to connect with customers and drive sales.
Your Impact Sr. Lead, Brand Marketing — Basketball
Build global marketing strategy by category and region using best practices and inputs from all touch point teams e.g. Social or Media.
Collaborate across teams to summarize key learnings and KPI’s for the season | by campaign across touchpoints and feedback to next season and marketing teams.
Define brand positioning across the globe and by category and regions. Lead the overall planning, impact and effective alignment of brand-related initiatives such as brand positioning, brand values, brand messaging and brand communications, across all channels.
Drive omni-channel integration of consumer journey via integrated end to end planning.
Implement standard marketing best practices; identify areas to streamline processes; lead and | or participate in cross functional “ways of working” sessions to increase cross functional engagement.
Facilitate formal hand-off with Regional Marketing and other business partners to ensure they fully embrace global activation plan.
Sr. Lead, Brand Marketing and Innovation
Contribute to the strategy, ideation and execution of all global brand marketing campaigns.
Support the wider Brand Marketing and Innovation team by coordinating and collaborating with other Global Marketing functions, Regional Marketing and external agencies to build integrated plans that drive brand awareness and consideration.
Play a key role in the mapping and coordination of the consumer experience across all consumer touchpoints. Ensuring that no matter how the consumer interacts with the brand they are having an engaging and positive experience.
Ability to own smaller projects from end-to-end including developing insights from research, strategy development, creative ideation and execution.
Lead competitor activity reporting and analysis to inform our overarching brand strategy.
Work hand in hand with our Marketing Operations Team to develop accurate timeline and budget documentation to keep projects moving forward.
Work closely with consumer insights to drive a deep understanding of our target consumer “The Focused Performer”, to help ensure the consumer is at the center of everything we do.
Be a key contributor in the GTM process and work closely with Marketing Ops to implement standard marketing best practices, identify areas to streamline processes, and evolve ways of working.
Sr. Lead, Category Marketing
Plan and execute category campaigns that connect to Global category strategy and drive sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)
Build account specific go to market strategies and activation plans.
Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the category within North America.
Authors briefs to initiate and develop category-level support elements for the North America region, building on Global category briefs where relevant
Partners with marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
Provides input on sports marketing briefs and activation for brand assets.
Builds budget recommendations for category activation and acts as stakeholder in execution with marketing channel teams
Build partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
Qualifications Sr. Lead, Brand Marketing — Basketball
Bachelor’s degree with typically 10 years of relevant experience or Master’s degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
Strong background in building purpose-led, consumer obsessed, brand enhancing marketing
Strategic, curious, enterprise and ambitious mindset
Ability to understand synthesize data, insights, marketing metrics
Understanding of global/regional commercial marketplace and business dynamics
Sr. Lead, Brand Marketing and Innovation
Bachelor’s degree with typically 10 years of relevant experience or Master’s degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
Previous marketing experience in an internal or agency role
Creative thinker with a core understanding of marketing & brand strategy Sr. Lead, Category Marketing
Bachelor’s degree with typically 10 years of relevant experience or Master’s degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
Experience building marketing strategies tied to a business plans (long and short-term)
Strong Product Marketing expertise
Experience with Consumer and Business Analytics
Consumer segmentation and targeting
Experience with Creative Process Briefing
Workplace Location
Location:
This individual must reside within commuting distance from our
(enter location) office.
Work Schedule: (enter # of days in office OR Fully in office). For Hybrid roles: This role follows a hybrid work schedule, requiring 4 days in-office per week.
Travel:
(enter text here)
Licenses/Certifications: (enter text here) Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
Relocation
No relocation provided
OR
Relocation may be provided up to a specified amount
OR
Relocation Provided
Base Compensation [Base Compensation section is for US & Austria Pay Transparency. EMEA, APAC, LATAM: Click Edit to Delete Section]
$137,357.33-$171,696.67 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks [EMEA, APAC, LATAM, & Canada: Edit the text to include country specific benefits verbiage]
Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Equal Opportunity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
#J-18808-Ljbffr