Digital Marketing Manager
Industrial Service Solutions, Houston, TX, United States
Position Summary
Industrial Service Solutions is looking for a creative and data-driven Digital Marketing Manager to join our marketing team. This role focuses on executing our digital marketing strategy through compelling content creation, social media management, and website maintenance. You'll work collaboratively with key stakeholders to enhance our brand presence across key digital platforms while supporting both organic and paid marketing initiatives.
Essential Duties And Responsibilities
Manage and maintain company presence on LinkedIn, Instagram, and YouTube
Create, curate, and publish engaging B2B content across social platforms
Develop social media calendars aligned with marketing campaigns and industry events
Monitor social media channels for engagement opportunities and industry conversations
Selectively execute paid social media campaigns and optimize for performance
Manage sponsored search campaigns through HubSpot
Execute paid advertising campaigns across digital channels
Monitor campaign performance and optimize for ROI
Support integrated marketing campaigns with digital components
Maintain and update website content using WordPress
Ensure website content remains current, accurate, and optimized for user experience
Support SEO initiatives through content optimization
Track, analyze, and report on digital marketing metrics and KPIs
Provide regular performance reports on social media, website traffic, and campaign effectiveness
Use data insights to recommend improvements and inform strategy
Maintain marketing dashboards in HubSpot
Qualifications
Bachelor’s degree in journalism, communications, marketing, or similar production-driven field
2-5 years of B2B marketing experience
Demonstrated experience in content creation and digital marketing
Proficiency in HubSpot for social media management and marketing automation
Experience with WordPress or similar CMS platforms
Proficiency in Canva or similar design tools for content creation
Strong understanding of social media best practices for B2B audiences
Experience with paid digital advertising (social media and search)
Proficiency in analytics tools and ability to interpret data
Excellent writing and editing skills with attention to detail
Strong project management and organizational abilities
Ability to work collaboratively in a team environment
Creative mindset with ability to translate technical concepts into engaging content
Understanding of B2B buyer journey and industrial/technical markets
Self-motivated with ability to manage multiple projects simultaneously
Experience in industrial, manufacturing, or technical B2B sectors
Basic graphic design or video editing skills
Experience with Adobe Creative Suite
Knowledge of SEO best practices
Familiarity with email marketing platforms
(Reasonable accommodations will be made for otherwise qualified individuals with a disability.)
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
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Essential Duties And Responsibilities
Manage and maintain company presence on LinkedIn, Instagram, and YouTube
Create, curate, and publish engaging B2B content across social platforms
Develop social media calendars aligned with marketing campaigns and industry events
Monitor social media channels for engagement opportunities and industry conversations
Selectively execute paid social media campaigns and optimize for performance
Manage sponsored search campaigns through HubSpot
Execute paid advertising campaigns across digital channels
Monitor campaign performance and optimize for ROI
Support integrated marketing campaigns with digital components
Maintain and update website content using WordPress
Ensure website content remains current, accurate, and optimized for user experience
Support SEO initiatives through content optimization
Track, analyze, and report on digital marketing metrics and KPIs
Provide regular performance reports on social media, website traffic, and campaign effectiveness
Use data insights to recommend improvements and inform strategy
Maintain marketing dashboards in HubSpot
Qualifications
Bachelor’s degree in journalism, communications, marketing, or similar production-driven field
2-5 years of B2B marketing experience
Demonstrated experience in content creation and digital marketing
Proficiency in HubSpot for social media management and marketing automation
Experience with WordPress or similar CMS platforms
Proficiency in Canva or similar design tools for content creation
Strong understanding of social media best practices for B2B audiences
Experience with paid digital advertising (social media and search)
Proficiency in analytics tools and ability to interpret data
Excellent writing and editing skills with attention to detail
Strong project management and organizational abilities
Ability to work collaboratively in a team environment
Creative mindset with ability to translate technical concepts into engaging content
Understanding of B2B buyer journey and industrial/technical markets
Self-motivated with ability to manage multiple projects simultaneously
Experience in industrial, manufacturing, or technical B2B sectors
Basic graphic design or video editing skills
Experience with Adobe Creative Suite
Knowledge of SEO best practices
Familiarity with email marketing platforms
(Reasonable accommodations will be made for otherwise qualified individuals with a disability.)
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
#J-18808-Ljbffr