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Marketing Manager - HVAC

R3 Roofing and Exteriors | R3 Heating & Air, Davenport, IA, United States


HVAC Marketing Manager

Location:

Davenport, IA

Company:

R3 Heating & Air – A Division of R3 Roofing & Exteriors

Schedule:

Full-Time | Monday–Friday | In Office

About Us R3 Heating & Air is the rapidly growing HVAC division of R3 Roofing & Exteriors, a family-owned company built on the values of Loyalty, Accountability, and Community. With a strong reputation across roofing, exteriors, solar, and mechanical systems, we are expanding quickly throughout Iowa.

Position Summary We are hiring a Marketing Manager with one primary objective: generate consistent, high-quality leads that convert into revenue. This role is responsible for managing and optimizing marketing campaigns that produce qualified HVAC leads across our markets. The ideal candidate is data-driven, performance-focused, and understands how to turn marketing strategies into measurable results. This is a performance-based marketing role focused on generating real business outcomes.

Key Responsibilities Lead Generation Strategy Develop and execute marketing strategies designed to consistently generate high-quality HVAC leads across the Quad Cities and Des Moines markets.

Digital Advertising Management Build, manage, and optimize lead generation campaigns across platforms including:

Google Ads

Google Local Services Ads

Yelp

Angi

Chirp

Broccoli

Social media advertising

Campaign Performance & Optimization Track And Improve Marketing Performance Daily, Including

Cost per lead (CPL)

Conversion rates

Return on investment (ROI)

Vendor & Agency Management Manage marketing vendors and agencies to ensure campaigns are performing and delivering measurable results.

Online Reputation Management Support efforts to increase and maintain strong online reviews and customer ratings, particularly on Google.

Community & Brand Presence Coordinate marketing initiatives, local partnerships, and community engagement efforts to support brand visibility and lead generation.

Key Performance Indicators (KPIs)

Consistent generation of qualified HVAC leads

Strong campaign ROI and conversion rates

Improved cost per lead (CPL)

Growth in online reviews and customer engagement

What We’re Looking For

Experience managing digital marketing campaigns focused on lead generation

Strong understanding of paid advertising platforms and marketing analytics

Ability to interpret campaign data and optimize performance

Experience managing vendors or marketing agencies

Strong organizational and project management skills

Self-motivated and results-driven mindset

Experience in HVAC, home services, or local service marketing is a plus.

Compensation & Benefits Pay will be commensurate with experience.

Benefits Offered Include

Health insurance

PTO, sick time, and vacation

Benefits eligibility begins after 90 days of employment.

All offers of employment are contingent upon the successful completion of a background check.

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