Product & Content Coordinator — Wellness Brands
Market America, Inc., Greensboro, NC, United States
Position Summary
The US Product & Content Coordinator for Isotonix & nutraMetrix is responsible for coordinating and supporting the development, management, and optimization of product and content initiatives across these wellness brands in the US market. This position works closely with cross-functional teams to ensure the accuracy, consistency, and timely delivery of product information, social and marketing content, and educational materials, ultimately supporting brand awareness and customer engagement. Support Product and Brand Manager by maintaining accurate product information across websites, marketing materials, catalogs, and the Product Information Management (PIM) workflow database for Isotonix and nutraMetrix. Assist in coordinating the creation, review, and deployment of product content by working with marketing, creative, compliance, legal, IT and translation teams. Assis in social media and marketing content for social platforms, driving product engagement and customer acquisition. Help update and audit product materials (flyers, labels, support documents) in multiple languages, ensuring compliance and brand consistency. Write and update product white papers, synthesizing scientific evidence and ensuring content accuracy. Monitor industry trends and gather customer feedback to identify opportunities for content and product improvements. Aid in organizing timelines, tasks, and communications for product launches, updates, and campaigns. Track content performance metrics and support website audits to enhance user experience and ROI. Serve as a secondary point of contact for nutraMetrix Consultant and Health Professional UnFranchise Owner questions/inquiries related to nutraMetrix. Assist in maintaining marketing apps and support materials for external partners. Travel Required: participate in Market America LS and ICON events and provide general administrative and project support as needed. Other duties as assigned
Position Summary
The US Product & Content Coordinator for Isotonix & nutraMetrix is responsible for coordinating and supporting the development, management, and optimization of product and content initiatives across these wellness brands in the US market. This position works closely with cross-functional teams to ensure the accuracy, consistency, and timely delivery of product information, social and marketing content, and educational materials, ultimately supporting brand awareness and customer engagement.
Essential Duties And Responsibilities
Support Product and Brand Manager by maintaining accurate product information across websites, marketing materials, catalogs, and the Product Information Management (PIM) workflow database for Isotonix and nutraMetrix. Assist in coordinating the creation, review, and deployment of product content by working with marketing, creative, compliance, legal, IT and translation teams. Assis in social media and marketing content for social platforms, driving product engagement and customer acquisition. Help update and audit product materials (flyers, labels, support documents) in multiple languages, ensuring compliance and brand consistency. Write and update product white papers, synthesizing scientific evidence and ensuring content accuracy. Monitor industry trends and gather customer feedback to identify opportunities for content and product improvements. Aid in organizing timelines, tasks, and communications for product launches, updates, and campaigns. Track content performance metrics and support website audits to enhance user experience and ROI. Serve as a secondary point of contact for nutraMetrix Consultant and Health Professional UnFranchise Owner questions/inquiries related to nutraMetrix. Assist in maintaining marketing apps and support materials for external partners. Travel Required: participate in Market America LS and ICON events and provide general administrative and project support as needed. Other duties as assigned
Supervisory Responsibilities
None; but may direct and/or train other workers.
Education And Experience
Credible bachelor’s degree with a background in communications, marketing, or a related creative field Three to four years combined experience in administration, project coordination, customer service, sales, or marketing. Or a combination of equivalent education, experience, and/or training.
Skills
Quick learner with a proactive, can-do attitude Exceptionally detail-oriented and organized Excellent written and verbal communication skills Ability to manage multiple priorities and deadlines Technical writing experience preferred Proven ability to meet deadlines consistently
Working Conditions and Environment
Intermittently lift, carry, pull, and push up to 40 pounds. Continuously see and have balance. Frequently hear, talk, sit, grasp, and have repetitive use of arms, wrists, hands, and fingers. Consistent use of computers. During events, intermittent working conditions may increase occasionally.
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The US Product & Content Coordinator for Isotonix & nutraMetrix is responsible for coordinating and supporting the development, management, and optimization of product and content initiatives across these wellness brands in the US market. This position works closely with cross-functional teams to ensure the accuracy, consistency, and timely delivery of product information, social and marketing content, and educational materials, ultimately supporting brand awareness and customer engagement. Support Product and Brand Manager by maintaining accurate product information across websites, marketing materials, catalogs, and the Product Information Management (PIM) workflow database for Isotonix and nutraMetrix. Assist in coordinating the creation, review, and deployment of product content by working with marketing, creative, compliance, legal, IT and translation teams. Assis in social media and marketing content for social platforms, driving product engagement and customer acquisition. Help update and audit product materials (flyers, labels, support documents) in multiple languages, ensuring compliance and brand consistency. Write and update product white papers, synthesizing scientific evidence and ensuring content accuracy. Monitor industry trends and gather customer feedback to identify opportunities for content and product improvements. Aid in organizing timelines, tasks, and communications for product launches, updates, and campaigns. Track content performance metrics and support website audits to enhance user experience and ROI. Serve as a secondary point of contact for nutraMetrix Consultant and Health Professional UnFranchise Owner questions/inquiries related to nutraMetrix. Assist in maintaining marketing apps and support materials for external partners. Travel Required: participate in Market America LS and ICON events and provide general administrative and project support as needed. Other duties as assigned
Position Summary
The US Product & Content Coordinator for Isotonix & nutraMetrix is responsible for coordinating and supporting the development, management, and optimization of product and content initiatives across these wellness brands in the US market. This position works closely with cross-functional teams to ensure the accuracy, consistency, and timely delivery of product information, social and marketing content, and educational materials, ultimately supporting brand awareness and customer engagement.
Essential Duties And Responsibilities
Support Product and Brand Manager by maintaining accurate product information across websites, marketing materials, catalogs, and the Product Information Management (PIM) workflow database for Isotonix and nutraMetrix. Assist in coordinating the creation, review, and deployment of product content by working with marketing, creative, compliance, legal, IT and translation teams. Assis in social media and marketing content for social platforms, driving product engagement and customer acquisition. Help update and audit product materials (flyers, labels, support documents) in multiple languages, ensuring compliance and brand consistency. Write and update product white papers, synthesizing scientific evidence and ensuring content accuracy. Monitor industry trends and gather customer feedback to identify opportunities for content and product improvements. Aid in organizing timelines, tasks, and communications for product launches, updates, and campaigns. Track content performance metrics and support website audits to enhance user experience and ROI. Serve as a secondary point of contact for nutraMetrix Consultant and Health Professional UnFranchise Owner questions/inquiries related to nutraMetrix. Assist in maintaining marketing apps and support materials for external partners. Travel Required: participate in Market America LS and ICON events and provide general administrative and project support as needed. Other duties as assigned
Supervisory Responsibilities
None; but may direct and/or train other workers.
Education And Experience
Credible bachelor’s degree with a background in communications, marketing, or a related creative field Three to four years combined experience in administration, project coordination, customer service, sales, or marketing. Or a combination of equivalent education, experience, and/or training.
Skills
Quick learner with a proactive, can-do attitude Exceptionally detail-oriented and organized Excellent written and verbal communication skills Ability to manage multiple priorities and deadlines Technical writing experience preferred Proven ability to meet deadlines consistently
Working Conditions and Environment
Intermittently lift, carry, pull, and push up to 40 pounds. Continuously see and have balance. Frequently hear, talk, sit, grasp, and have repetitive use of arms, wrists, hands, and fingers. Consistent use of computers. During events, intermittent working conditions may increase occasionally.
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