Senior Digital Marketing Specialist
Raising Cane's Chicken Fingers, Plano, TX, United States
Job Description
The Digital Marketing Senior Specialist executes and optimizes digital touchpoints to drive engagement, loyalty, and performance. This role manages day‑to‑day digital operations including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and best‑in‑class customer experience.
Your Impact and Responsibilities
Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement
Own execution of Caniac Club messaging and offer delivery across all channels
Build and manage a comprehensive digital content calendar and roadmap
Lead digital setup for new restaurant openings, including landing pages and “About This Restaurant” content
Maintain and update evergreen website content with brand accuracy and SEO optimization
Monitor digital performance metrics and identify opportunities for optimization
Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates
Collaborate with development teams to prioritize and deploy UX and performance enhancements
Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps, to improve visibility and drive traffic
Manage website support tickets, resolving technical and content issues with internal partners
Serve as the subject matter expert and primary resource for digital content and performance updates
Qualifications
3+ years’ experience in digital marketing, CRM, or website management
Bachelor’s degree in marketing, communications, or related field, or equivalent work experience
Strong knowledge of CMS platforms, SEO fundamentals, and marketing automation tools
Strong cross‑functional partnership skills with experience collaborating across internal teams and external vendors
Experience executing multi‑channel campaigns with attention to detail and performance tracking
Skilled in developing processes and business documents such as content calendars, timelines, and business reviews
Strong written and verbal communication
Detail‑oriented, organized, and able to manage multiple priorities in a fast‑changing environment
Preferred Qualifications
Familiarity with ADA compliance and digital accessibility standards
Additional Information All your information will be kept confidential according to EEO guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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Your Impact and Responsibilities
Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement
Own execution of Caniac Club messaging and offer delivery across all channels
Build and manage a comprehensive digital content calendar and roadmap
Lead digital setup for new restaurant openings, including landing pages and “About This Restaurant” content
Maintain and update evergreen website content with brand accuracy and SEO optimization
Monitor digital performance metrics and identify opportunities for optimization
Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates
Collaborate with development teams to prioritize and deploy UX and performance enhancements
Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps, to improve visibility and drive traffic
Manage website support tickets, resolving technical and content issues with internal partners
Serve as the subject matter expert and primary resource for digital content and performance updates
Qualifications
3+ years’ experience in digital marketing, CRM, or website management
Bachelor’s degree in marketing, communications, or related field, or equivalent work experience
Strong knowledge of CMS platforms, SEO fundamentals, and marketing automation tools
Strong cross‑functional partnership skills with experience collaborating across internal teams and external vendors
Experience executing multi‑channel campaigns with attention to detail and performance tracking
Skilled in developing processes and business documents such as content calendars, timelines, and business reviews
Strong written and verbal communication
Detail‑oriented, organized, and able to manage multiple priorities in a fast‑changing environment
Preferred Qualifications
Familiarity with ADA compliance and digital accessibility standards
Additional Information All your information will be kept confidential according to EEO guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#J-18808-Ljbffr