SEO & AI Search Specialist
IRA Financial, Sioux Falls, SD, United States
Job Overview
IRA Financial is seeking a Search Engine Optimization (SEO) and AI Search Specialist to own the full strategy and hands‑on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials’ authority across search engines and AI‑powered discovery platforms.
Job Structure Details
On‑Site, Sioux Falls, SD
Full Time, Monday‑Friday
Exempt/Salary
Benefits
Health, Dental, Vision Insurance
401(k) Employer Contribution of 4%
Health Savings Account (H.S.A.) Employer Contribution
Paid Time Off and Volunteer Time Off
Parental Leave
Catered lunch every Monday
Monthly 15‑minute massage
Responsibilities & Duties
Own end‑to‑end SEO strategy and execution across technical, on‑page, content, and off‑page initiatives
Lead IRA Financials’ AEO / AIO strategy to optimize content for AI‑driven search, answer engines, and LLM‑based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
Conduct keywords, topics, and intent research to identify high‑impact organic growth opportunities across the funnel
Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
Create, edit, and optimize blog content to drive rankings, engagement, and conversions
Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
Own organic traffic performance, rankings, conversions, and attribution reporting
Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
Identify and execute link‑building and digital PR opportunities to strengthen domain authority
Optimize existing content through audits, refreshes, and consolidation to maximize organic performance
Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals
Qualifications & Requirements
Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)
8+ years of hands‑on SEO experience with a proven track record of driving organic growth and conversions
Deep expertise in technical SEO, content SEO, and on‑page optimization
Strong understanding of AEO / AIO and how AI‑powered search and discovery platforms surface content
Experience building and executing content strategies at scale, particularly blogs and educational content
Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar
Experience in financial services, fintech, or other regulated industries strongly preferred
Ability to translate complex financial topics into clear, authoritative, and search‑optimized content
Experience optimizing content for featured snippets, knowledge panels, and AI search results
Familiarity with CMS platforms (WordPress or similar)
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Job Structure Details
On‑Site, Sioux Falls, SD
Full Time, Monday‑Friday
Exempt/Salary
Benefits
Health, Dental, Vision Insurance
401(k) Employer Contribution of 4%
Health Savings Account (H.S.A.) Employer Contribution
Paid Time Off and Volunteer Time Off
Parental Leave
Catered lunch every Monday
Monthly 15‑minute massage
Responsibilities & Duties
Own end‑to‑end SEO strategy and execution across technical, on‑page, content, and off‑page initiatives
Lead IRA Financials’ AEO / AIO strategy to optimize content for AI‑driven search, answer engines, and LLM‑based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
Conduct keywords, topics, and intent research to identify high‑impact organic growth opportunities across the funnel
Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
Create, edit, and optimize blog content to drive rankings, engagement, and conversions
Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
Own organic traffic performance, rankings, conversions, and attribution reporting
Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
Identify and execute link‑building and digital PR opportunities to strengthen domain authority
Optimize existing content through audits, refreshes, and consolidation to maximize organic performance
Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals
Qualifications & Requirements
Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)
8+ years of hands‑on SEO experience with a proven track record of driving organic growth and conversions
Deep expertise in technical SEO, content SEO, and on‑page optimization
Strong understanding of AEO / AIO and how AI‑powered search and discovery platforms surface content
Experience building and executing content strategies at scale, particularly blogs and educational content
Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar
Experience in financial services, fintech, or other regulated industries strongly preferred
Ability to translate complex financial topics into clear, authoritative, and search‑optimized content
Experience optimizing content for featured snippets, knowledge panels, and AI search results
Familiarity with CMS platforms (WordPress or similar)
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