Associate Brand Manager - Traveller and American Blended Whiskey
Sazerac Company, Louisville, KY, United States
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Description/Responsibilities As an Associate Brand Manager - Traveller and American Blended Whiskey, you will drive day-to-day brand execution while contributing to broader strategic direction. This role blends analytics, creativity, and commercial thinking — turning consumer insights and market data into plans that build brand equity and deliver volume and share growth. The ABM partners cross-functionally with sales, finance, supply chain, and agency teams to execute across media, innovation, and in-store activation. Ideal for a resourceful, analytically sharp marketer ready to own real business outcomes.
Priorities
Support development and execution of the annual brand plan, including volume forecasting, P&L management, and marketing investment allocation
Conduct ongoing category, competitive, and consumer analysis to identify growth opportunities and inform strategic recommendations
Maintain pulse on business performance, identifying hurdles to achieving plans and providing well thought out recommendations
Manage day-to-day execution of new product development projects from concept through commercialization, coordinating cross-functionally with R&D, supply chain, regulatory, and finance
Support stage-gate processes, including business case development, volume/revenue projections, and post-launch performance tracking
Identify whitespace opportunities through consumer trend analysis and competitive benchmarking
Manage creative development timelines, asset reviews, and approval workflows
Develop creative briefs to develop packaging, POS, and any other campaign materials required
Develop sell-in materials, customer presentations, and promotional calendars to support sales team execution at key accounts
PDS system design and implementation to include active PDS evaluation for each team member with regular feedback sessions between team member and manager, overall grid rating for each team member, 360 degree feedback program. Identify the #1 Skill to be developed by each team member.
Design, implement a system of brand and state priorities - resulting in a brand / state priority matrix. Execute (work) on the priorities at a state / brand level
Qualifications/Requirements MUST
Bachelor's degree - Undergraduate degree in business, marketing or communications
2+ years of relevant experience
Strong planning and organizational skills
Willingness to travel
Strong computer skills and high comfort using technology and systems
Ability to quickly learn new systems/processes
Ability to communicate with all levels of an org
Excellent oral & written communication skills
Ability to manage multiple projects at one time
Experience in a fast paced environment
Implementation or project management experience.
Preferred
MBA in business, marketing or communications
Experience in alcohol beverage industry or cpg overall
Budgeting, planning and/or financial analysis experience.
Strong business acumen
Experience in new business development
Experience managing an advertising agency
Experience with analytics and/or syndicated data (Nielsen, IRI, Circana)
Physical Requirements
A valid driver's license
Ability to work remote
Ability to pay attention to detail
Compensation Min: USD $78,812.14/Yr. Max: USD $118,218.20/Yr.
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Job Description/Responsibilities As an Associate Brand Manager - Traveller and American Blended Whiskey, you will drive day-to-day brand execution while contributing to broader strategic direction. This role blends analytics, creativity, and commercial thinking — turning consumer insights and market data into plans that build brand equity and deliver volume and share growth. The ABM partners cross-functionally with sales, finance, supply chain, and agency teams to execute across media, innovation, and in-store activation. Ideal for a resourceful, analytically sharp marketer ready to own real business outcomes.
Priorities
Support development and execution of the annual brand plan, including volume forecasting, P&L management, and marketing investment allocation
Conduct ongoing category, competitive, and consumer analysis to identify growth opportunities and inform strategic recommendations
Maintain pulse on business performance, identifying hurdles to achieving plans and providing well thought out recommendations
Manage day-to-day execution of new product development projects from concept through commercialization, coordinating cross-functionally with R&D, supply chain, regulatory, and finance
Support stage-gate processes, including business case development, volume/revenue projections, and post-launch performance tracking
Identify whitespace opportunities through consumer trend analysis and competitive benchmarking
Manage creative development timelines, asset reviews, and approval workflows
Develop creative briefs to develop packaging, POS, and any other campaign materials required
Develop sell-in materials, customer presentations, and promotional calendars to support sales team execution at key accounts
PDS system design and implementation to include active PDS evaluation for each team member with regular feedback sessions between team member and manager, overall grid rating for each team member, 360 degree feedback program. Identify the #1 Skill to be developed by each team member.
Design, implement a system of brand and state priorities - resulting in a brand / state priority matrix. Execute (work) on the priorities at a state / brand level
Qualifications/Requirements MUST
Bachelor's degree - Undergraduate degree in business, marketing or communications
2+ years of relevant experience
Strong planning and organizational skills
Willingness to travel
Strong computer skills and high comfort using technology and systems
Ability to quickly learn new systems/processes
Ability to communicate with all levels of an org
Excellent oral & written communication skills
Ability to manage multiple projects at one time
Experience in a fast paced environment
Implementation or project management experience.
Preferred
MBA in business, marketing or communications
Experience in alcohol beverage industry or cpg overall
Budgeting, planning and/or financial analysis experience.
Strong business acumen
Experience in new business development
Experience managing an advertising agency
Experience with analytics and/or syndicated data (Nielsen, IRI, Circana)
Physical Requirements
A valid driver's license
Ability to work remote
Ability to pay attention to detail
Compensation Min: USD $78,812.14/Yr. Max: USD $118,218.20/Yr.
#J-18808-Ljbffr