Senior Manager, Global Marketing Analytics

DescriptionKforce's client is looking to bring on a Senior Manager, Global Marketing Analytics in the Los Angeles, CA area. This role is 100% onsite, 40 hours per week working a 9 AM - 6PM schedule.Summary:Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a critical role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams. This position is responsible for leading advanced analysis, experimentation, and insight development that shape campaign strategies, creative execution, and media planning across key markets.Key Responsibilities:* Lead the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders* Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategyRequirements* 6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking); at least 2 years being experienced within a major studio, streaming platform, or theatrical marketing agency* Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets* Strong background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization* Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders* Excellent communication skills, with the ability to synthesize complex information for non-technical audiences* Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment* Deep knowledge of the TV, streaming, and social media landscape-including both paid and organic metrics* Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiencesJob TypeContractCompensation55 - $66