Associate Director, Go-To-Market and Field Strategy, Oncology and HIV
Merck, Boston, MA, United States
Work Your Magic with us! Start your next chapter and join EMD Serono.Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. Your Role:As Associate Director, Go-To-Market and Field Strategy will partner with our therapeutic areas to translate ambition and strategy to execution. You will represent the needs of the field and funnel that information to the brand team or appropriate platforms for the determination and potential deployment of critical resources. Key Responsibilities:Go-to-market strategy: Design, execute, and optimize GTM plans for new and existing products; track performance via KPIs and adjust based on results.HCP & account targeting: Build and maintain targeting models (segmentation, tiering, valuation) and produce quarterly target lists to optimize resource allocation.Account planning enablement: Support the key account management program; improve tools, capabilities, and processes to strengthen account plans and outcomes.Territory alignment: Analyze market/sales dynamics to design and implement territory structures; manage change rollout and continuously optimize coverage and productivity.Insights & ad hoc analytics: Deliver analyses of market trends, customer behavior, and competitive dynamics to inform decisions.Brand planning support: Provide insights and analytics to support annual brand planning and in-year pull-through.Program/project leadership: Lead cross-functional initiatives with clear plans, timelines, deliverables, and stakeholder communication.Executive communication: Develop high-impact presentations; facilitate meetings/workshops (e.g., POAs, summits) to align teams and drive execution.Cross-functional alignment: Serve as liaison across Sales, Marketing, and Operations; synthesize field and research insights into planning and priorities.This job description is intended to provide a general overview of the role and is not an exhaustive list of all responsibilities and duties associated with the positionWho You are:Minimum QualificationsBachelor’s degree Minimum 6 years’ experience in pharmaceuticals, healthcare industry, or consultingAdvanced computer skills – excellent knowledge and experience with Excel, Word, PowerPoint, and AccessDeep expertise with data and reporting/analysis toolsAdvanced knowledge of CRM technology relevant to Customer Facing TeamsProven skills leading multiple impactful cross functional projects simultaneouslyPreferred QualificationsBiotech or pharmaceutical US marketplace launch experience Experience in Oncology and / or HIVOutstanding oral, written and communication skills with the ability to present to small and large groupsSuperior team orientation and ability to influence without authorityStrong business acumen with keen analytical sense and ability to utilize quantitative analysis and sound business judgement in interpretation of sales and market data to drive strategyAbility to think strategically and bring innovation to the organizationAbility to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes.Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions.Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results.Uphold ethical standards and being honest in all interactions.Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes.Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity.Location: Greater Boston, MA (Seaport Office); HybridTravel:
United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. Your Role:As Associate Director, Go-To-Market and Field Strategy will partner with our therapeutic areas to translate ambition and strategy to execution. You will represent the needs of the field and funnel that information to the brand team or appropriate platforms for the determination and potential deployment of critical resources. Key Responsibilities:Go-to-market strategy: Design, execute, and optimize GTM plans for new and existing products; track performance via KPIs and adjust based on results.HCP & account targeting: Build and maintain targeting models (segmentation, tiering, valuation) and produce quarterly target lists to optimize resource allocation.Account planning enablement: Support the key account management program; improve tools, capabilities, and processes to strengthen account plans and outcomes.Territory alignment: Analyze market/sales dynamics to design and implement territory structures; manage change rollout and continuously optimize coverage and productivity.Insights & ad hoc analytics: Deliver analyses of market trends, customer behavior, and competitive dynamics to inform decisions.Brand planning support: Provide insights and analytics to support annual brand planning and in-year pull-through.Program/project leadership: Lead cross-functional initiatives with clear plans, timelines, deliverables, and stakeholder communication.Executive communication: Develop high-impact presentations; facilitate meetings/workshops (e.g., POAs, summits) to align teams and drive execution.Cross-functional alignment: Serve as liaison across Sales, Marketing, and Operations; synthesize field and research insights into planning and priorities.This job description is intended to provide a general overview of the role and is not an exhaustive list of all responsibilities and duties associated with the positionWho You are:Minimum QualificationsBachelor’s degree Minimum 6 years’ experience in pharmaceuticals, healthcare industry, or consultingAdvanced computer skills – excellent knowledge and experience with Excel, Word, PowerPoint, and AccessDeep expertise with data and reporting/analysis toolsAdvanced knowledge of CRM technology relevant to Customer Facing TeamsProven skills leading multiple impactful cross functional projects simultaneouslyPreferred QualificationsBiotech or pharmaceutical US marketplace launch experience Experience in Oncology and / or HIVOutstanding oral, written and communication skills with the ability to present to small and large groupsSuperior team orientation and ability to influence without authorityStrong business acumen with keen analytical sense and ability to utilize quantitative analysis and sound business judgement in interpretation of sales and market data to drive strategyAbility to think strategically and bring innovation to the organizationAbility to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes.Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions.Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results.Uphold ethical standards and being honest in all interactions.Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes.Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity.Location: Greater Boston, MA (Seaport Office); HybridTravel: