Head Of DTC Marketing
MGA Entertainment, Los Angeles, CA, United States
CA EMPLOYEE PRIVACY RIGHTS: MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®.
To learn more, visit
and follow MGA on LinkedIn, TikTok, Instagram and Facebook. The RoleMGA Entertainment is seeking a senior Direct-to-Consumer leader to help evolve how our iconic brands engage with consumers in owned and operated channels.The VP, DTC & Consumer Engagement will be responsible for leading brand-led DTC initiatives that strengthen direct relationships with consumers, deliver differentiated shopping and engagement experiences, and support key brand moments across MGA’s global portfolio. This role sits at the intersection of brand, creativity, and commerce, and will work closely with cross-functional partners to ensure DTC efforts are aligned with broader business priorities.This is an opportunity for a strategic, consumer-first leader to shape how MGA shows up directly with fans, families, and collectors—while operating in close partnership with retail, wholesale, and marketplace teams.Key ResponsibilitiesDTC Strategy & LeadershipLead the development and execution of MGA’s brand-led DTC initiatives across owned platformsHelp define the role of DTC within MGA’s broader go-to-market ecosystem, ensuring alignment with retail and wholesale partnersTranslate brand and marketing priorities into compelling DTC experiences and launchesConsumer Experience & EngagementOversee the evolution of MGA’s DTC consumer experience, including site experience, content, merchandising, and launchesDevelop programs that deepen consumer engagement through storytelling, community, and owned channels (email, SMS, membership, etc.)Ensure DTC experiences reflect MGA’s creativity, entertainment DNA, and brand standardsLaunches, Limited Releases & Special InitiativesLead the planning and execution of limited releases, special collections, and key brand moments on DTC platformsPartner with Brand, Creative, and PR teams to bring launches to life with compelling narratives and integrated activation plansSupport test-and-learn approaches to new formats, products, and engagement modelsCross-Functional CollaborationPartner closely with Brand, Creative, PR, Sales, Licensing, Supply Chain, and Operations teamsEnsure DTC initiatives complement retail strategies and support broader brand and commercial objectivesAlign calendars, messaging, and priorities across teams to deliver cohesive consumer experiencesPerformance, Insights & OptimizationEstablish performance metrics and dashboards to track DTC engagement, launch performance, and consumer behaviorUse insights to refine experiences, improve future launches, and inform brand and product strategiesFoster a culture of continuous learning and improvement across DTC initiativesTeam & Operating RhythmBuild and lead a high-performing DTC team and/or agency partners as appropriateEstablish clear operating rhythms, planning processes, and accountability across initiativesCollaborate with Finance and Operations to ensure disciplined execution and resource managementWhat Success Looks LikeStrong execution and performance of DTC launches and special initiativesGrowth in direct consumer engagement, repeat purchase, and owned audienceHigh-quality, differentiated DTC experiences that reflect MGA’s brands and creativityClear alignment and collaboration with retail and wholesale partnersActionable consumer insights that inform future brand, product, and marketing decisionsIdeal Candidate Profile10+ years of experience in DTC, consumer engagement, e-commerce, or brand-led commerceExperience working with consumer brands in fashion, lifestyle, entertainment, or trend-driven categories preferredDemonstrated success launching limited editions, special collections, or branded consumer experiencesStrong cross-functional leadership skills with the ability to influence and align diverse teamsData-informed decision maker with a creative, consumer-first mindsetComfortable operating in fast-paced, evolving environmentsWhy Join MGAMGA Entertainment is one of the world’s most dynamic toy and entertainment companies, home to globally recognized brands including LOL Surprise!, Bratz, Little Tikes, Rainbow High, Miniverse, and more.This role offers a unique opportunity to help shape how MGA builds direct relationships with consumers, working across brands and functions to deliver meaningful, engaging, and innovative experiences.Salary: $200,000.00 - $300,000.00 /year
To learn more, visit
and follow MGA on LinkedIn, TikTok, Instagram and Facebook. The RoleMGA Entertainment is seeking a senior Direct-to-Consumer leader to help evolve how our iconic brands engage with consumers in owned and operated channels.The VP, DTC & Consumer Engagement will be responsible for leading brand-led DTC initiatives that strengthen direct relationships with consumers, deliver differentiated shopping and engagement experiences, and support key brand moments across MGA’s global portfolio. This role sits at the intersection of brand, creativity, and commerce, and will work closely with cross-functional partners to ensure DTC efforts are aligned with broader business priorities.This is an opportunity for a strategic, consumer-first leader to shape how MGA shows up directly with fans, families, and collectors—while operating in close partnership with retail, wholesale, and marketplace teams.Key ResponsibilitiesDTC Strategy & LeadershipLead the development and execution of MGA’s brand-led DTC initiatives across owned platformsHelp define the role of DTC within MGA’s broader go-to-market ecosystem, ensuring alignment with retail and wholesale partnersTranslate brand and marketing priorities into compelling DTC experiences and launchesConsumer Experience & EngagementOversee the evolution of MGA’s DTC consumer experience, including site experience, content, merchandising, and launchesDevelop programs that deepen consumer engagement through storytelling, community, and owned channels (email, SMS, membership, etc.)Ensure DTC experiences reflect MGA’s creativity, entertainment DNA, and brand standardsLaunches, Limited Releases & Special InitiativesLead the planning and execution of limited releases, special collections, and key brand moments on DTC platformsPartner with Brand, Creative, and PR teams to bring launches to life with compelling narratives and integrated activation plansSupport test-and-learn approaches to new formats, products, and engagement modelsCross-Functional CollaborationPartner closely with Brand, Creative, PR, Sales, Licensing, Supply Chain, and Operations teamsEnsure DTC initiatives complement retail strategies and support broader brand and commercial objectivesAlign calendars, messaging, and priorities across teams to deliver cohesive consumer experiencesPerformance, Insights & OptimizationEstablish performance metrics and dashboards to track DTC engagement, launch performance, and consumer behaviorUse insights to refine experiences, improve future launches, and inform brand and product strategiesFoster a culture of continuous learning and improvement across DTC initiativesTeam & Operating RhythmBuild and lead a high-performing DTC team and/or agency partners as appropriateEstablish clear operating rhythms, planning processes, and accountability across initiativesCollaborate with Finance and Operations to ensure disciplined execution and resource managementWhat Success Looks LikeStrong execution and performance of DTC launches and special initiativesGrowth in direct consumer engagement, repeat purchase, and owned audienceHigh-quality, differentiated DTC experiences that reflect MGA’s brands and creativityClear alignment and collaboration with retail and wholesale partnersActionable consumer insights that inform future brand, product, and marketing decisionsIdeal Candidate Profile10+ years of experience in DTC, consumer engagement, e-commerce, or brand-led commerceExperience working with consumer brands in fashion, lifestyle, entertainment, or trend-driven categories preferredDemonstrated success launching limited editions, special collections, or branded consumer experiencesStrong cross-functional leadership skills with the ability to influence and align diverse teamsData-informed decision maker with a creative, consumer-first mindsetComfortable operating in fast-paced, evolving environmentsWhy Join MGAMGA Entertainment is one of the world’s most dynamic toy and entertainment companies, home to globally recognized brands including LOL Surprise!, Bratz, Little Tikes, Rainbow High, Miniverse, and more.This role offers a unique opportunity to help shape how MGA builds direct relationships with consumers, working across brands and functions to deliver meaningful, engaging, and innovative experiences.Salary: $200,000.00 - $300,000.00 /year