Direct Mail Marketing Manager

Employee Applicant Privacy NoticeWho we are:Shape a brighter financial future with us.Together with our members, we’re changing the way people think about and interact with personal finance.We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.About The RoleSoFi is seeking a highly analytical, strategic Direct Mail leader to own audience strategy, targeting, and performance optimization across our Direct Mail channel.This individual will drive the data strategy behind our campaigns — defining who we target, how we measure success, and how we continuously improve performance. They will translate business goals into measurable targeting frameworks, partner cross-functionally to bring strategies to market, and deliver clear, actionable reporting that informs leadership decisions.This role requires a self-starter who can operate independently, influence stakeholders, and drive measurable business impact in a fast-paced, growth-oriented environment.Qualifications:5+ years of experience in marketing, campaign strategy, or related Account Management fieldExperience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred)Strong analytical skills with experience working in Tableau and AI reporting tools Demonstrated ability to translate data into strategic recommendationsExperience working cross-functionally with Data Science, Marketing, and Product teamsFinancial services or credit experience preferredPersonal Characteristics:Operates with high ownership and accountability; takes full responsibility for outcomes, not just deliverablesComfortable making data-driven decisions in ambiguityInfluences cross-functional stakeholders through clear communication and structured thinkingProactively identifies opportunities for optimization and challenges the status quoThrives in a fast-paced, high-growth environment and adapts quickly to changeBalances strategic thinking with strong execution disciplineDemonstrates intellectual curiosity and a continuous improvement mindsetPassionate about financial products and improving member outcomesCore ResponsibilitiesThis role owns three key pillars:1. Direct Mail Targeting & Audience StrategyOwn end-to-end targeting strategy across prospect and member audiencesDevelop and evolve segmentation frameworks to drive improvements in response and other key KPIsPartner with Marketing Data Science team to define TAM sizing and performance expectations for each campaignDesign and implement structured test-and-learn recommendations (holdouts, champion/challenger testing, incrementality analysis)Monitor product updates, risk changes, and competitive trends that may impact audience strategyInfluence and gain alignment from cross-functional stakeholders on campaign roadmaps2. Campaign Planning & Execution LeadershipTranslate approved targeting strategies into executable campaign plansEnsure audience definitions, selection criteria, and data requirements are accurately implementedPartner closely with Data Science, Lifecycle, Martech, Engineering, and Project Management to bring Direct Mail campaigns to marketIdentify risks early and proactively adjust plans to protect performanceServe as the primary owner of targeting-related decisions within Direct Mail3. Attribution, Reporting & Performance OptimizationEstablish performance baselines and forecast expected outcomesUse AI-powered analysis and automation to enhance reporting, forecasting, and decision-makingOwn campaign performance reporting across key KPIDeliver weekly performance insights and monthly executive-ready readoutsAnalyze audience-level performance trends and continuously refine targeting strategies using real-time insights to improve overall campaign results.Proactively identify data-driven opportunities to optimize, expand, or adjust campaign strategies to maximize performance and ROI.What Success Looks LikeIndependently owns the Direct Mail targeting strategy workstreamDrives measurable improvements in campaign performanceInfluences stakeholders without direct authorityAnticipates performance risks and proactively adjusts strategyEstablishes scalable frameworks, not just one-off analysesElevates reporting from descriptive to strategic and forward-lookingCompensation and BenefitsThe base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFipage!SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.Internal EmployeesIf you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.