Trade Show Specialist

DescriptionTyler’s Technologies’ marketing team is hiring a trade show specialist responsible for collaborating and executing multiple aspects of trade show management focused on the ERP and Civic market. Primary responsibilities will include customizing the trade show experience for target audiences to achieve Tyler’s strategic goals and ensuring that trade show delivery is consistent. The trade show specialist will partner with multiple sales channels and is responsible for trade show management, lead management, booth inventory/shipping, budget oversight, and event exhibit support.ResponsibilitiesResponsible for identifying and managing trade shows for target audience: Research trade shows to obtain the latest vendor informationManage high-profile and large trade shows as well as smaller tiered showsMeet with marketing leaders to review recommended trade shows based on company goals and budgetGenerate budgetary reports and provide budget projections to the marketing leadTrack and analyze trade show demographics: # of attendees, job titles, etc.Explore, analyze and present sponsorship opportunities with vertical teamManage sponsorship opportunities in trade show marketingEnsure Tyler-brand consistency in marketing campaigns and trade show planningResponsible for all trade show logistics including:Selecting booth locationSubmitting approved company/divisional descriptionsSelecting/purchasing show services (electricity, materials handling, Internet, etc.)Securing and ensuring timely delivery of pre- and post-show listsCollecting and consolidating pre- and post-show sales feedback either through surveys or direct interaction with sales repsEnsuring that all appropriate materials arrive at the show for installationGenerating post show budget versus expense reportingCoordinating the execution of show-related marketing campaigns in collaboration with marketing specialistsTracking and coding all show related expenses to credit card statements and invoices with the proper account code for expense trackingMay be required to code FedEx bills for paymentDevelop and maintain positive working relationships with all clients which may include associations, Tyler clients, Tyler staff and third-party vendors.Tier 1/Tier 2 trade show responsibilities include:Working with exhibit house to secure assets, arranging show services, and shipping logisticsWorking with marketing team to identify and execute engagement programs that align with established goals to drive trafficInitiating and/or leading pre-show meetings to communicate established goals for show and discussing all relevant activitiesUtilizing trade show management software, maintain trade show records including:Comprehensive files for each trade showTracking all associated costsPre- and post-show attendee listsResponsible for registering company representation for trade shows and ensuring overall show coverage is managed.Responsible for distributing show information to stakeholders and onsite representation and elevating additional onsite special requests to marketing lead.Responsible for trade show booth inventory to ensure availability and appropriateness and report the effectiveness and usage of materials back to the marketing lead.Responsible for auditing/managing literature and promo item inventory, including producing and distributing regular inventory reports to the marketing team.Responsible for negotiating value adds and/or discounts for sponsorships to garner additional value.Responsible for executing lead management/engagement/return on objective reporting for each show.Responsible for ad-hoc marketing communications/trade show projects as assigned.QualificationsBachelor’s degree in a related field or equivalent experience preferred, but not requiredTypically requires 3-5 years of trade show experienceCTSM or CTSM study recommendedExcellent organizational skillsBasic understanding of our industry and marketing conceptsStrong communication skillsProficiency in Microsoft Office products10-25% travel for trade shows and internal meetings