Senior Audience Marketing Manager, Prime Video Job at Amazon in Culver City

Join Prime Video, where we connect the world's most talented creators with enthusiastic audiences in a unique entertainment experience. Our platform offers critically acclaimed original programming, including popular series and films, alongside immersive fandom experiences linked to the Amazon family of brands. We are seeking a passionate Senior Audience Marketing Manager to become the voice of our audience and lead innovative, audience-centric marketing strategies.

In this essential role, you will transform Prime Video's engagement with audiences through effective strategy development and marketing initiatives centered around their needs and motivations. As a strategic architect and audience champion, you will collaborate with diverse functional teams including Business, Product, Studios, Sports, and Service Strategy, bringing industry expertise and a customer-obsessed mindset to the forefront.

Key Responsibilities:

• Lead the creation and implementation of audience-specific strategy briefs in collaboration with cross-functional teams.
• Act as a strategic partner and advocate for the audience, ensuring their needs shape business decisions.
• Synthesize customer research and insights to craft compelling marketing strategies and campaigns.
• Direct and oversee campaigns for priority audience initiatives, managing strategy and execution effectively.
• Enhance cross-functional collaboration through process improvements and strategic influence.
• Facilitate quick decision-making across teams while upholding high standards and authenticity.
• Establish and nurture strong relationships with global peers to enhance organizational impact.
• Position yourself as a thought leader in audience strategy, promoting an audience-first mindset.
• Manage complex priorities and provide clear guidance and frameworks to stakeholder teams.

BASIC QUALIFICATIONS:

• Bachelor's degree.
• 8+ years of experience in executing creative marketing strategies in an agency or in-house environment.
• Proven ability to build and scale cross-functional marketing programs.
• Experience balancing strategic marketing planning with tactical execution.
• Ability to navigate and collaborate across all organizational levels.
• Strong communication skills with experience presenting to senior leadership.

PREFERRED QUALIFICATIONS:

• Experience building relationships with product, consumer research, and marketing teams to develop impactful strategies.
• Expertise managing multiple projects under tight deadlines.
• Background in the entertainment industry.
• Proven success in marketing strategy, campaign development, and audience journey mapping.
• Demonstrated measurable impact from marketing initiatives, fostering authentic customer relationships.

Join us in our mission to create exceptional entertainment experiences. If you are driven, innovative, and ready to make an impact, we invite you to apply.

Location: 141,000.00 - 190,700.00 USD annually. Culver City, CA.