Principal UX Designer, Engagement
Amazon, Culver City, CA, United States
Job ID: 10376539 | Twitch Interactive, Inc. - D48
If you are interested in this position, please apply on Twitch’s Career site https://www.twitch.tv/jobs/en/
About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and discover the projects we’re solving on our Blog.
About the Role As a Principal UX Designer, Engagement Growth you will be a trusted part of design leadership, advising Director+ level stakeholders. You will own work at the program level and be a significant contributor to the creation, implementation, and successful delivery of design solutions for significantly complex problems that are focused on Viewer Engagement.
This includes defining the strategy for features that increase the frequency of user engagement and build more durable relationships between creators and their communities. You will drive cross-organizational design strategies and set the standard for design excellence across multiple products. You will actively develop and mentor other designers.
You Will
Shape the long‑term vision for how our users engage with our platform, streamers and their communities.
Partner with senior researchers, product managers and data scientists to deeply understand our user’s behaviors and needs, business objectives and competitive landscape then translate insights into programs and projects.
Drive the design strategy and execution for complex products and features focused on user engagement.
Lead strategic alignment across organizations, defining and evangelizing frameworks and methodologies (e.g., mental model, engagement models, information architectures) across multiple teams.
Create presentations and prototypes to communicate product designs and vision and present to executive leadership.
Give back to the design community at Twitch by using and improving existing patterns and approaches.
Lead and mentor a small group of designers working in the Engagement space—providing direction, elevating craft, and fostering alignment across workstreams.
Perks
Medical, Dental, Vision & Disability Insurance
401(k)
Maternity & Parental Leave
Flexible PTO
Amazon Employee Discount
You can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY.
About the team The Twitch UX Community team is responsible for streamer creation and viewer engagement experiences across our product ecosystem, building and maintaining a cross‑platform live streaming service that supports the growth and development of streamer based communities.
Basic Qualifications
10+ years of design experience
10+ years of practical experience in UX design with an emphasis on user and/or fan engagement experiences.
Excellent interaction design and visual craft skills including experience with prototyping mobile experiences and high level of proficiency in Figma
An Experience Strategy skillset that allows you to map user needs and mental models to UX, IA, and UI design decisions.
Demonstrated experience collaborating closely with other designers, researchers, product managers and engineers
Excellent storytelling and narrative skills that align cross functional partners and executive teams around design vision and rationale
Experience guiding and mentoring other designers, giving thoughtful critique that raises the bar for craft and strategic thinking
Demonstrated empathy for the people using your software or products
Preferred Qualifications
Experience providing and effectively communicating strategic and tactical recommendations based on data
Deep experience with mobile experiences
Experience with AI workflows
Experience redefining or modernizing a mature product without disrupting user trust
Prior work in streaming, entertainment or community‑based platforms
Experience as a content creator or with UGC platforms
In‑depth knowledge of design systems
B.S. (or M.S./MFA) in Design, Interaction/UX Design or HCI
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
USA, CA, Irvine - 164,000.00 - 221,800.00 USD annually USA, CA, SAN FRANCISCO - 180,300.00 - 244,000.00 USD annually USA, NY, New York - 180,300.00 - 244,000.00 USD annually USA, WA, SEATTLE - 164,000.00 - 221,800.00 USD annually
Posted:
March 26, 2026 (Updated about 20 hours ago)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr
If you are interested in this position, please apply on Twitch’s Career site https://www.twitch.tv/jobs/en/
About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and discover the projects we’re solving on our Blog.
About the Role As a Principal UX Designer, Engagement Growth you will be a trusted part of design leadership, advising Director+ level stakeholders. You will own work at the program level and be a significant contributor to the creation, implementation, and successful delivery of design solutions for significantly complex problems that are focused on Viewer Engagement.
This includes defining the strategy for features that increase the frequency of user engagement and build more durable relationships between creators and their communities. You will drive cross-organizational design strategies and set the standard for design excellence across multiple products. You will actively develop and mentor other designers.
You Will
Shape the long‑term vision for how our users engage with our platform, streamers and their communities.
Partner with senior researchers, product managers and data scientists to deeply understand our user’s behaviors and needs, business objectives and competitive landscape then translate insights into programs and projects.
Drive the design strategy and execution for complex products and features focused on user engagement.
Lead strategic alignment across organizations, defining and evangelizing frameworks and methodologies (e.g., mental model, engagement models, information architectures) across multiple teams.
Create presentations and prototypes to communicate product designs and vision and present to executive leadership.
Give back to the design community at Twitch by using and improving existing patterns and approaches.
Lead and mentor a small group of designers working in the Engagement space—providing direction, elevating craft, and fostering alignment across workstreams.
Perks
Medical, Dental, Vision & Disability Insurance
401(k)
Maternity & Parental Leave
Flexible PTO
Amazon Employee Discount
You can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY.
About the team The Twitch UX Community team is responsible for streamer creation and viewer engagement experiences across our product ecosystem, building and maintaining a cross‑platform live streaming service that supports the growth and development of streamer based communities.
Basic Qualifications
10+ years of design experience
10+ years of practical experience in UX design with an emphasis on user and/or fan engagement experiences.
Excellent interaction design and visual craft skills including experience with prototyping mobile experiences and high level of proficiency in Figma
An Experience Strategy skillset that allows you to map user needs and mental models to UX, IA, and UI design decisions.
Demonstrated experience collaborating closely with other designers, researchers, product managers and engineers
Excellent storytelling and narrative skills that align cross functional partners and executive teams around design vision and rationale
Experience guiding and mentoring other designers, giving thoughtful critique that raises the bar for craft and strategic thinking
Demonstrated empathy for the people using your software or products
Preferred Qualifications
Experience providing and effectively communicating strategic and tactical recommendations based on data
Deep experience with mobile experiences
Experience with AI workflows
Experience redefining or modernizing a mature product without disrupting user trust
Prior work in streaming, entertainment or community‑based platforms
Experience as a content creator or with UGC platforms
In‑depth knowledge of design systems
B.S. (or M.S./MFA) in Design, Interaction/UX Design or HCI
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
USA, CA, Irvine - 164,000.00 - 221,800.00 USD annually USA, CA, SAN FRANCISCO - 180,300.00 - 244,000.00 USD annually USA, NY, New York - 180,300.00 - 244,000.00 USD annually USA, WA, SEATTLE - 164,000.00 - 221,800.00 USD annually
Posted:
March 26, 2026 (Updated about 20 hours ago)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr