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Director of Amazon Business Channel

ProCaps Labs, Henderson, NV, United States


POSITION SUMMARY The

Director of Amazon Channel Distribution

is the senior leader accountable for the end-to-end growth, performance, compliance, and operational excellence of ProCaps Laboratories’ Amazon business. This role owns the Amazon ecosystem, including advertising strategy, catalog management, regulatory compliance, demand forecasting, inventory health, and account performance while leading and developing a specialized Amazon team.

This position requires deep technical expertise in Amazon platforms, particularly

SAS Core and Amazon Seller Central , combined with strong people leadership and cross-functional influence. The Director ensures that ProCaps’ supplement and wellness portfolio is fully compliant, operationally sound, scalable, and protected from policy risk, while enabling sustainable growth on Amazon.

This position leads the Amazon expert team, ensuring all channel activities remain synchronized to maximize sales performance, maintain compliance for regulated nutraceutical products, and deliver a best-in-class customer experience.

The Director works cross-functionally with

Marketing, Supply Chain, Finance, Product Administration, and Creative teams

to align advertising performance, product availability, and catalog accuracy while ensuring the Amazon channel supports ProCaps’ long-term growth strategy

WHAT YOU BRING (MINIMUM JOB QUALIFICATIONS)

Bachelor’s degree in Business Administration, Operations, Supply Chain, eCommerce, or related field.

8+ years of progressive experience

managing Amazon or marketplace businesses

5+ years of leadership experience

in eCommerce or digital marketplace management.

Proven leadership experience owning Amazon as a primary revenue channel and managing specialized Amazon teams.

Deep, hands‑on expertise with SAS Core ,

Seller Central , and/or Vendor Central.

Demonstrated experience managing

catalog compliance and regulated categories

(health, wellness, supplements strongly preferred).

Strong understanding of Amazon:

Account Health

Listing policies and enforcement

FBA operations and inventory health metrics

Exceptional analytical, organizational, and communication skills.

PREFERRED QUALIFICATIONS

Experience scaling Amazon businesses within

regulated industries such as

or nutraceutical or consumer packaged goods (CPG)

Familiarity with marketplace analytics tools

Advanced Excel and BI tool experience (Power BI, Tableau, Looker).

Experience working in complex, high‑SKU environments.

Experience managing Amazon agencies and marketplace partners.

Familiarity with PIM, DAM, and feed management platforms.

Experience leading Amazon through periods of rapid growth or operational transformation.

WHAT YOU'LL DO (ESSENTIAL JOB DUTIES AND RESPONSIBILITIES) Amazon Channel Strategy & Leadership

Own the overall

Amazon channel strategy , translating company growth and profitability objectives into executable operating plans across catalog, compliance, inventory, and fulfillment.

Identify market opportunities and competitive positioning strategies to expand market share.

Serve as the

senior Amazon subject‑matter expert

internally, providing leadership with clear guidance on platform changes, risks, and opportunities.

Lead Amazon as a core digital sales channel within the company’s broader commerce strategy.

Lead, mentor, and develop a high‑performing Amazon team, setting clear performance expectations and accountability.

Act as the primary escalation point for

critical Amazon issues , including delistings, account health risks, and operational disruptions.

Amazon Platform Expertise & SAS Core Ownership

Maintain expert‑level command of

Amazon Seller Central, Vendor Central, and SAS Core , ensuring accurate data interpretation and decision‑making.

Leverage

SAS Core analytics

to monitor:

Sales, traffic, conversion, and contribution margin

Forecast accuracy and demand signals

Inventory health, inbound performance, and operational KPIs

Translate complex Amazon data into

clear insights and recommendations

for executive leadership.

Amazon Advertising & Digital Growth

Oversee the Amazon advertising and retail media strategy including:

Sponsored Products

Sponsored Brands

Sponsored Display

Amazon DSP

Ensure campaigns drive customer acquisition, brand visibility, and revenue growth.

Monitor competitive activity and identify business development opportunities and market expansion.

Manage agency relationships and ensure advertising strategies align with inventory availability, product launches, and are delivering business acquisition results.

Catalog Integrity & Compliance Governance

Oversee full

catalog governance

for all Amazon SKUs, ensuring listings are accurate, optimized, and fully compliant with Amazon and regulatory requirements.

Ensure listings are optimized for Amazon search algorithms, discoverability, and conversion performance.

Manage Amazon Brand Registry and enforce brand protection policies including monitoring unauthorized sellers and listing violations.

Establish and enforce

compliance frameworks

across:

Product listings and claims

Labeling, packaging, and regulated category requirements

New SKU setup and lifecycle management

Ensure proactive monitoring and rapid resolution of:

Listing suppressions

Policy violations

Regulatory or documentation‑related delistings

Partner closely with the

Catalogue & Compliance Manager

to conduct regular audits and maintain a low‑risk catalog environment.

Amazon Account Health & Risk Management

Own and monitor

Amazon Account Health metrics , ensuring adherence to Amazon performance standards.

Proactively identify and mitigate risks related to:

Policy compliance

Customer experience metrics

Operational and fulfillment performance

Lead corrective action plans and appeals when issues arise, safeguarding the continuity of the Amazon business.

Ensure SOPs, documentation, and audit readiness across all Amazon operations.

Operations, Inventory & Demand Oversight

Provide strategic oversight of

inventory planning, demand forecasting, and FBA/FBM operations.

Partner with the

Operations, Inventory & Demand Manager

to:

Maintain healthy inventory positions

Prevent stock‑outs, excess inventory, and aged stock

Align inventory availability with promotions and advertising

Ensure compliance with Amazon requirements related to:

Inbound shipments

Packaging and labeling

Expiration and batch tracking (regulated categories)

Cross‑Functional & External Collaboration

Collaborate closely with:

Marketing & Advertising (campaign readiness and compliant content)

Supply Chain & Manufacturing

Finance (forecasting, working capital, profitability)

Regulatory & Quality teams

Manage and guide

external Amazon agencies and partners , ensuring execution aligns with ProCaps standards, compliance requirements, and inventory realities.

Reporting, Analytics & Executive Communication

Establish robust dashboards and reporting cadences covering:

Sales & Conversion Rates

Revenue growth & Profitability

Inventory health and forecast accuracy

Compliance incidents and resolution timelines

Account health and operational KPIs

Translate and present market insights, risks, and strategic recommendations to improve sales and operational performance to senior leadership.

Drive continuous improvement through data‑driven decision‑making.

WORK ENVIRONMENT

Duties are performed primarily in a smoke‑free office environment

We are an equal opportunity employer committed to creating an inclusive environment for all employees.

We pride ourselves on maintaining a clean and organized environment, fostering a sense of pride and ownership in our space.

Our culture is rich in diversity, quality, safety, fun, and respect, creating a vibrant and inclusive atmosphere.

We are dedicated to professionalism and growth, continually striving to improve and excel in all we do.

PHYSICAL REQUIREMENTS

Frequent sitting, standing, walking

Able to lift up to 25 lbs.

ProCaps provides :

A competitive salary!

Top‑Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!

Paid Time Off, Eight (8) Company Holidays

401(k) with Company Match – up to 4.5%

100% Company Life Coverage

100% Short Term Disability Coverage

Gym Membership Reimbursement

Vitamin Allowance + Discounts

Company‑Funded Health Savings Account ($1,600/year)

Cash Reward Employee Referral Program

Pet Insurance

Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!

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