Principal UX Designer, Fire TV and Tablet UX Design
Amazon, San Francisco, CA, United States
Principal UX Designer, Fire TV & Tablet UX Design
Job ID: 10374649 | Amazon.com Services LLC
This is a strategic, hands‑on role where you'll be the expert in what's possible across a wide variety of supported products like smart TVs, streaming devices, and tablets. You'll design for the distinct contexts of communal living room experiences versus personal tablet interactions, balancing entertainment‑focused use cases with productivity‑driven workflows. Your mission is to create, explore and bring to life familiar, harmonious experiences that feel native to each product line while integrating Alexa's agentic capabilities as a natural extension of the user interface—ensuring AI assistance enhances rather than disrupts the core experience across our evolving ecosystem. You'll collaborate across product lines including Alexa, Prime Video & Kindle to promote Amazon's flywheel effect and deliver "magical together" customer experiences that showcase the power of our integrated services.
Key Job Responsibilities
Vision Setting: Define and prototype the future of agentic integrations across Fire TV & Tablet experiences, focusing on how AI transforms product experiences
Cross-Endpoint Design: Create harmonized experiences that integrate seamlessly across teams, platforms, and device types
Systems & Visual Design: Lead end-to-end design from concept through UI, systems design, and prototyping—working across design verticals to evolve and scale product design systems and visual languages
Strategic Partnership: Collaborate with and influence stakeholders at Director and VP level, serving as a strong customer and design advocate as well as bar raiser for quality of work
Customer-Centered Innovation: Analyze customer problems, needs and insights to craft delightful solutions that meet measurable customer outcomes and business goals, creating user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings
Thought Leadership: Serve as a design partner, thought leader and creative director, contributing to strategic direction and execution
Hands‑On Execution: Quickly yet thoroughly create process flows, wireframes, and visual design mockups to effectively conceptualize and communicate detailed interaction behaviors, articulating clear customer "mental models" and systems architectures
Collaboration: Partner with development teams to build experiences—provide appropriate design specifications, create assets, and review finished interfaces
Basic Qualifications
10+ years of product design experience with proven track record of shipping consumer products
Available online portfolio demonstrating excellence in User Interface Design, Information Architecture, Visual and Interaction Design a full-stack product designer with motion design as a bonus
Experience in life cycle design projects from design strategy through execution
Strong systems thinking and visual design capabilities
Strong prototyping skills to bring concepts to life
Proven ability to navigate ambiguity and complexity in fast-paced environments
Strong communication and storytelling abilities
Track record of managing and influencing senior stakeholders
Experience providing and effectively communicating strategic and tactical recommendations based on data
Preferred Qualifications
Experience with AI/generative AI product design a plus
Experience with TV/streaming interfaces/10 ft design a plus
Experience designing operating systems (e.g., Windows, Android, IOS)
Experience designing on Android or Google Mobile System (GMS)
Experience operationalizing ambitious design concepts into an executable roadmap of meaningful experience improvements
Proficiency with modern design tools (Figma, prototyping tools, AI design tools, vibe coding)
Development knowledge (HTML/CSS, JavaScript) is a plus
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, WA, Seattle - 164,000.00 - 221,800.00 USD annually
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Posted:
March 26, 2026 (Updated about 20 hours ago)
#J-18808-Ljbffr
This is a strategic, hands‑on role where you'll be the expert in what's possible across a wide variety of supported products like smart TVs, streaming devices, and tablets. You'll design for the distinct contexts of communal living room experiences versus personal tablet interactions, balancing entertainment‑focused use cases with productivity‑driven workflows. Your mission is to create, explore and bring to life familiar, harmonious experiences that feel native to each product line while integrating Alexa's agentic capabilities as a natural extension of the user interface—ensuring AI assistance enhances rather than disrupts the core experience across our evolving ecosystem. You'll collaborate across product lines including Alexa, Prime Video & Kindle to promote Amazon's flywheel effect and deliver "magical together" customer experiences that showcase the power of our integrated services.
Key Job Responsibilities
Vision Setting: Define and prototype the future of agentic integrations across Fire TV & Tablet experiences, focusing on how AI transforms product experiences
Cross-Endpoint Design: Create harmonized experiences that integrate seamlessly across teams, platforms, and device types
Systems & Visual Design: Lead end-to-end design from concept through UI, systems design, and prototyping—working across design verticals to evolve and scale product design systems and visual languages
Strategic Partnership: Collaborate with and influence stakeholders at Director and VP level, serving as a strong customer and design advocate as well as bar raiser for quality of work
Customer-Centered Innovation: Analyze customer problems, needs and insights to craft delightful solutions that meet measurable customer outcomes and business goals, creating user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings
Thought Leadership: Serve as a design partner, thought leader and creative director, contributing to strategic direction and execution
Hands‑On Execution: Quickly yet thoroughly create process flows, wireframes, and visual design mockups to effectively conceptualize and communicate detailed interaction behaviors, articulating clear customer "mental models" and systems architectures
Collaboration: Partner with development teams to build experiences—provide appropriate design specifications, create assets, and review finished interfaces
Basic Qualifications
10+ years of product design experience with proven track record of shipping consumer products
Available online portfolio demonstrating excellence in User Interface Design, Information Architecture, Visual and Interaction Design a full-stack product designer with motion design as a bonus
Experience in life cycle design projects from design strategy through execution
Strong systems thinking and visual design capabilities
Strong prototyping skills to bring concepts to life
Proven ability to navigate ambiguity and complexity in fast-paced environments
Strong communication and storytelling abilities
Track record of managing and influencing senior stakeholders
Experience providing and effectively communicating strategic and tactical recommendations based on data
Preferred Qualifications
Experience with AI/generative AI product design a plus
Experience with TV/streaming interfaces/10 ft design a plus
Experience designing operating systems (e.g., Windows, Android, IOS)
Experience designing on Android or Google Mobile System (GMS)
Experience operationalizing ambitious design concepts into an executable roadmap of meaningful experience improvements
Proficiency with modern design tools (Figma, prototyping tools, AI design tools, vibe coding)
Development knowledge (HTML/CSS, JavaScript) is a plus
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, WA, Seattle - 164,000.00 - 221,800.00 USD annually
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Posted:
March 26, 2026 (Updated about 20 hours ago)
#J-18808-Ljbffr