Marketing Specialist
Frontier Psychiatry, LLC, Billings Metropolitan Area, MT, United States
About Frontier Psychiatry
Frontier Psychiatry is a physician‑led, tech‑enabled telehealth organization on a mission to improve the mental wellbeing of people in rural communities nationwide. We deliver timely, scalable, and evidence‑based care in psychiatry and addiction medicine through innovative virtual solutions that expand access to those who need it most.
Since our launch, Frontier Psychiatry has grown rapidly while maintaining a deep commitment to our founding purpose — lifting the mental wellbeing of underserved populations. Our work is guided by healthcare’s Quintuple Aim, which drives every decision we make:
Deliver excellent patient care.
Support the well‑being of our team.
Lower the total cost of care.
Improve the population health of the communities we serve.
Advance health equity.
If you’re passionate about meaningful work, innovation in behavioral health, and making a lasting difference in people’s lives, we’d love for you to join our team.
Remote | Serving Montana, Idaho & Alaska
Full‑Time | Telepsychiatry
Why This Role Exists Frontier Psychiatry is expanding rapidly—and marketing is a core driver of that growth. We are building a scalable engine for patient acquisition, referral engagement, and brand awareness across rural communities in Montana, Idaho, Alaska, and Nevada. This role exists to turn momentum into a repeatable growth system. You won’t be starting from zero. Frontier has:
Published outcomes in JAMA Network Open showing 38% lower hospitalization rates and 18% fewer ER visits
An employee eNPS of 53, well above industry benchmark
A strong and growing brand presence
You’ll work closely with leadership to build the infrastructure that connects content, campaigns, and channels → to real patient growth.
What You’ll Do CRM & Lifecycle Marketing
Manage and optimize HubSpot CRM, including segmentation, workflows, and lead tracking
Build and maintain marketing automation that supports patient and referral journeys
Monitor performance and continuously improve conversion across the funnel
Plan and execute email campaigns from strategy through performance analysis
Support patient acquisition by scaling lead generation and self‑referral channels
Optimize provider profiles across platforms (e.g., Psychology Today, ZocDoc, Google Business Profile)
Content & Social Media
Manage Frontier’s presence across LinkedIn, Facebook, Instagram, and YouTube
Plan, create, schedule, and analyze content performance
Support development and execution of a YouTube content strategy
Write and publish blogs, website content, and digital materials that are clear and accessible
Design & Brand Execution
Create marketing collateral including one‑pagers, presentations, and digital assets
Ensure brand consistency across channels and materials
Use tools like Canva, Figma, or Adobe Creative Suite to produce clean, professional work
Coordinate direct mail campaigns and conference logistics
Support event execution, including materials and follow‑up
Collaborate with internal teams and external vendors to align messaging and execution
Performance Tracking & Strategy
Track and report on marketing performance metrics
Identify trends, insights, and opportunities for improvement
Contribute to marketing strategy as Frontier expands into new markets
What Success Looks Like In this role, success means:
Consistent execution of high‑quality marketing campaigns
Measurable growth in patient acquisition and engagement
Strong CRM infrastructure and marketing automation
Increased visibility and performance across digital channels
Clear reporting and insights that inform growth strategy
Required Qualifications
2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission‑driven organization
Experience managing HubSpot or a comparable CRM platform
Strong writing and editing skills with the ability to simplify complex topics
Experience managing brand social media accounts
Competence in basic graphic design for marketing materials
Familiarity with SEO and content marketing best practices
Comfort working in a fast‑moving, ambiguous environment
Excellent time management skills with the ability to prioritize numerous tasks through completion
What We Offer We believe expanding access to mental health care requires investing in the people who build those connections.
120 hours of paid vacation
40 hours of sick time
Your birthday off with pay
9.5 paid holidays
401(k) with company match
100% employer‑paid employee‑only premiums for medical, dental, vision, and accidental insurance
Stock options
Company‑provided equipment
Our Commitment Frontier Psychiatry is committed to building a diverse, inclusive, and ethical team. We value those who practice with integrity, compassion, and respect—for patients, community partners and for themselves.
#J-18808-Ljbffr
Since our launch, Frontier Psychiatry has grown rapidly while maintaining a deep commitment to our founding purpose — lifting the mental wellbeing of underserved populations. Our work is guided by healthcare’s Quintuple Aim, which drives every decision we make:
Deliver excellent patient care.
Support the well‑being of our team.
Lower the total cost of care.
Improve the population health of the communities we serve.
Advance health equity.
If you’re passionate about meaningful work, innovation in behavioral health, and making a lasting difference in people’s lives, we’d love for you to join our team.
Remote | Serving Montana, Idaho & Alaska
Full‑Time | Telepsychiatry
Why This Role Exists Frontier Psychiatry is expanding rapidly—and marketing is a core driver of that growth. We are building a scalable engine for patient acquisition, referral engagement, and brand awareness across rural communities in Montana, Idaho, Alaska, and Nevada. This role exists to turn momentum into a repeatable growth system. You won’t be starting from zero. Frontier has:
Published outcomes in JAMA Network Open showing 38% lower hospitalization rates and 18% fewer ER visits
An employee eNPS of 53, well above industry benchmark
A strong and growing brand presence
You’ll work closely with leadership to build the infrastructure that connects content, campaigns, and channels → to real patient growth.
What You’ll Do CRM & Lifecycle Marketing
Manage and optimize HubSpot CRM, including segmentation, workflows, and lead tracking
Build and maintain marketing automation that supports patient and referral journeys
Monitor performance and continuously improve conversion across the funnel
Plan and execute email campaigns from strategy through performance analysis
Support patient acquisition by scaling lead generation and self‑referral channels
Optimize provider profiles across platforms (e.g., Psychology Today, ZocDoc, Google Business Profile)
Content & Social Media
Manage Frontier’s presence across LinkedIn, Facebook, Instagram, and YouTube
Plan, create, schedule, and analyze content performance
Support development and execution of a YouTube content strategy
Write and publish blogs, website content, and digital materials that are clear and accessible
Design & Brand Execution
Create marketing collateral including one‑pagers, presentations, and digital assets
Ensure brand consistency across channels and materials
Use tools like Canva, Figma, or Adobe Creative Suite to produce clean, professional work
Coordinate direct mail campaigns and conference logistics
Support event execution, including materials and follow‑up
Collaborate with internal teams and external vendors to align messaging and execution
Performance Tracking & Strategy
Track and report on marketing performance metrics
Identify trends, insights, and opportunities for improvement
Contribute to marketing strategy as Frontier expands into new markets
What Success Looks Like In this role, success means:
Consistent execution of high‑quality marketing campaigns
Measurable growth in patient acquisition and engagement
Strong CRM infrastructure and marketing automation
Increased visibility and performance across digital channels
Clear reporting and insights that inform growth strategy
Required Qualifications
2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission‑driven organization
Experience managing HubSpot or a comparable CRM platform
Strong writing and editing skills with the ability to simplify complex topics
Experience managing brand social media accounts
Competence in basic graphic design for marketing materials
Familiarity with SEO and content marketing best practices
Comfort working in a fast‑moving, ambiguous environment
Excellent time management skills with the ability to prioritize numerous tasks through completion
What We Offer We believe expanding access to mental health care requires investing in the people who build those connections.
120 hours of paid vacation
40 hours of sick time
Your birthday off with pay
9.5 paid holidays
401(k) with company match
100% employer‑paid employee‑only premiums for medical, dental, vision, and accidental insurance
Stock options
Company‑provided equipment
Our Commitment Frontier Psychiatry is committed to building a diverse, inclusive, and ethical team. We value those who practice with integrity, compassion, and respect—for patients, community partners and for themselves.
#J-18808-Ljbffr