Senior Content Marketing Specialist
STX Next Sp z.o.o, Poland, NY, United States
We are STX Next, a global IT consulting company specializing in customer-focused software services. Join a group of 500 professionals dedicated to helping customers build outstanding products. Leveraging the latest advancements in the field, and a passion for innovation, we're shaping the future of technology one project at a time.
Are you the NEXT one?
Type of contract
A B2B contract or Contract of Employment, for your flexibility and competitive compensation package
Location
B2B Contract:
10 000 - 14 000 PLN NET + VAT Contract of Employment:
7 680 - 12 000 PLN GROSS
Join our Marketing team as a
Content Specialist
to drive our
B2B expert
presence. You will produce
high-quality content
for tech leaders to increase our Google search visibility (including AI Mode/Overviews) and authority in LLM search tools like Claude, Gemini, and ChatGPT. Your work builds topical authority and directly generates business demand. You will establish our brand as a primary resource for industry expertise.
Our technical teams are very engaged in supporting the content creation especially on emerging technologies where showing our depth of expertise is paramount.
Responsibilities
Creating article outlines aligned with SEO best practices, LLM search, and user intent.
Creating content based on interviews with our internal experts, their experience, and real-life case studies.
Preparing interview questions, conducting expert interviews, extracting examples, practical insights, and non-obvious learnings.
Taking initiative by:
Proposing additional topics and content expansions based on expert conversations.
Suggesting cluster development and internal linking improvements.
Conducting research, analyzing information, reviewing internal materials, and writing substantive, high-quality articles based on collected materials and insights.
Conducting outreach to external experts, collecting comments, quotes, or short external expert feedback for the articles.
Using AI tools consciously and critically as process support (research, structuring, outlining), not as content generators.
Working effectively within an established content process.
Extracting key insights from articles to support the creation of visuals or to repurpose the content effectively.
Improving readability and scannability of content, SEO optimizations.
Being open to support in other areas of marketing when needed.
Requirements
Proven experience in creating expert B2B content for a clearly defined audience.
Ability to work with technical topics, understand the language engineers use, and ask relevant, insightful questions.
Knowledge on how to optimize certain types of content to generate qualified leads.
SEO knowledge, including:
User intent and audience needs.
Internal linking.
Topic clusters.
Article structure and on-page optimization.
Experience working with SEO checklists and supporting tools (nice to have: Surfer SEO, Ahrefs).
Familiarity with Webflow CMS is a plus (not required).
Basic ability to analyze content performance using Google Analytics and Microsoft Clarity heatmaps.
Ability to use AI tools to support the content process, with a clear understanding of AI limitations in content creation.
Excellent communication skills and ease in building relationships with experts.
Ability to guide conversations without dominating them.
Strong sense of ownership and good work organization.
Proactivity and curiosity in proposing topics, improvements, and solutions.
Openness to feedback and a strong willingness to learn and grow.
We value your drive more than a perfect checklist. If you are a proactive professional who loves collaborating and turning complex ideas into great content, we want to hear from you. We prioritize your potential and storytelling skills over ticking every single box. We welcome your application even if you do not meet every requirement.
Remote-First Flexibility Work from where you feel most productive. We offer a remote-first environment with the freedom to set your own schedule in coordination with your team. Whether you need a midday break or a specific routine, we trust you to manage your time and deliver results while maintaining your personal well-being.
Reimbursed private medical care (Medicover) and Multisport We care about the health and well-being of our colleagues. Choose a sports card and dedicated medical care for yourself and your relatives.
Work with true enthusiasts and professionals who will support you along the way. You can count on leaders and experts who are willing to share their knowledge so that you too can join their ranks someday.
Technology focus Growth review Junior, Regular or Senior? Every year we have a chance to discuss acquired skills and prepare a development plan for upcoming months.
Events Attend exciting internal webinars, celebrate special days with us, and join us at conferences and meetups as a listener or speaker!
Workation Team trips where you have a chance as a team not only to work together, but also integrate f2f.
#J-18808-Ljbffr
Are you the NEXT one?
Type of contract
A B2B contract or Contract of Employment, for your flexibility and competitive compensation package
Location
B2B Contract:
10 000 - 14 000 PLN NET + VAT Contract of Employment:
7 680 - 12 000 PLN GROSS
Join our Marketing team as a
Content Specialist
to drive our
B2B expert
presence. You will produce
high-quality content
for tech leaders to increase our Google search visibility (including AI Mode/Overviews) and authority in LLM search tools like Claude, Gemini, and ChatGPT. Your work builds topical authority and directly generates business demand. You will establish our brand as a primary resource for industry expertise.
Our technical teams are very engaged in supporting the content creation especially on emerging technologies where showing our depth of expertise is paramount.
Responsibilities
Creating article outlines aligned with SEO best practices, LLM search, and user intent.
Creating content based on interviews with our internal experts, their experience, and real-life case studies.
Preparing interview questions, conducting expert interviews, extracting examples, practical insights, and non-obvious learnings.
Taking initiative by:
Proposing additional topics and content expansions based on expert conversations.
Suggesting cluster development and internal linking improvements.
Conducting research, analyzing information, reviewing internal materials, and writing substantive, high-quality articles based on collected materials and insights.
Conducting outreach to external experts, collecting comments, quotes, or short external expert feedback for the articles.
Using AI tools consciously and critically as process support (research, structuring, outlining), not as content generators.
Working effectively within an established content process.
Extracting key insights from articles to support the creation of visuals or to repurpose the content effectively.
Improving readability and scannability of content, SEO optimizations.
Being open to support in other areas of marketing when needed.
Requirements
Proven experience in creating expert B2B content for a clearly defined audience.
Ability to work with technical topics, understand the language engineers use, and ask relevant, insightful questions.
Knowledge on how to optimize certain types of content to generate qualified leads.
SEO knowledge, including:
User intent and audience needs.
Internal linking.
Topic clusters.
Article structure and on-page optimization.
Experience working with SEO checklists and supporting tools (nice to have: Surfer SEO, Ahrefs).
Familiarity with Webflow CMS is a plus (not required).
Basic ability to analyze content performance using Google Analytics and Microsoft Clarity heatmaps.
Ability to use AI tools to support the content process, with a clear understanding of AI limitations in content creation.
Excellent communication skills and ease in building relationships with experts.
Ability to guide conversations without dominating them.
Strong sense of ownership and good work organization.
Proactivity and curiosity in proposing topics, improvements, and solutions.
Openness to feedback and a strong willingness to learn and grow.
We value your drive more than a perfect checklist. If you are a proactive professional who loves collaborating and turning complex ideas into great content, we want to hear from you. We prioritize your potential and storytelling skills over ticking every single box. We welcome your application even if you do not meet every requirement.
Remote-First Flexibility Work from where you feel most productive. We offer a remote-first environment with the freedom to set your own schedule in coordination with your team. Whether you need a midday break or a specific routine, we trust you to manage your time and deliver results while maintaining your personal well-being.
Reimbursed private medical care (Medicover) and Multisport We care about the health and well-being of our colleagues. Choose a sports card and dedicated medical care for yourself and your relatives.
Work with true enthusiasts and professionals who will support you along the way. You can count on leaders and experts who are willing to share their knowledge so that you too can join their ranks someday.
Technology focus Growth review Junior, Regular or Senior? Every year we have a chance to discuss acquired skills and prepare a development plan for upcoming months.
Events Attend exciting internal webinars, celebrate special days with us, and join us at conferences and meetups as a listener or speaker!
Workation Team trips where you have a chance as a team not only to work together, but also integrate f2f.
#J-18808-Ljbffr