Associate Director, Strategic Planning
Neon Nyc, New York, NY, United States
The Associate Dir, Strategic Planning is an experienced brand strategist with skills in insight generation, positioning, and creative brief writing. They are able to lead core brand strategy deliverables and workshops more autonomously, while also serving as a consultant to clients on research design and analysis. Their ability to understand disease, market, and competition allows them to develop bespoke brand strategies and provide independent guidance to both internal teams and clients. The Associate Dir, Strategic Planning is responsible for the supervision and career development of junior talent.
ESSENTIAL FUNCTIONS Brand Planning
Full understanding and execution of strategic discipline, agency processes, and pharma compliance requirements.
Gathering of relevant customer dynamics, deep understanding of disease state and how to apply this to a brand strategy and brand challenges.
Displays effective story telling skills as it relates to written strategy skills.
Supports new business in conducting research, distilling insights, generating strategy, and story telling.
Client Management
Display strategic leadership and facilitation of core client workshops and brainstorming sessions.
Effective ability to address internal and client questions on the agency’s POV and recommendations.
Serves as consultant to client on market research design, methodologies, and analysis.
Cross Functional Collaboration
Act as internal brand team(s) day to day point of contact with limited supervision and fosters positive team dynamic.
Partner with other agency departments to ensure pull through of insights and strategy.
Talent Management
Manage and mentor junior level staff and delegate incoming tasks and assignments as appropriate.
Involved in hiring and staffing decisions and full life‑cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
JOB DUTIES / RESPONSIBILITIES
For Specialty functions, see additional information (if applicable) in the box below.
Applies strong foundational understanding of the strategic planning fundamentals of disease state, indications, customer and science toward strategic and tactical recommendations for assigned brands.
Effectively mitigates brand challenges with strategic recommendations based on disease market.
Understands and effectively utilizes the strategic process and agency structure as well as pharmaceutical marketing guidance and compliance requirements.
Balances working autonomously and collaboratively with senior internal team members on core accounts.
Develops strong drafts across the full suite of brand strategy deliverables.
Expands pitch participation in immersion interviewing, storytelling, strategy development and tactic pull through.
Leads client workshops preparation and comfortably moderate breakout groups and capture key takeaways.
Directly supervises Strategic Planning Supervisor, Senior Strategic Planner and/or Strategic Planner on brand(s), and provides mentorship/guidance to team.
Involved with decisions for hiring, staffing, career development, and full life‑cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).
Demonstrates leadership, empathy and professionalism in communications.
EDUCATION DEGREE/DIPLOMA
AREA OF STUDY: Marketing, Advertising, Communications, or Related Field
REQUIRED/PREFERRED: Preferred
MINIMUM EXPERIENCE 5+ years Brand strategy or market research (Required/Preferred)
3+ years Pharmaceutical/health experience (Preferred)
KNOWLEDGE, SKILLS, & ABILITIES
Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel.
Ability to use AI platforms as an accelerant for brand needs and strategic deliverables.
Strong working knowledge in market research tools (search databases including SERMO, Datamonitor).
Excellent working knowledge in social media platforms.
Excellent oral and written communication; articulate, support and begin to drive influence for a strategic point of view internally and externally.
Active listening and keen attention to detail.
Strong strategic and analytical skills; leveraging both qualitative insights and data to solve brand challenges.
Able to work on multiple projects, adhere to timeline and maintain organization.
COMPETENCIES Communication
Expresses ideas accurately, concisely, and clearly.
Displays eagerness in learning and asks thought provoking questions.
Passion
Demonstrates investment and commitment to brands, clients, teams, and assignments.
Organization
Creates clear goals, identifies, and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
Ability to work effectively in a team environment to build and foster positive relationships and trust.
Agility
Ability to change directions quickly and think on your feet.
Forward Thinking
Focused on short term wins as well as building towards long‑term success.
Problem‑Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them.
Engaged/Motivated
Is attentive and shows interest in the subject and learning the discipline.
Attention to Detail
Self edits work and has a sharp focus on even the smallest of details.
STATEMENT OF UNDERSTANDING This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In‑Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
$120,000 to $160,000 annually
Part of the IPG Health network, FCB Health New York is a full‑service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency’s DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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ESSENTIAL FUNCTIONS Brand Planning
Full understanding and execution of strategic discipline, agency processes, and pharma compliance requirements.
Gathering of relevant customer dynamics, deep understanding of disease state and how to apply this to a brand strategy and brand challenges.
Displays effective story telling skills as it relates to written strategy skills.
Supports new business in conducting research, distilling insights, generating strategy, and story telling.
Client Management
Display strategic leadership and facilitation of core client workshops and brainstorming sessions.
Effective ability to address internal and client questions on the agency’s POV and recommendations.
Serves as consultant to client on market research design, methodologies, and analysis.
Cross Functional Collaboration
Act as internal brand team(s) day to day point of contact with limited supervision and fosters positive team dynamic.
Partner with other agency departments to ensure pull through of insights and strategy.
Talent Management
Manage and mentor junior level staff and delegate incoming tasks and assignments as appropriate.
Involved in hiring and staffing decisions and full life‑cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
JOB DUTIES / RESPONSIBILITIES
For Specialty functions, see additional information (if applicable) in the box below.
Applies strong foundational understanding of the strategic planning fundamentals of disease state, indications, customer and science toward strategic and tactical recommendations for assigned brands.
Effectively mitigates brand challenges with strategic recommendations based on disease market.
Understands and effectively utilizes the strategic process and agency structure as well as pharmaceutical marketing guidance and compliance requirements.
Balances working autonomously and collaboratively with senior internal team members on core accounts.
Develops strong drafts across the full suite of brand strategy deliverables.
Expands pitch participation in immersion interviewing, storytelling, strategy development and tactic pull through.
Leads client workshops preparation and comfortably moderate breakout groups and capture key takeaways.
Directly supervises Strategic Planning Supervisor, Senior Strategic Planner and/or Strategic Planner on brand(s), and provides mentorship/guidance to team.
Involved with decisions for hiring, staffing, career development, and full life‑cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).
Demonstrates leadership, empathy and professionalism in communications.
EDUCATION DEGREE/DIPLOMA
AREA OF STUDY: Marketing, Advertising, Communications, or Related Field
REQUIRED/PREFERRED: Preferred
MINIMUM EXPERIENCE 5+ years Brand strategy or market research (Required/Preferred)
3+ years Pharmaceutical/health experience (Preferred)
KNOWLEDGE, SKILLS, & ABILITIES
Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel.
Ability to use AI platforms as an accelerant for brand needs and strategic deliverables.
Strong working knowledge in market research tools (search databases including SERMO, Datamonitor).
Excellent working knowledge in social media platforms.
Excellent oral and written communication; articulate, support and begin to drive influence for a strategic point of view internally and externally.
Active listening and keen attention to detail.
Strong strategic and analytical skills; leveraging both qualitative insights and data to solve brand challenges.
Able to work on multiple projects, adhere to timeline and maintain organization.
COMPETENCIES Communication
Expresses ideas accurately, concisely, and clearly.
Displays eagerness in learning and asks thought provoking questions.
Passion
Demonstrates investment and commitment to brands, clients, teams, and assignments.
Organization
Creates clear goals, identifies, and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
Ability to work effectively in a team environment to build and foster positive relationships and trust.
Agility
Ability to change directions quickly and think on your feet.
Forward Thinking
Focused on short term wins as well as building towards long‑term success.
Problem‑Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them.
Engaged/Motivated
Is attentive and shows interest in the subject and learning the discipline.
Attention to Detail
Self edits work and has a sharp focus on even the smallest of details.
STATEMENT OF UNDERSTANDING This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In‑Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
$120,000 to $160,000 annually
Part of the IPG Health network, FCB Health New York is a full‑service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency’s DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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