In-App Marketing Manager, Prime Video Japan
Amazon, San Francisco, CA, United States
In-App Marketing Manager, Prime Video Japan
Prime Video is redefining how people experience entertainment in Japan — and this role sits at the center of that transformation. As part of our Owned & Operated (O&O) Marketing team, you'll own the in-app customer experience on Prime Video Japan's digital storefront, connecting millions of customers with their next favorite content across smartphones, tablets, smart TVs, and Fire TV.
Your mission: deliver the right content to the right customer at the right moment. As Prime Video Japan expands its portfolio — including live and pay-per-view events — we need a marketing leader who operates at both strategic and tactical levels: shaping the in-app merchandising roadmap while owning campaign execution. This is a critical role with the scale, complexity, and resources of one of the world's most innovative companies behind you.
Key job responsibilities
Drive Storefront Strategy & Execution
Own end-to-end planning and execution of in-app marketing campaigns — including curated content collections, featured placements, and promotional banners — that raise awareness, improve content discoverability, and drive streaming across Prime Video's diverse content and business lines.
Build and manage a comprehensive in-app marketing roadmap spanning regular campaign cycles, seasonal tentpoles, and emerging formats such as live and pay-per-view events, with a focus on increasing streaming engagement and maximizing customer conversion.
Lead with Data
Analyze campaign performance and translate insights into actionable recommendations for local and global stakeholders.
Design and execute A/B experiments across devices, contributing to global product experiment roadmaps and continuously raising the bar on performance.
Influence & Collaborate
Partner with global product teams on new feature rollouts and Japan-specific experiments.
Serve as the in-app merchandising subject matter expert, shaping processes and best practices across the regional and global marketing teams.
Collaborate with offshore marketing operations teams to drive operational excellence and workflow efficiency.
Communicate with Impact
Deliver weekly, monthly, and quarterly business reviews with clear, data-backed insights and forward-looking recommendations for senior leadership.
About the team The O&O Marketing team is a passionate group of marketers who love video entertainment. We're responsible for bringing customers into the Prime Video app, enhancing their in-app experience, and connecting the right content with the right customer at the right moment. From new title launches and seasonal campaigns to high-value events and global feature rollouts — we do it all, across every device and every service offering.
We're driven by a simple belief: entertainment has the power to inspire. Our mission is to make that power accessible to every customer.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Speak, write, and read fluently in Japanese
Speak, write, and read fluently in English
Preferred Qualifications
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience converting insights into strategy and communicating complex ideas clearly and logically in written communication
Experience analyzing digital marketing campaigns, patterns and data trends to determine if they are meeting business objectives, and in turn leading recommendations to optimize
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Your mission: deliver the right content to the right customer at the right moment. As Prime Video Japan expands its portfolio — including live and pay-per-view events — we need a marketing leader who operates at both strategic and tactical levels: shaping the in-app merchandising roadmap while owning campaign execution. This is a critical role with the scale, complexity, and resources of one of the world's most innovative companies behind you.
Key job responsibilities
Drive Storefront Strategy & Execution
Own end-to-end planning and execution of in-app marketing campaigns — including curated content collections, featured placements, and promotional banners — that raise awareness, improve content discoverability, and drive streaming across Prime Video's diverse content and business lines.
Build and manage a comprehensive in-app marketing roadmap spanning regular campaign cycles, seasonal tentpoles, and emerging formats such as live and pay-per-view events, with a focus on increasing streaming engagement and maximizing customer conversion.
Lead with Data
Analyze campaign performance and translate insights into actionable recommendations for local and global stakeholders.
Design and execute A/B experiments across devices, contributing to global product experiment roadmaps and continuously raising the bar on performance.
Influence & Collaborate
Partner with global product teams on new feature rollouts and Japan-specific experiments.
Serve as the in-app merchandising subject matter expert, shaping processes and best practices across the regional and global marketing teams.
Collaborate with offshore marketing operations teams to drive operational excellence and workflow efficiency.
Communicate with Impact
Deliver weekly, monthly, and quarterly business reviews with clear, data-backed insights and forward-looking recommendations for senior leadership.
About the team The O&O Marketing team is a passionate group of marketers who love video entertainment. We're responsible for bringing customers into the Prime Video app, enhancing their in-app experience, and connecting the right content with the right customer at the right moment. From new title launches and seasonal campaigns to high-value events and global feature rollouts — we do it all, across every device and every service offering.
We're driven by a simple belief: entertainment has the power to inspire. Our mission is to make that power accessible to every customer.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Speak, write, and read fluently in Japanese
Speak, write, and read fluently in English
Preferred Qualifications
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience converting insights into strategy and communicating complex ideas clearly and logically in written communication
Experience analyzing digital marketing campaigns, patterns and data trends to determine if they are meeting business objectives, and in turn leading recommendations to optimize
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr