Lifecycle Marketing Manager
Torch, Austin, TX, United States
About Us
Torch Dental is a rapidly growing start-up whose mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process. Torch Dental is targeting the $100+ billion office-based healthcare supply industry, starting with dental practices. Our innovative e-commerce software platform streamlines healthcare professionals’ procurement process and secures the best prices for products.
Torch Dental has raised over $50+ million from top VCs including Bessemer Venture Partners, American Express, Health Velocity Partners, Felicis, and FJ Labs. We are a close-knit team that enjoys working together every day to solve real-world problems. We obsess over customer satisfaction, promote a strong bias for action, encourage team members to engage in impactful work, and foster a one team culture.
Location:
Austin, Texas (in office Monday-Thursday, flexibility on Friday)
Hours:
Monday - Friday 7:45 AM - 5:00 PM CST
Your Impact As Lifecycle Marketing Manager, you will own the systems that convert existing demand into qualified pipeline and customers.
Torch’s 2026 marketing strategy focuses on building a predictable pipeline generation engine. While Growth Marketing defines what campaigns to run, who to target, and where to invest, Lifecycle Marketing ensures that engagement turns into revenue.
This role is responsible for how prospects move through the funnel & building the infrastructure, programs, and touchpoints that drive conversion.
You will work closely with Growth Marketing, Sales, and RevOps to ensure prospects receive the right message at the right time — improving funnel velocity and conversion efficiency.
Your work ensures:
Engaged prospects consistently convert into pipeline
Leads do not stall between stages
Lifecycle programs support and scale Growth-led campaigns
Segmentation and data are accurately operationalized for execution
Email and nurture programs drive measurable movement through the funnel
Training and Development This role provides deep exposure to the infrastructure that powers revenue generation.
You’ll work closely with marketing leadership and RevOps to understand how lifecycle marketing supports the broader growth strategy.
Your first 30–60 days will focus on:
Auditing existing nurture programs and lifecycle stages
Understanding the SQL generation strategy and funnel metrics
Evaluating email performance and segmentation quality
Improving lifecycle automation and reporting visibility
Over time, you will help design scalable lifecycle systems that support ABM, partnerships, referrals, and other demand programs.
What We Are Looking For We’re seeking a marketer who understands how to turn interest into action.
Ideal candidates will bring:
4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
Experience building and optimizing nurture programs
Strong understanding of funnel stages and buyer journeys
Familiarity with segmentation, lifecycle automation, and email performance analysis
Ability to translate campaign engagement into conversion programs
Strong collaboration with RevOps or marketing operations teams
Analytical mindset and comfort working with funnel metrics
Bonus if you have:
Experience in SMB-focused SaaS
Experience with HubSpot, Salesforce or similar tools
Experience supporting ABM or partner campaigns with targeted lifecycle follow-up
Day to Day Lifecycle Strategy & Conversion Systems
Build and optimize nurture programs aligned to funnel stages
Own MQL → SQL conversion and pipeline progression
Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events)
Email & Nurture Execution
Own email execution, QA, testing, and reporting
Improve performance through structured testing (in partnership with Growth)
Ensure messaging aligns with campaign strategy and audience intent
Funnel Infrastructure & Data Operations
Operationalize audience segmentation defined by Growth Marketing
Maintain clean lifecycle stages, triggers, and automation
Partner with RevOps to ensure accurate data flow and reporting
Campaign Conversion Support
Translate campaign engagement into structured follow-up (nurtures, sequences, retargeting support)
Ensure consistent prospect experience across lifecycle touchpoints
Why Work at Torch Dental
Help build the infrastructure that converts demand into revenue
Work directly with leadership to optimize funnel performance
Join a fast-growing startup where marketing has clear influence on company growth
Be part of a venture-backed startup with strong fundamentals and market opportunity
Compensation and Benefits
Salary Range: $100K - $130K
Equity grant based on experience
401(k) benefits with Empower
Medical and dental coverage via Aetna
Unlimited PTO
Paid parental leave
Fully stocked office kitchen for in-person team members
An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes
$100,000 - $130,000 a year
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Torch Dental has raised over $50+ million from top VCs including Bessemer Venture Partners, American Express, Health Velocity Partners, Felicis, and FJ Labs. We are a close-knit team that enjoys working together every day to solve real-world problems. We obsess over customer satisfaction, promote a strong bias for action, encourage team members to engage in impactful work, and foster a one team culture.
Location:
Austin, Texas (in office Monday-Thursday, flexibility on Friday)
Hours:
Monday - Friday 7:45 AM - 5:00 PM CST
Your Impact As Lifecycle Marketing Manager, you will own the systems that convert existing demand into qualified pipeline and customers.
Torch’s 2026 marketing strategy focuses on building a predictable pipeline generation engine. While Growth Marketing defines what campaigns to run, who to target, and where to invest, Lifecycle Marketing ensures that engagement turns into revenue.
This role is responsible for how prospects move through the funnel & building the infrastructure, programs, and touchpoints that drive conversion.
You will work closely with Growth Marketing, Sales, and RevOps to ensure prospects receive the right message at the right time — improving funnel velocity and conversion efficiency.
Your work ensures:
Engaged prospects consistently convert into pipeline
Leads do not stall between stages
Lifecycle programs support and scale Growth-led campaigns
Segmentation and data are accurately operationalized for execution
Email and nurture programs drive measurable movement through the funnel
Training and Development This role provides deep exposure to the infrastructure that powers revenue generation.
You’ll work closely with marketing leadership and RevOps to understand how lifecycle marketing supports the broader growth strategy.
Your first 30–60 days will focus on:
Auditing existing nurture programs and lifecycle stages
Understanding the SQL generation strategy and funnel metrics
Evaluating email performance and segmentation quality
Improving lifecycle automation and reporting visibility
Over time, you will help design scalable lifecycle systems that support ABM, partnerships, referrals, and other demand programs.
What We Are Looking For We’re seeking a marketer who understands how to turn interest into action.
Ideal candidates will bring:
4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
Experience building and optimizing nurture programs
Strong understanding of funnel stages and buyer journeys
Familiarity with segmentation, lifecycle automation, and email performance analysis
Ability to translate campaign engagement into conversion programs
Strong collaboration with RevOps or marketing operations teams
Analytical mindset and comfort working with funnel metrics
Bonus if you have:
Experience in SMB-focused SaaS
Experience with HubSpot, Salesforce or similar tools
Experience supporting ABM or partner campaigns with targeted lifecycle follow-up
Day to Day Lifecycle Strategy & Conversion Systems
Build and optimize nurture programs aligned to funnel stages
Own MQL → SQL conversion and pipeline progression
Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events)
Email & Nurture Execution
Own email execution, QA, testing, and reporting
Improve performance through structured testing (in partnership with Growth)
Ensure messaging aligns with campaign strategy and audience intent
Funnel Infrastructure & Data Operations
Operationalize audience segmentation defined by Growth Marketing
Maintain clean lifecycle stages, triggers, and automation
Partner with RevOps to ensure accurate data flow and reporting
Campaign Conversion Support
Translate campaign engagement into structured follow-up (nurtures, sequences, retargeting support)
Ensure consistent prospect experience across lifecycle touchpoints
Why Work at Torch Dental
Help build the infrastructure that converts demand into revenue
Work directly with leadership to optimize funnel performance
Join a fast-growing startup where marketing has clear influence on company growth
Be part of a venture-backed startup with strong fundamentals and market opportunity
Compensation and Benefits
Salary Range: $100K - $130K
Equity grant based on experience
401(k) benefits with Empower
Medical and dental coverage via Aetna
Unlimited PTO
Paid parental leave
Fully stocked office kitchen for in-person team members
An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes
$100,000 - $130,000 a year
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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