Digital Content Editor
Vêtir, Inc., New York, NY, United States
Vêtir is redefining luxury fashion through AI-powered personalization—merging editorial storytelling, intelligent styling, and seamless commerce. Positioned at the intersection of fashion media and technology, Vêtir delivers a highly curated, deeply personalized shopping and content experience for the modern luxury consumer.
Role Overview We are seeking a Digital Editor to lead Vêtir’s editorial voice across our platform and social channels. This role sits at the core of our brand—shaping how we translate luxury fashion, AI-driven styling, and cultural relevance into compelling, high-performing content.
The ideal candidate is equal parts editorial storyteller, SEO/AEO strategist, and social-native content leader, with a deep understanding of luxury fashion and a proven ability to drive audience growth and engagement.
Key Responsibilities
Own and execute Vêtir’s digital editorial strategy across site and app
Write, edit, and publish high-impact content including trend reports, styling guides, designer features, and AI-powered fashion narratives
Maintain a best-in‑class luxury tone of voice aligned with brand positioning
SEO & AEO Optimization
Execute SEO and AEO (Answer Engine Optimization) strategies to drive high‑intent traffic
Optimize content for Google, AI search platforms, and conversational discovery (ChatGPT, Perplexity, etc.)
Monitor performance and continuously refine content based on analytics and ranking data
Own Vêtir’s social content strategy across Instagram, TikTok, Pinterest, and emerging platforms
Concept, create, and oversee production of social‑first content (short‑form video, reels, carousels, editorial storytelling)
Manage and grow social channels with a focus on engagement, virality, and brand elevation
Stay ahead of platform trends and translate them through a luxury lens
Performance & Growth
Track and analyze KPIs across editorial and social (traffic, engagement, conversion, follower growth)
Collaborate with digital growth and product teams to align content with user acquisition and retention goals
Use data and insights to inform content direction and maximize ROI
Cross-Functional Collaboration
Work closely with digital growth, AI/product teams to integrate editorial with personalized styling experiences
Partner with brand, partnerships, and merchandising teams on campaigns, launches, and designer storytelling
Support PR and marketing initiatives with editorial and social amplification
Qualifications
3–5 years experience in digital editorial, preferably at a fashion media brand, luxury retailer, or social platform
Strong background in luxury fashion with a sharp editorial point of view
Proven expertise in SEO and AEO-driven content strategy
Demonstrated success managing and growing social media platforms (especially Instagram and TikTok)
Exceptional writing, market editing, and storytelling skills
Deep understanding of digital content performance metrics and analytics tools
Experience working in a fast‑paced, high‑growth or startup environment is a plus
Passion for AI, personalization, and the future of fashion technology
What Makes This Role Unique
Opportunity to shape the editorial voice of a next‑generation AI + luxury fashion platform
Blend of media, technology, and commerce—not just storytelling, but driving measurable impact
Direct influence on how consumers discover, shop, and experience luxury fashion in an AI‑first world
Compensation
Competitive salary (commensurate with experience)
Opportunity for growth within a rapidly scaling company
How to Apply Please submit your resume, portfolio (writing + social examples), and a brief note on how you would evolve luxury fashion content in an AI-driven world to Admin@vetirapp.com
#J-18808-Ljbffr
Role Overview We are seeking a Digital Editor to lead Vêtir’s editorial voice across our platform and social channels. This role sits at the core of our brand—shaping how we translate luxury fashion, AI-driven styling, and cultural relevance into compelling, high-performing content.
The ideal candidate is equal parts editorial storyteller, SEO/AEO strategist, and social-native content leader, with a deep understanding of luxury fashion and a proven ability to drive audience growth and engagement.
Key Responsibilities
Own and execute Vêtir’s digital editorial strategy across site and app
Write, edit, and publish high-impact content including trend reports, styling guides, designer features, and AI-powered fashion narratives
Maintain a best-in‑class luxury tone of voice aligned with brand positioning
SEO & AEO Optimization
Execute SEO and AEO (Answer Engine Optimization) strategies to drive high‑intent traffic
Optimize content for Google, AI search platforms, and conversational discovery (ChatGPT, Perplexity, etc.)
Monitor performance and continuously refine content based on analytics and ranking data
Own Vêtir’s social content strategy across Instagram, TikTok, Pinterest, and emerging platforms
Concept, create, and oversee production of social‑first content (short‑form video, reels, carousels, editorial storytelling)
Manage and grow social channels with a focus on engagement, virality, and brand elevation
Stay ahead of platform trends and translate them through a luxury lens
Performance & Growth
Track and analyze KPIs across editorial and social (traffic, engagement, conversion, follower growth)
Collaborate with digital growth and product teams to align content with user acquisition and retention goals
Use data and insights to inform content direction and maximize ROI
Cross-Functional Collaboration
Work closely with digital growth, AI/product teams to integrate editorial with personalized styling experiences
Partner with brand, partnerships, and merchandising teams on campaigns, launches, and designer storytelling
Support PR and marketing initiatives with editorial and social amplification
Qualifications
3–5 years experience in digital editorial, preferably at a fashion media brand, luxury retailer, or social platform
Strong background in luxury fashion with a sharp editorial point of view
Proven expertise in SEO and AEO-driven content strategy
Demonstrated success managing and growing social media platforms (especially Instagram and TikTok)
Exceptional writing, market editing, and storytelling skills
Deep understanding of digital content performance metrics and analytics tools
Experience working in a fast‑paced, high‑growth or startup environment is a plus
Passion for AI, personalization, and the future of fashion technology
What Makes This Role Unique
Opportunity to shape the editorial voice of a next‑generation AI + luxury fashion platform
Blend of media, technology, and commerce—not just storytelling, but driving measurable impact
Direct influence on how consumers discover, shop, and experience luxury fashion in an AI‑first world
Compensation
Competitive salary (commensurate with experience)
Opportunity for growth within a rapidly scaling company
How to Apply Please submit your resume, portfolio (writing + social examples), and a brief note on how you would evolve luxury fashion content in an AI-driven world to Admin@vetirapp.com
#J-18808-Ljbffr