Marketing Graduate Assistant
Effie Worldwide, Inc., Rochester, MI, United States
The Marketing Graduate Assistant (GA) supports the development and execution of marketing
and engagement initiatives for Recreation and Well-Being. Working under the supervision of the Assistant
Director of Marketing and Engagement and alongside a dynamic student marketing team, the
GA helps bring department marketing objectives to life. This role actively contributes to
brainstorming ideas, creating promotional materials, developing publications, and producing
creative, engaging content for social media and other communication platforms. The Marketing
GA contributes to a collaborative, innovative environment that elevates the visibility and impact
of Recreation and Well-Being across campus.
Responsibilities
Manage content organization, posting schedules, and monitoring across various social media platforms, actively engaging with the audience, fostering platform growth, and providing analytic reporting Supervise a team of Rec Well Student Influencers, including training, scheduling, and coordinating projects Assist with the coordination of marketing initiatives for units within University Recreation and Well-Being (URW) and departmental special events Assist with the oversight of the creative marketing student employee projects, provide editing feedback, and ensuring brand requirements are met before being sent to the client for final approval Create or update digital and print media (including social media graphics, facility postings, sandwich boards, magnetic signs, banners, etc.) Create video campaigns, short promotional clips, and TikToks for promotional use Generate and distribute program surveys aimed at monitoring learning outcomes and evaluating opportunities for program enhancements Assist with the selection, inventory, and distribution of promotional items Represent and market URW at various student orientations and employee events Assist with the training of designated members of URW units to participate in external marketing endeavors Assist in alumni engagement initiatives and outreach efforts Maintain and regularly update website content for University Recreation and Well-Being in addition to assisting with updates on the Healthy Campus website Other duties as assigned by the Assistant Director of Marketing and Engagement Minimum Qualifications
Bachelor’s degree with a minimum cumulative GPA of 3.0 Previous experience in the areas of marketing, communications, or social media management Working knowledge of Adobe Creative Suite, including Illustrator and Photoshop Strong written and verbal communication skills Demonstrated ability to manage time effectively and stay organized in a fast-paced environment Evidence of leadership experience or leadership potential Proficiency with common computer applications and technology platforms Academic Qualifications
Must have completed a bachelor’s degree prior to the start of the assistantship. Must be accepted into a degree-seeking master’s graduate program at Oakland University.
PhD students and students enrolled solely in a graduate certificate program are not eligible. Graduate Assistants must be fully admitted and enrolled in at least 8 credit hours per semester during the academic year. Graduate coursework must directly contribute to the completion of the graduate degree program. Must maintain good academic standing with a minimum cumulative graduate GPA of 3.0. Employment Expectations
Available to work evenings and weekends as required for programs, events, and departmental initiatives. Attend all required staff meetings, trainings, and professional development opportunities. Maintain regular in-person office hours to support collaboration with professional staff and student employees. Act in accordance with the Clery Act as a mandated reporter and carry out responsibilities related to reporting campus crimes as a University Recreation and Well-Being staff member. Adhere to all Oakland University, University Recreation and Well-Being, and departmental policies and procedures. To apply
Send resume with references, cover letter detailing your experience and expressing your interest to Emilie Kreger at emiliekreger@oakland.edu. If you have a creative portfolio, you are encouraged to submit that as well. The position is open until filled or April 24, 2026.
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Manage content organization, posting schedules, and monitoring across various social media platforms, actively engaging with the audience, fostering platform growth, and providing analytic reporting Supervise a team of Rec Well Student Influencers, including training, scheduling, and coordinating projects Assist with the coordination of marketing initiatives for units within University Recreation and Well-Being (URW) and departmental special events Assist with the oversight of the creative marketing student employee projects, provide editing feedback, and ensuring brand requirements are met before being sent to the client for final approval Create or update digital and print media (including social media graphics, facility postings, sandwich boards, magnetic signs, banners, etc.) Create video campaigns, short promotional clips, and TikToks for promotional use Generate and distribute program surveys aimed at monitoring learning outcomes and evaluating opportunities for program enhancements Assist with the selection, inventory, and distribution of promotional items Represent and market URW at various student orientations and employee events Assist with the training of designated members of URW units to participate in external marketing endeavors Assist in alumni engagement initiatives and outreach efforts Maintain and regularly update website content for University Recreation and Well-Being in addition to assisting with updates on the Healthy Campus website Other duties as assigned by the Assistant Director of Marketing and Engagement Minimum Qualifications
Bachelor’s degree with a minimum cumulative GPA of 3.0 Previous experience in the areas of marketing, communications, or social media management Working knowledge of Adobe Creative Suite, including Illustrator and Photoshop Strong written and verbal communication skills Demonstrated ability to manage time effectively and stay organized in a fast-paced environment Evidence of leadership experience or leadership potential Proficiency with common computer applications and technology platforms Academic Qualifications
Must have completed a bachelor’s degree prior to the start of the assistantship. Must be accepted into a degree-seeking master’s graduate program at Oakland University.
PhD students and students enrolled solely in a graduate certificate program are not eligible. Graduate Assistants must be fully admitted and enrolled in at least 8 credit hours per semester during the academic year. Graduate coursework must directly contribute to the completion of the graduate degree program. Must maintain good academic standing with a minimum cumulative graduate GPA of 3.0. Employment Expectations
Available to work evenings and weekends as required for programs, events, and departmental initiatives. Attend all required staff meetings, trainings, and professional development opportunities. Maintain regular in-person office hours to support collaboration with professional staff and student employees. Act in accordance with the Clery Act as a mandated reporter and carry out responsibilities related to reporting campus crimes as a University Recreation and Well-Being staff member. Adhere to all Oakland University, University Recreation and Well-Being, and departmental policies and procedures. To apply
Send resume with references, cover letter detailing your experience and expressing your interest to Emilie Kreger at emiliekreger@oakland.edu. If you have a creative portfolio, you are encouraged to submit that as well. The position is open until filled or April 24, 2026.
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