Marketing Content Specialist
Enterprise Bank & Trust, Clayton, MO, United States
Job Title
Marketing Content Specialist
Job Description Summary The Marketing Content Specialist is responsible for creating and managing all content for Enterprise Bank & Trust. This person is responsible for ensuring that the marketing team is reusing, repurposing, localizing (when appropriate) and implementing core content to its full potential for campaign performance and optimization across all channels. This centralized role serves as a strategist between digital, marketing operations and all communications functions to ensure alignment on messaging, audience, campaigns and optimization of content. The Content Specialist is also responsible for developing original content to help support the annual content plan. This includes email copy, website copy, blogs and other thought leadership, advertising copy and more.
Essential Duties & Responsibilities
Manage centralized editorial calendar to support content visibility, transparency, production, brand governance and regulatory compliance
Conduct content inventory and curation updates to central repositories (content asset management, website, MAP, Enterprise Vault, etc.)
Maintain a detailed content inventory; identify gaps and make recommendations
Aggregate and maintain inputs for content, including audience insights, personas, messaging, competitive information and feedback from content contributors and users
Contribute to overall content lifecycle management, from creation and editing through approvals, publishing/activation, auditing, measurement, curation and maintenance
Create, manage, contribute to and publish content to support inbound content marketing and outbound content programs, working closely with internal stakeholders and subject matter experts
Manage content localization on the basis of content strategy, regional needs and expectations
Together with content and campaign teams, help design and optimize workflows, standards, and processes for content asset management
Collaborate with web and digital teams to audit and identify ways to optimize website pages and related content to improve organic traffic, engagement and conversion
Develop or edit and optimize web copy to align with best practices including SEO
Assist the content team in whatever ways needed to support a strong content function
Perform other duties as assigned
Qualifications
Fast learner, able to understand new and changing technologies and processes
Flexible and able to shift strategies and tactics when required
Tremendous attention to detail and accuracy when performing tasks
Strong teamwork skills - the ability to coordinate with multiple teams is essential
A finisher with high level of personal ownership of team performance
Knowledge of a wide range of marketing techniques and concepts
Excellent communicator with strong technical aptitude, including excellent writing and editing/proofreading skills, including experience following style or brand guidelines
Strong project management and organizational skills
Supervisory Responsibilities
None
Education and/or Experience
Bachelor’s degree required with concentration in Marketing, Public Relations, Journalism, Communications or related field
3+ years of professional experience
Experience in banking, financial services or other highly regulated industry preferred
Computer and Software Skills
Microsoft Office Suite
Google Workspace/G Suite
Content management system(s)
Certifications, Licenses, and Registrations
None
Equal Opportunity Statement Enterprise Bank & Trust is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at Enterprise Bank & Trust please contact Human Resources at hr@enterprisebank.com.
Enterprise Bank & Trust is committed to managing our business and community relationships in ways that positively impact our associates, clients, and the diverse communities where we work and live. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. All employment offers are contingent upon the applicant successfully completing both drug and background check screenings. If you would like more information about your EEO rights as an applicant under the law, please click HERE.
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Job Description Summary The Marketing Content Specialist is responsible for creating and managing all content for Enterprise Bank & Trust. This person is responsible for ensuring that the marketing team is reusing, repurposing, localizing (when appropriate) and implementing core content to its full potential for campaign performance and optimization across all channels. This centralized role serves as a strategist between digital, marketing operations and all communications functions to ensure alignment on messaging, audience, campaigns and optimization of content. The Content Specialist is also responsible for developing original content to help support the annual content plan. This includes email copy, website copy, blogs and other thought leadership, advertising copy and more.
Essential Duties & Responsibilities
Manage centralized editorial calendar to support content visibility, transparency, production, brand governance and regulatory compliance
Conduct content inventory and curation updates to central repositories (content asset management, website, MAP, Enterprise Vault, etc.)
Maintain a detailed content inventory; identify gaps and make recommendations
Aggregate and maintain inputs for content, including audience insights, personas, messaging, competitive information and feedback from content contributors and users
Contribute to overall content lifecycle management, from creation and editing through approvals, publishing/activation, auditing, measurement, curation and maintenance
Create, manage, contribute to and publish content to support inbound content marketing and outbound content programs, working closely with internal stakeholders and subject matter experts
Manage content localization on the basis of content strategy, regional needs and expectations
Together with content and campaign teams, help design and optimize workflows, standards, and processes for content asset management
Collaborate with web and digital teams to audit and identify ways to optimize website pages and related content to improve organic traffic, engagement and conversion
Develop or edit and optimize web copy to align with best practices including SEO
Assist the content team in whatever ways needed to support a strong content function
Perform other duties as assigned
Qualifications
Fast learner, able to understand new and changing technologies and processes
Flexible and able to shift strategies and tactics when required
Tremendous attention to detail and accuracy when performing tasks
Strong teamwork skills - the ability to coordinate with multiple teams is essential
A finisher with high level of personal ownership of team performance
Knowledge of a wide range of marketing techniques and concepts
Excellent communicator with strong technical aptitude, including excellent writing and editing/proofreading skills, including experience following style or brand guidelines
Strong project management and organizational skills
Supervisory Responsibilities
None
Education and/or Experience
Bachelor’s degree required with concentration in Marketing, Public Relations, Journalism, Communications or related field
3+ years of professional experience
Experience in banking, financial services or other highly regulated industry preferred
Computer and Software Skills
Microsoft Office Suite
Google Workspace/G Suite
Content management system(s)
Certifications, Licenses, and Registrations
None
Equal Opportunity Statement Enterprise Bank & Trust is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at Enterprise Bank & Trust please contact Human Resources at hr@enterprisebank.com.
Enterprise Bank & Trust is committed to managing our business and community relationships in ways that positively impact our associates, clients, and the diverse communities where we work and live. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. All employment offers are contingent upon the applicant successfully completing both drug and background check screenings. If you would like more information about your EEO rights as an applicant under the law, please click HERE.
#J-18808-Ljbffr